期內，毛利略微减少3320万元，而毛利率由35%扩大至36.4%。其主要是由于公司的在线音乐服务收入 增加及运营效率持续改善，社交娱乐服务收入减少。 剔除股本结算的股权款项的影响，截至2025年6月30日止六个月的经调整净利润为19.46亿元，同比增加 121%。 【财华社讯】网易云音乐(09899.HK)公布，截至2025年6月30日止六个月，收入约38.27亿元(人民币,下 同)，同比减少6%；归属公司权益持有人利润约18.85亿元，同比增加132.8%；每股基本盈利8.96元。不 派息。 本文源自：财华网 ...

Group 1 - The company reported a revenue of RMB 3.827 billion for the six months ending June 30, 2025, with a profit of RMB 1.885 billion, representing a year-on-year increase of 132.83% [1] - Online music service revenue increased by 15.9% to RMB 2.967 billion, driven by enhanced user experience and membership benefits [1] - The number of monthly active users continued to grow, with a stable daily active users to monthly active users ratio above 30% [1] Group 2 - The company expanded its unique content offerings, including popular Korean music labels and works from well-known Chinese musicians, while also focusing on original music [2] - The main product was upgraded for better visual appeal and usability, enhancing music discovery and consumption experiences [2] - Interactive features were enhanced to increase user engagement and participation within the music community [2] Group 3 - Membership subscription revenue grew by 15.2%, supported by an increase in membership scale despite some dilution from changes in membership structure [3] - The company's gross margin improved to 36.4%, benefiting from business scale expansion and strong monetization of core online music services [3] - The company introduced various premium services and upgraded membership benefits, leading to higher user engagement and retention rates [3]

每经AI快讯，8月14日，网易云音乐公告，截至2025年6月30日止六个月的收入38.27亿元，同比下降 6%；毛利13.92亿元，同比下降2.3%；营业利润8.45亿元，同比增长40.8%；除所得税前利润10.68亿 元，同比增长31.3%；期内利润18.82亿元，同比增长132.4%。 （文章来源：每日经济新闻） ...

网易云音乐8月14日公告，截至2025年6月30日止六个月的收入38.27亿元，同比下降6%；毛利13.92亿 元，同比下降2.3%；营业利润8.45亿元，同比增长40.8%；除所得税前利润10.68亿元，同比增长 31.3%；期内利润18.82亿元，同比增长132.4%。 ...

Core Viewpoint - NetEase Cloud Music reported significant growth in net profit and adjusted net profit for the six months ending June 30, 2025, driven by increased online music service revenue and improved operational efficiency [1][2]. Financial Performance - The company recorded revenue of RMB 3.8271 billion and gross profit of RMB 1.3925 billion for the six months ending June 30, 2025, with a slight decrease in gross profit of RMB 33.2 million, while gross margin improved from 35.0% to 36.4% [1]. - Operating profit reached RMB 844.5 million, up from RMB 599.9 million for the same period in 2024, attributed to a more prudent promotional strategy and reduced marketing expenses [1]. - Net profit for the period was RMB 1.8821 billion, compared to RMB 809.9 million in the previous year, with an adjusted net profit of RMB 1.9464 billion, reflecting a year-on-year growth of 121.0% [2]. Content Strategy - The company continued to enrich its unique content offerings, focusing on diverse music choices tailored for audiences and promoting original Chinese music [2]. - It expanded its copyright content reserves, including popular Korean music labels like RBW and StarShip, as well as works from renowned Chinese musicians [2]. - The company boasts a strong roster of independent musicians and is committed to developing self-produced music, with recent self-produced tracks like "Two Dilemmas" gaining popularity [2]. Product Development - The company enhanced the quality of music listening experiences and improved personalized recommendations to meet user needs [3]. - In the first half of 2025, the main product was upgraded for better visual appeal, simplification, and usability [3]. - The company optimized music discovery and consumption experiences through advanced personalized distribution and innovative features like the "Shen Guang Player," enhancing user engagement and participation [3].

