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2025年,微短剧精品化走到哪步了?
腾讯研究院· 2026-02-11 08:57
陈孟 腾讯研究院高级研究员 近年来,微短剧成为数字文化领域最具创新力与成长性的板块之一,市场规模从2021年的36.8亿元快速增长 至2024年的504.4亿元,翻了13倍有余。2025年微短剧市场持续扩容的同时,也迎来内容精品化的"跃迁之 年",网络视频平台在精品化共识下开展多元探索,催生出《家里家外》《朱雀堂》《搏忆》《鹦鹉》《盛 夏芬德拉》等一批高质量作品,不仅持续拓展微短剧的产品形态、视听美学、文化深度,也进一步打开微 短剧这一新兴叙事媒介的想象空间,推动其担当起更重要的文化使命与社会功能。 微短剧创作生态实现多重跃迁 截至2025年6月,全国微短剧用户规模达6.96亿,占网民总数近七成 1 。 产业规模和消费群体的快速增长, 对微短剧的质量与审美提出了更高的要求。近年来主管部门及时加强引导,推动政策体系日臻完善、市场 主体更加多元、产品品质整体提升,行业初期的"流量驱动型"发展模式逐步失灵,创作生态迎来了多方面跃 迁。 一是制作品质"影视化"。 微短剧兴起之初,往往凭借快节奏、强冲突等特征俘获大众的注意力,同时高度 依赖流量投放获取曝光度与收益,"投流"成本占比畸高,严重挤压内容制作成本,导致大多数 ...
腾讯研究院AI速递 20260211
腾讯研究院· 2026-02-10 16:11
生成式AI 一、ChatGPT正式测试广告功能,OpenAI承诺不干预回答内容 1. OpenAI正式在美国地区测试ChatGPT广告功能,面向免费用户及月付8美元的Go订阅用户开放,Pro、Business 等高级订阅方案不展示广告; 2. 广告将标注为"赞助内容",基于对话主题和历史记录智能匹配,用户聊天内容不向广告商开放,仅提供聚合层面效 果数据; 3. OpenAI承诺广告不干预回答逻辑,用户可自主管理广告设置,目标是通过广告模式资助免费服务实现AI普及。 https://mp.weixin.qq.com/s/UmNZi0fUXYh-dbnPWuBuEQ 二、腾讯混元开源首个产业级2Bit量化端侧模型,仅0.3B参数 1. 腾讯混元推出HY-1.8B-2Bit模型,通过2比特量化感知训练实现等效参数量仅0.3B,内存占用仅600MB,是首个 产业级2bit端侧模型实践; 2. 对比原始精度模型参数量降低6倍,在真实端侧设备上生成速度提升2至3倍,同时沿用全思考能力支持简洁和详细 思维链切换; 3. 模型已在Arm等计算平台完成适配,团队未来将通过强化学习与模型蒸馏进一步缩小低比特量化模型与全精度模型 ...
科技创新如何助力中华优秀传统文化传承发展?|来自“腾讯探元计划2024”的启示
腾讯研究院· 2026-02-10 09:03
以下文章来源于可持续发展经济导刊 ,作者文|孙怡 王朝阳 可持续发展经济导刊 . 以"全球视野,合作共赢"宗旨,立足"面向未来的思想和行动",搭建国内外可持续发展信息沟通和经验 交流平台。 探元计划以"中华文化数智焕活"与"全球文明交流互鉴"为核心愿景,采取技术创新与模式创新双轮驱动:一 方面,敏锐捕捉以生成式人工智能为代表的新一代信息技术和前沿交叉技术,旨在破解文化遗产保护传承的 深层难题;另一方面,超越传统项目制,着力构建连接文博机构、高校院所、科技企业与社会资本"共建共 享、共创共益"的创新生态,培育社会价值实现与可持续发展的内生动力。 2.文化科技创新方法:探 元"五步 法" 第一步:聚焦真问题。 探元计划深入文博一线,与遗产地管理者、研究者共同凝练出具有行业代表性、技术 挑战性及价值紧迫性的真问题,确保技术研发有的放矢。 第二步:探寻真解法。 面向全社会"揭榜挂帅",征集前沿适用的创新技术,通过独立、跨学科专家评审团, 精准匹配潜力技术团队。 第三步:共创真方案。 对入选的"技术—场景"组队进行共创孵化,通过共创营等形式,帮助技术方深入理解 文博需求,将技术应用转化为符合一线产业需求的可落地推广方案 ...