[Performance Summary](index=1&type=section&id=Performance%20Summary) [Key Financial Indicators](index=1&type=section&id=Key%20Financial%20Indicators) In H1 2025, total revenue decreased by 6.0% to RMB 3.83 billion, while operating profit rose 40.8% to RMB 840 million and profit for the period surged 132.4% to RMB 1.88 billion, primarily due to a deferred tax credit, with adjusted net profit increasing 121.0% to RMB 1.95 billion Financial Summary for the Six Months Ended June 30, 2025 | Indicator | H1 2025 (RMB thousands) | H1 2024 (RMB thousands) | Change (%) | | :--- | :--- | :--- | :--- | | Revenue | 3,827,117 | 4,070,493 | -6.0% | | Gross Profit | 1,392,485 | 1,425,731 | -2.3% | | Operating Profit | 844,506 | 599,933 | +40.8% | | Profit for the Period | 1,882,142 | 809,949 | +132.4% | | Adjusted Net Profit | 1,946,353 | 880,749 | +121.0% | - The significant increase in profit for the period was primarily due to the recognition of a deferred income tax credit of **RMB 849 million**, arising from a wholly-owned subsidiary's tax losses carried forward[3](index=3&type=chunk)[22](index=22&type=chunk) [Non-IFRS Measures Explanation](index=2&type=section&id=Non-IFRS%20Measures) The company utilizes adjusted operating profit and adjusted net profit as supplementary financial measures to exclude non-cash items, aiming to better reflect core operating performance and enable comparative analysis, with a reminder that these metrics should not replace IFRS-reported results - The company uses non-IFRS measures, such as adjusted operating profit and adjusted net profit, to eliminate the impact of certain non-cash items like share-based compensation expenses, providing a clearer view of operating performance[4](index=4&type=chunk) [Management Discussion and Analysis](index=3&type=section&id=Management%20Discussion%20and%20Analysis) [Business Review and Outlook](index=3&type=section&id=Business%20Review%20and%20Outlook) In H1 2025, the company focused on high-quality development of its core music ecosystem, enhancing user stickiness with DAU/MAU ratio stable above 30%, while member subscription revenue grew 15.2%, boosting gross margin to 36.4%, with future strategies centered on deepening content, product innovation, and community building to improve user monetization and profitability - User engagement metrics improved, with the daily active users to monthly active users ratio stable above **30%**, and increased listening time on mobile devices[6](index=6&type=chunk) - Member subscription revenue increased by **15.2%** year-over-year, primarily driven by the expansion of the subscriber base[8](index=8&type=chunk) - Gross margin improved from **35.0%** in the prior period to **36.4%**, benefiting from business scale expansion, strong monetization, and cost optimization[8](index=8&type=chunk)[22](index=22&type=chunk) - Future strategic priorities include expanding differentiated content, optimizing user experience, fostering community ecosystems, enhancing user monetization, and continuously optimizing costs[9](index=9&type=chunk)[11](index=11&type=chunk) [Detailed Core Strategies](index=4&type=section&id=Detailed%20Core%20Strategies) The company made significant progress in core strategy execution, expanding its copyrighted music library through collaborations with Korean labels and Chinese artists, fostering an independent musician ecosystem with over **819,000** registered artists, and enhancing user experience through product innovations like 'Shenguang Player' and extending services to multi-terminal scenarios including in-car systems - Expanded copyrighted content through collaborations with Korean labels RBW and StarShip Entertainment, and renowned Chinese musicians such as Li Jian and Lay Zhang[10](index=10&type=chunk) - As of June 2025, the platform had over **819,000** registered independent musicians who uploaded approximately **4.8 million** music tracks[12](index=12&type=chunk) - Self-produced rap tracks like 'Dilemma' and 'Mochouxiang' gained market popularity, demonstrating the company's strength in unique content creation[15](index=15&type=chunk) - Enhanced user experience through product innovations, such as launching the 'Shenguang Player' to improve audio-visual enjoyment, and expanding music consumption scenarios to in-car systems of brands like Jetour and Lynk & Co[20](index=20&type=chunk)[21](index=21&type=chunk) [Financial Review](index=8&type=section&id=Financial%20Review) [Financial Performance Overview](index=8&type=section&id=Financial%20Performance%20Overview) During the reporting period, total revenue was RMB 3.83 billion, gross profit was RMB 1.39 billion, and gross margin expanded from 35.0% to 36.4%, with operating profit increasing to RMB 840 million primarily due to reduced promotion and advertising expenses, while net profit reached RMB 1.88 billion, up 132.4%, including RMB 849 million in deferred tax credits, and adjusted net profit was RMB 1.95 billion, up 121.0% - Gross margin expanded from **35.0%** in the prior period to **36.4%**, primarily due to increased online music service revenue and improved operational efficiency[22](index=22&type=chunk) - Operating profit increased from **RMB 600 million** to **RMB 840 million**, mainly due to a more prudent promotion strategy resulting in reduced promotion and advertising expenses[22](index=22&type=chunk) - Net profit significantly increased from **RMB 810 million** to **RMB 1.88 billion**, primarily due to the recognition of **RMB 849 million** in deferred income tax assets[22](index=22&type=chunk) [Revenue Analysis](index=8&type=section&id=Revenue%20Analysis) Total revenue decreased by 6.0% year-over-year, primarily due to a significant 43.1% decline in social entertainment services and other revenue resulting from a prudent operating strategy, while core online music service revenue showed strong performance, growing 15.9% to RMB 2.97 billion, with member subscription services being a key driver, reflecting healthy core business growth Revenue Composition (For the Six Months Ended June 30) | Revenue Category | 2025 (RMB millions) | 2024 (RMB millions) | YoY Change | | :--- | :--- | :--- | :--- | | Online Music Services | 2,967.3 | 2,559.7 | +15.9% | | Social Entertainment Services and Others | 859.8 | 1,510.8 | -43.1% | | **Total** | **3,827.1** | **4,070.5** | **-6.0%** | - Member subscription service revenue within online music services increased from **RMB 2.14 billion** to **RMB 2.47 billion**, serving as the primary driver for online music service growth[23](index=23&type=chunk) [Cost and Expense Analysis](index=8&type=section&id=Cost%20and%20Expense%20Analysis) The company achieved significant cost control, with operating costs decreasing by 7.9% year-over-year, primarily due to reduced revenue sharing fees from lower social entertainment revenue, while sales and marketing expenses sharply declined by 55.8% reflecting a more prudent promotion strategy, and R&D expenses slightly decreased by 4.2%, indicating improved operational efficiency - Operating costs decreased by **7.9%** year-over-year to **RMB 2.43 billion**, primarily due to reduced revenue sharing fees as social entertainment service revenue declined[24](index=24&type=chunk) - Sales and marketing expenses significantly decreased by **55.8%** year-over-year to **RMB 163 million**, mainly due to reduced promotion and advertising expenses[26](index=26&type=chunk) - Research and development expenses decreased by **4.2%** year-over-year to **RMB 379 million**, primarily due to improved operational efficiency from enhanced utilization of technological resources[28](index=28&type=chunk) [Non-IFRS Measures Reconciliation](index=10&type=section&id=Non-IFRS%20Measures%20Reconciliation) During the reporting period, adjusted operating profit was RMB 905 million, up 35.0% year-over-year, and adjusted net profit was RMB 1.946 billion, up 121.0%, with these adjustments primarily excluding the impact of approximately **RMB 60.85 million** in share-based compensation expenses (non-cash items) Reconciliation of Operating Profit and Net Profit to Adjusted Measures (For the Six Months Ended June 30) | Indicator (RMB thousands) | 2025 | 2024 | | :--- | :--- | :--- | | Operating Profit | 844,506 | 599,933 | | Add: Share-based compensation expenses | 60,854 | 70,917 | | **Adjusted Operating Profit** | **905,360** | **670,850** | | Profit for the period attributable to equity holders of the Company | 1,885,499 | 809,832 | | Add: Share-based compensation expenses | 60,854 | 70,917 | | **Adjusted Net Profit** | **1,946,353** | **880,749** | [Unaudited Consolidated Financial Statements](index=11&type=section&id=Unaudited%20Consolidated%20Financial%20Statements) [Consolidated Statement of Comprehensive Income](index=11&type=section&id=Consolidated%20Statement%20of%20Comprehensive%20Income) For the six months ended June 30, 2025, the company reported revenue of RMB 3.83 billion, gross profit of RMB 1.39 billion, operating profit of RMB 840 million, and profit for the period of RMB 1.88 billion, with basic earnings per share attributable to equity holders of the company at RMB 8.96 and diluted earnings per share at RMB 8.85, representing significant growth from the prior period Key Data from Consolidated Statement of Comprehensive Income (For the Six Months Ended June 30) | Indicator (RMB thousands) | 2025 | 2024 | | :--- | :--- | :--- | | Revenue | 3,827,117 | 4,070,493 | | Gross Profit | 1,392,485 | 1,425,731 | | Operating Profit | 844,506 | 599,933 | | Profit for the Period | 1,882,142 | 809,949 | | Basic Earnings Per Share (RMB) | 8.96 | 3.88 | | Diluted Earnings Per Share (RMB) | 8.85 | 3.84 | [Consolidated Statement of Financial Position](index=13&type=section&id=Consolidated%20Statement%20of%20Financial%20Position) As of June 30, 2025, the company's total assets increased to RMB 15.29 billion, total liabilities decreased to RMB 3.17 billion, and total equity rose to RMB 12.12 billion, indicating a robust financial position, with asset growth primarily driven by the recognition of RMB 849 million in deferred income tax assets and increased bank deposits, and cash and cash equivalents at RMB 2.08 billion Summary of Consolidated Statement of Financial Position | Indicator (RMB thousands) | June 30, 2025 | December 31, 2024 | | :--- | :--- | :--- | | Non-current Assets | 2,475,532 | 1,630,064 | | Current Assets | 12,811,898 | 11,952,185 | | **Total Assets** | **15,287,430** | **13,582,249** | | Current Liabilities | 3,068,883 | 3,312,085 | | **Total Liabilities** | **3,170,808** | **3,400,736** | | **Total Equity** | **12,116,622** | **10,181,513** | - Non-current assets significantly increased, primarily due to the addition of **RMB 849 million** in deferred income tax assets[39](index=39&type=chunk) [Notes to Financial Statements](index=15&type=section&id=Notes%20to%20Financial%20Statements) [Revenue and Segment Information](index=16&type=section&id=Revenue%20and%20Segment%20Information) The company's revenue primarily derives from online music services and social entertainment services and others, with online music service revenue at RMB 2.97 billion and social entertainment services and other revenue at RMB 860 million during the reporting period, operating as a single segment with most revenue and non-current assets from China, and having one major customer A contributing over 10% of total revenue - The company's business is operated and managed as a single segment, thus no separate segment information is presented[47](index=47&type=chunk) - In H1 2025, customer A contributed **RMB 501 million** in revenue, accounting for **13.1%** of total revenue, becoming a major customer[49](index=49&type=chunk) [Taxation](index=17&type=section&id=Taxation) During the reporting period, the company recorded an income tax credit of RMB 814 million, compared to an expense of RMB 3.63 million in the prior period, primarily due to the recognition of RMB 849 million in deferred tax assets for a wholly-owned subsidiary's accumulated tax losses, and also recognized a top-up tax expense of RMB 30.7 million under OECD Pillar Two rules - The company recorded a total income tax credit of **RMB 814 million**, primarily from the recognition of **RMB 849 million** in deferred income tax assets[51](index=51&type=chunk)[56](index=56&type=chunk) - Due to the implementation of Pillar Two rules in Hong Kong, the Group recognized a top-up tax expense of **RMB 30.7 million** to ensure the effective tax rate is not lower than the **15%** global minimum tax rate[55](index=55&type=chunk) [Earnings Per Share](index=18&type=section&id=Earnings%20Per%20Share) Earnings per share significantly improved due to substantial net profit growth, with basic earnings per share at **RMB 8.96** for the six months ended June 30, 2025, a significant increase from **RMB 3.88** in the prior period, and diluted earnings per share at **RMB 8.85**, higher than **RMB 3.84** in the prior period Earnings Per Share Calculation | Indicator | H1 2025 | H1 2024 | | :--- | :--- | :--- | | Basic Earnings Per Share (RMB) | 8.96 | 3.88 | | Diluted Earnings Per Share (RMB) | 8.85 | 3.84 | [Corporate Governance and Other Information](index=20&type=section&id=Corporate%20Governance%20and%20Other%20Information) [Compliance with Corporate Governance Code](index=20&type=section&id=Compliance%20with%20Corporate%20Governance%20Code) The company complied with all applicable provisions of the Corporate Governance Code during the reporting period, with one deviation: Mr. Ding Lei holds both Chairman and CEO roles, which the Board believes ensures consistent leadership and efficient strategic planning, with all major decisions made in consultation with the Board, including independent non-executive directors, without compromising power balance - The company deviates from Code Provision C.2.1 of the Corporate Governance Code, as the roles of Chairman and Chief Executive Officer are held by the same individual, Mr. Ding Lei[65](index=65&type=chunk) - The Board believes that Mr. Ding Lei's dual role ensures leadership stability and decision-making efficiency, with power balance safeguarded through collective Board decisions[65](index=65&type=chunk) [Use of Proceeds and Dividends](index=21&type=section&id=Use%20of%20Proceeds%20and%20Dividends) As of June 30, 2025, approximately **HKD 3.16 billion** in net proceeds from the company's December 2021 global offering remained unutilized, held as short-term bank deposits, and are expected to be deployed within the next 18 months, while the Board resolved not to declare an interim dividend for the six months ended June 30, 2025 - Approximately **HKD 3.16 billion** in net proceeds from the 2021 global offering remained unutilized as of the end of the reporting period, expected to be deployed within the next **18 months**[68](index=68&type=chunk) - The Board resolved not to declare an interim dividend for the six months ended June 30, 2025[69](index=69&type=chunk)