个人的科技未来生存指南|附《2026 前沿科技趋势》电子版下载
腾讯研究院· 2026-02-10 09:03
刘莫闲 腾讯研究院高级研究员 《2026 前沿科技趋势》电子版来了,快到文末扫二维码,领取每个人的科技未来生存指南吧! 陆、海、空三栖行动力更强,但前提是安全 人类从未放弃通过各种仿生方式,去延展自身的身体能力,让人能够像山羊一样翻山越岭,像鸟一样翱翔 于天空,像鱼一样潜游于江海。面向 2030,外骨骼、飞行器和潜水装备技术的进步和应用仅仅是开始,如 何针对新技术应用的特点,构建安全、公平和可持续的服务生态,则需要工程师、监管者和公众共同的智 慧。 智力翻倍以及未来推演 用科技,守护生命质量与尊严 随着基因疗法和人工智能技术在延长健康寿命方面的不断实践和成熟,我们将从"听天由命"的被动医疗,逐 步走向"掌控生命"的主动进化。期待在2030年开启的下一个十年里,让80岁的人拥有60岁的体魄和活力,将 不再是科幻小说的构想,而是触手可及的现实。这便是"生命力 2030"的含义:不追求无限延长的数字,而 守护每一个数字背后的生命质量与尊严。 当 AI 成为人类外脑,人的智力翻倍不会太远。而那之后,人们可能会探索通过脑机接口与 AI 协作:你在 脑中构思一封邮件的大致内容,AI智能体通过脑机接口"读取"你的意图,自动 ...
腾讯研究院AI速递 20260210
腾讯研究院· 2026-02-09 16:03
https://mp.weixin.qq.com/s/vPp0aFcc1QJZ2l0D4qFH8A 二、小红书内测AI视频剪辑应用OpenStoryline,对话驱动 生成式AI 一、 实 测 神秘模型Pony Alpha,Opus级智能 , 架构师思维 1. Pony Alpha在OpenRouter走红,无发布会无论文,却凭超强编程能力引发开发者圈热议,有人连续编程3小时做 出可玩的Pokemon Ruby; 2. 实测表现惊艳,能从零复刻《星露谷物语》,自主完成需求分析、架构设计到功能实现全流程,展现出系统级工程 理解与长时间推理能力; 3. 模型身世成谜,有人猜测是Anthropic Sonnet 5、DeepSeek-V4或智谱GLM-5,若为国内厂商作品,意味着国 产模型在高阶编程领域已进入新阶段。 1. 小红书正在研发AI视频剪辑应用OpenStoryline,采用"非线性编辑+对话驱动"模式,用户上传图片通过自然语言 即可完成视频剪辑; 2. 技术上采用DeepSeek和Qwen 3开源模型,结合小红书自有的dots.lm文本大模型和FireRedASR音频模型实现生 态适配; 3. 小红书近 ...
2026年人工智能+的共识与分歧
腾讯研究院· 2026-02-09 08:03
刘琼 腾讯研究院 经过近两年高速演进,生成式人工智能正从"技术可行"走向"价值可行"的关键验证期。围绕人工智能 +如何落地,行业已形成若干共识,但在更关键的路径选择上仍存在深刻分歧。这些分歧的走向,将决 定AI能否真正成为新质生产力。 三个共识 (一)落地瓶颈已从供给侧 转向需求侧 过去两年,"人工智能+"的讨论重点主要集中在算力、模型和数据等供给侧要素。进入2026年,这些问 题虽未完全解决,但已不再构成规模化落地的唯一核心矛盾。真正制约AI扩展应用的,正在转向需求 侧:真实业务需求是否成立,组织是否愿意为AI调整流程,以及AI带来的效率增量能否覆盖引入与改造 成本。 麦肯锡2025年调研显示,在受访的中大型企业中,88%已在至少一个业务职能中使用AI,但仅三分之一 实现规模化部署;62%的企业在试验AI智能体,仅23%完成规模化落地[数据来源:麦肯锡《2025年人工 智能全球调查》 (Th e Stat e of AI: Global Survey 2025) ]。目标不明确、集成准备不足、难以证明商业 价值位列阻碍因素前三,均指向需求侧。 (二)企业级AI落地面 临定制化困局 数据显示,当前AI解决方案 ...