Group 1 - MSCI announced the results of its index review for August 2025, including the addition of 14 stocks to the MSCI China Index and the removal of 17 stocks, effective after the market close on August 26 [1] - The adjustment reflects a significant increase in the inclusion of Hong Kong stocks, indicating strong recent performance in sectors such as technology, innovative pharmaceuticals, and new consumption [1] - Following the index changes, related stocks are expected to attract more incremental capital [1] Group 2 - Standard & Poor's maintained China's sovereign credit rating at "A+" with a stable outlook as of August 7 [1] - Several foreign institutions, including Deutsche Bank, Swiss Pictet Asset Management, Lobo Investment, and Legg Mason, have expressed positive views or overweight positions on Chinese assets recently [1]

Group 1 - The core viewpoint of the article highlights the growth and development of NetEase Cloud Music as a leading music community platform, emphasizing its focus on music discovery and sharing, and its significant user base of over 200 million monthly active users [2] - The company has a concentrated shareholding structure, with NetEase being the largest shareholder and founder Ding Lei holding nearly 30% of the shares as of the first half of 2025 [3] - The company has successfully reduced content costs, leading to an increase in gross margin to 33.7% in 2024, with a notable decrease in content service costs as a percentage of revenue from 98% in 2020 to 50% in 2024 [8] Group 2 - The music streaming industry is entering a mature phase, with the recorded music market in China growing at a rate of 9.6% year-on-year in 2024, making it the fifth largest market globally [9] - The complexity of the Chinese music industry is highlighted, with a fragmented copyright landscape and a long digital music industry chain involving multiple stakeholders [10] - The cessation of exclusive copyright models has led to a more competitive environment, with Tencent Music integrating mainstream copyrights and NetEase Cloud Music expanding its music library from 80 million in 2021 to 150 million in 2023 [12]

Group 1: Podcast Industry Growth - The podcast format, originally from abroad, is transitioning from niche culture to mainstream in China, with platforms like Xiaohongshu providing significant traffic support for video podcasts [1] - Xiaohongshu will offer random exposure benefits ranging from 50,000 to 300,000 views for videos tagged with 随时随地视频播客, encouraging more creators to participate [1] - The podcast industry is seeing increased involvement from major platforms, with traditional audio platforms like Ximalaya and Lizhi, as well as music streaming services like QQ Music and NetEase Cloud Music, entering the podcast space [4][9] Group 2: Platform Initiatives and Trends - Xiaoyuzhou, a leading podcast platform, has experienced significant growth, adding 46,196 new podcast programs and 484,134 episodes in 2024, indicating the expanding influence and commercial value of podcasts [4] - Bilibili has launched a "Video Podcast Out of Circle Plan," which includes a 1 billion-level traffic boost and free recording spaces in major cities, aiming to support creators transitioning to video [9] - The audience for Bilibili's video podcasts has grown to over 40 million, with viewing time increasing from 6.9 billion minutes to 25.9 billion minutes, a growth of over 270% [9] Group 3: AI Integration in Podcasting - Bilibili's internal AI tool, codenamed "H," aims to streamline the video creation process for podcast creators, reducing content generation time significantly [10] - ByteDance and Tencent are also developing AI podcast tools, with ByteDance's model enabling quick transformation of text into dialogue-style podcasts, while Tencent's AI podcast feature allows users to convert various content formats into audio [11][12] - The competition between content platforms and tech companies highlights a shift towards standardizing podcast production, raising questions about the future of human-centric podcast content [12]

Core Viewpoint - MSCI announced the results of its quarterly index review, which includes the addition and removal of several stocks in the MSCI China Index and MSCI Global Standard Index, effective after market close on August 26 [1][7]. Group 1: New Additions to MSCI China Index - The MSCI China Index added 14 stocks, including Horizon Robotics-W, Lao Pu Gold, NetEase Cloud Music, Sangfor Technologies, and Citic Bank [1][3]. - Among the newly added stocks, Citic Bank is the largest by market capitalization in the MSCI Emerging Markets Index [1]. Group 2: Stocks Removed from MSCI China Index - A total of 17 stocks were removed from the MSCI China Index, including Yingjia Gongjiu, Oriental Yuhong, Supor, and Hisense Home Appliances [1][9][10]. Group 3: Implications of Index Changes - The inclusion of new stocks in the MSCI China Index is expected to attract significant passive investment flows on the effective date [7]. - The MSCI China A-Shares Onshore Index also saw adjustments, adding five stocks, including Citic Bank and Giant Network [10].