腾讯研究院AI速递 20260209
腾讯研究院· 2026-02-08 16:03
Group 1: Claude Opus 4.6 Release - Anthropic launched Claude Opus 4.6, outperforming GPT-5.2 by approximately 144 Elo in GDPval-AA knowledge work assessment and achieving top scores in Terminal-Bench 2.0, Humanity's Last Exam, and BrowseComp [1] - The Opus model supports a context window of 1 million tokens and an output limit of 128,000 tokens, achieving 76% in long context retrieval tests, which is four times better than Sonnet 4.5 [1] - The product line has been updated with new features, including agent teams in Claude Code, an upgraded Excel, and a research preview for PowerPoint, along with new API functionalities like adaptive thinking and context compaction [1] Group 2: OpenAI GPT-5.3-Codex Release - OpenAI released GPT-5.3-Codex shortly after Claude Opus 4.6, achieving 77.3% in Terminal-Bench 2.0, regaining the highest score and being 25% faster than its predecessor, GPT-5.2-Codex [2] - This model is the first to participate in creating its own model, utilizing early versions for debugging its training process, managing deployment, and analyzing evaluation results [2] - The OSWorld-Verified score improved from 38.2% to 64.7%, nearing the human benchmark of 72%, with a cybersecurity CTF score of 77.6%, marking it as the first high-capability cybersecurity model [2] Group 3: Claude Opus 4.6 Fast Mode - Anthropic introduced a Fast Mode for Claude Opus 4.6, which is 2.5 times faster than the standard version, available to Claude Code and API users, with initial support from platforms like Cursor and GitHub Copilot [3] - Pricing for Fast Mode has significantly increased, with input costs at $30 per million tokens and output costs at $150 per million tokens, while long context pricing has doubled, offering a 50% discount until February 16 [3] - This mode is recommended for rapid code iteration and real-time debugging, with automatic fallback to the standard version after hitting rate limits [3] Group 4: Pony Alpha Model - The OpenRouter platform launched the mysterious anonymous model Pony Alpha, which excels in programming, logical reasoning, and role-playing, available for free [4] - Speculation surrounds the model's identity, with guesses including DeepSeek-V4, GLM new models, Opus 5.3, Codex 4.6, or Grok 4.2, but no consensus has been reached [4] - Pony Alpha supports reasoning with a context of 200,000 tokens, with users successfully creating complete web applications containing 500 lines of code, hinting at a possible Chinese origin due to its name [4] Group 5: ByteDance Seedance 2.0 Launch - ByteDance quietly launched Seedance 2.0, which supports self-storyboarding, synchronized audio-visual generation, multi-shot narratives, and up to 12 multimodal reference files [5] - The usability rate improved from under 20% to over 90%, with actual production costs reduced to near theoretical levels, fundamentally changing the industry's economics [5] Group 6: Tencent WorkBuddy Internal Testing - Tencent opened internal testing for WorkBuddy, a desktop AI agent capable of planning and executing complex multimodal tasks on local computers [7] - Core capabilities include automatic batch file processing, document/spreadsheet/PPT generation, deep data analysis, and industry research, with built-in model switching and high-risk command interception [7] - Since its internal testing began on January 19, it has served over 2,000 Tencent employees, targeting non-technical workplace groups like HR, administration, operations, and sales to lower the AI tool usage barrier [7] Group 7: Waymo and DeepMind Collaboration - Waymo introduced a world model built on DeepMind Genie 3, capable of generating highly realistic and interactive 3D environments, simulating rare driving scenarios like tornadoes and elephants [8] - The model supports three control mechanisms: driving behavior, scene layout, and language, converting ordinary driving record videos into multimodal simulations, showcasing the Waymo Driver's perspective [8] - Waymo Driver has completed nearly 200 million miles of fully autonomous driving, with the world model enabling the system to rehearse billions of miles of complex scenarios in a virtual environment [8] Group 8: Elon Musk's Future Plans - Elon Musk revealed SpaceX plans to launch 20,000 to 30,000 times annually, predicting that within five years, space computing power will exceed the global total [9] - The Tesla AI5 chip is set for mass production in Q2 next year, with the AI6 chip following within a year, and Optimus expected to reach a production capacity of 1 million units in three years and 10 million in four years [9] - Musk described Optimus as a "money-making perpetual motion machine," asserting that without breakthrough innovations, the U.S. will fall behind China in AI, electric vehicles, and humanoid robot manufacturing [9] Group 9: AI Growth Projections - ARK Invest forecasts that global GDP growth will exceed 7% by 2030, driven by the integration of five technologies, with a bullish Bitcoin price target of $1.5 million by 2030 [12] - The differentiated development of AI between China and the U.S. sees China breaking through with an open-source approach, while the U.S. leads in application-level global competitiveness, with proprietary data being a decisive advantage in the AI era [12] - Tesla is positioned to lead the Robotaxis market through vertical integration, with future travel costs potentially dropping to $0.20 per mile, and a market capitalization of a trillion dollars by 2030 is anticipated [12]
腾讯研究院AI每周关键词Top50
腾讯研究院· 2026-02-07 02:33
Group 1: Core Insights - The article presents a weekly roundup of the top 50 keywords in the AI sector, highlighting significant developments and trends in the industry [2] - Key players mentioned include Tencent, Anthropic, Google, and NVIDIA, indicating a competitive landscape in AI advancements [3][4] Group 2: Categories and Summaries - **Computing Power**: Tencent's HPC-Ops open-source initiative is noted as a significant development in enhancing computational capabilities [3] - **Models**: Various AI models are highlighted, including Sonnet 5 from Anthropic and Qwen3-Coder-Next from Alibaba, showcasing ongoing innovation in model development [3][4] - **Applications**: Google is actively developing AI applications such as Chrome AI and Genie 3, while Tencent is involved in the public testing of its Yuanbao platform [3][4] - **Technology**: NVIDIA's Earth-2 open model is mentioned, indicating advancements in AI technology and its applications [4] - **Events**: Significant events include SpaceX's acquisition of xAI and record revenue reported by Google, reflecting the financial impact of AI developments [4] - **Opinions**: Various viewpoints are shared, including discussions on the authenticity of AI outputs and the competitive landscape in AI innovation, particularly in China [4]
阅文IP研究院 | 2025年度最值得关注的年轻人趋势
腾讯研究院· 2026-02-06 08:04
V 阅文IP研究院 > 玖久咨询 == 左滑展开 完整年度趋势图鉴 03 社交关系 04 表达方式 02 生活方式 01 文娱内容 2025年最值得关注的16个年轻人趋势 玄学GPU 生理性喜人 跨次元日常 1 班味异世界 老派生活了 Click to view 2026 把自己当回事 V 阅文IP研究院 > 玖久咨询 在当前追逐广泛认可的成功模式遇到瓶颈之际,年轻人开始深入审视生活的多元可 能。一种新意识在2025年逐渐清晰:年轻人主动在当下寻解,不再坐等"正常"。 本报告提炼的16个关键词,它们关乎文娱、生活、社交与表达,共同描绘了一幅年轻 人如何主动定义属于自己的游戏规则,将生活过成一场个性纷呈的精彩实践的图景。 文娱生活 班味异世界 ○ 历史新解 灰度求生 ○人均素 生活方式 ○活人感逆袭 ○黄金小物 ○老派生活 ○跨次元日常 ○全民手搓AI ◎玄学GPU 十八十 ○ 恨海情天 ○ 全民出摊 o 喜恶同因 O 生理性喜人 ∞ 反向意林 44 左滑展开 學生度趋势图鉴 געפה修仙也要还贷,年轻人终于找到了终极嘴 Ellines Edon Comment Commen 每个荒诞设定背后, 都是我们心照不 ...
打造数字文化消费新引擎
腾讯研究院· 2026-02-06 08:04
我国数字文化消费"热"加速到来 我国即将由中等收入国家迈向高收入国家,这个阶段正是文化产业快速发展的时期,数字文化消 费"热"正在加速到来。数据显示,2024年我国以数字文化产业为主体的16类文化新业态营业收入突破 6.67万亿元,增速高达12.4%。同期我国居民人均文化娱乐消费支出955元,比2020年增长67.8%。在 我国居民消费从物质型消费为主向服务型消费为主升级时,我国文化产业加速数智化赋能,不断优化文 化产品供给,激发出蓬勃发展的数字文化消费市场。 在中华优秀传统文化滋养与庞大市场优势培育下,我国成长出来一批具有全球影响力的数字文化企业与 互联网平台,持续丰富优秀文化产品供给,成为推动我国数字文化消费快速增长的生力军。近年来, 《黑神话:悟空》《王者荣耀》《原神》等精品游戏在全球掀起"中国热",《哪吒2》《浪浪山小妖 怪》等现象级动画助力2025年中国电影票房突破500亿元,《繁花》破圈带动剧集拍摄地成为文旅热门 打卡地。千万普通人在"人人可创、人人可享"的互联网平台上创作文学作品,涌现出《庆余年》《大江 东去》等文化精品,催生近3000亿的网络文学IP市场,繁荣了互联网条件下新大众文艺生态。 数 ...