2026年是"十五五"规划开局之年，更是中国经济激活新增长引擎、迈向高质量发展的关键节点。由国家 发改委宏观经济研究院出品，院长黄汉权领衔解析的《中国经济2026》正式出版。本书以扎实数据与前 沿研判，解读中国经济，提供与时俱进的经济读本。 《中国经济2026》深入解读当下备受关注的经济话题，如"消费市场新趋势与消费升级动力挖掘""新兴 产业发展机遇"等，既为政府精准施策提供科学依据，也为企业把握市场脉搏、调整发展战略指明方 向，从中洞察中国经济未来图景。 《中国经济2026》 中信出版集团 编辑：杨琳 在这本书中，各位专家学者基于"十四五"规划的收官成效，围绕"十五五"新开局新形势、新内需体系与 消费新动能、全国统一大市场与改革深化、新质生产力与产业创新、区域协调与民生保障现代化、高水 平安全与开放新格局六大核心议题，系统分析经济运行的重点与挑战，精准提出宏观政策、内需主导、 科技创新、产业升级、民生改善等关键领域的破局路径，助力读者读懂"十五五"经济发展逻辑。 展望2026年，人工智能技术等研发应用步伐加快，"十五五"规划开局红利释放，科技创新引领新质生产 力稳步发展，改革深化持续激发社会活力…… 中国经 ...

Investment Rating - The report maintains a "Buy" rating for the media industry, highlighting its strong performance relative to the market [1][9]. Core Insights - The first quarter of 2026 is expected to benefit from the Spring Festival and the AI Spring Festival Gala, with diverse film offerings catering to various audience preferences. The integration of AI in cinema operations and new interactive experiences is anticipated to explore new commercial boundaries [3][4][15]. - The AI Spring Festival Gala is expected to reignite interest in AI applications and competition for new traffic entry points, with various AI-driven apps emerging to enhance digital marketing and e-commerce [3][4][16][17]. - The report emphasizes the ongoing transformation in the media landscape driven by technological advancements, particularly in AI, which is expected to create new business models and content production paradigms [3][4][16]. Industry Overview - The media industry has shown strong performance, with a 50.7% increase over the past 12 months compared to the Shanghai and Shenzhen 300 index, which only increased by 22.7% [1]. - The report notes that the film market is set to feature four major films for the Spring Festival, with themes ranging from national security to family-friendly animation, indicating a diverse content supply [15]. - The gaming sector is experiencing growth, with the market for legendary games projected to exceed 400 billion yuan in 2026, driven by technological advancements and the proliferation of mini-games [23][24]. Recommended Stocks and Rationale - The report recommends several stocks, including Wanda Film (002739), Mango Super Media (300413), and BlueFocus Communication Group (300058), citing their strong positions in the industry and potential for growth [4][9]. - Specific companies are highlighted for their innovative approaches, such as Wanda Film's integration of AI in its operations and the development of new interactive entertainment experiences [15][16]. - The report also mentions the potential of companies like Bilibili (9626.HK) and Tencent (0700.HK) to leverage AI technologies in their marketing strategies [4][9].

Investment Rating - The report maintains a "Buy" rating for the media industry, highlighting strong performance compared to the Shanghai and Shenzhen 300 indices [1][9]. Core Insights - The first quarter of 2026 is expected to benefit from the Spring Festival and the AI Spring Festival Gala, with diverse film offerings catering to various audience preferences. The cinema industry is actively embracing AI and exploring new commercial boundaries [3][15]. - The AI Spring Festival Gala is anticipated to reignite interest in AI applications and competition for new traffic entry points, with various AI-driven apps emerging to enhance digital marketing and e-commerce [3][16][17]. - The report emphasizes the importance of quality content in driving audience demand amidst increasing competition from other entertainment options, suggesting that cinema operators must innovate to maintain competitiveness [15]. Industry Overview - The media industry has shown significant growth, with the Shanghai Composite Index, Shenzhen Component Index, and ChiNext Index reflecting varying performance levels [14]. - The report notes that the film industry in China is projected to generate substantial revenue, with the total industry output expected to exceed 8,172.59 billion yuan in 2025, indicating a robust market [28]. Recommended Stocks and Rationale - Key stocks to watch include: - Wanda Film (002739): Leading cinema chain participating in the Spring Festival lineup [4]. - Mango Super Media (300413): Benefiting from historical drama series [4]. - BlueFocus Communication Group (300058): Innovating in AI-driven marketing [4]. - Shanghai Film (601595): Engaging in AI collaborations to enhance content creation [4]. - The report suggests that these companies are well-positioned to leverage AI advancements and capitalize on the upcoming Spring Festival [4][9].

Investment Rating - The report assigns an "Accumulate" rating for the cultural communication industry [1]. Core Insights - The upcoming launch of ChatGPT advertisements and the significant growth of Kuaishou's Keling AI, which has surpassed 12 million monthly active users, indicate a rapid commercialization of AI applications [3][6]. - The report highlights the continuous iteration of Keling AI's products, which has contributed to its user growth and revenue increase, with a monthly revenue exceeding 20 million USD in December 2025 [12][15]. - The report emphasizes the potential for innovative advertising models and content creation in the AI sector, suggesting a favorable outlook for both consumer and business applications [15]. Summary by Sections Industry Overview - The media index increased by 1.9756% from January 16 to January 23, 2026, outperforming the Shanghai and Shenzhen 300 index, which decreased by 0.62% [16]. - The report recommends focusing on vertical segments with high growth potential, listing companies such as Kailing Network, 37 Interactive Entertainment, and Perfect World as key investment targets [16]. AI Developments - OpenAI's advertisement testing is limited to adult users in the U.S. using the free version or the new "ChatGPT Go" subscription, ensuring that paid users and minors do not see ads [6][9]. - The advertisement model will charge based on impressions (CPM), differentiating it from traditional click-based models [7]. Keling AI Performance - Keling AI's monthly active users reached over 12 million as of January 2026, driven by product updates and features like motion control [12][15]. - The app ranked first in download charts in multiple countries and saw a 350% increase in paid users month-over-month [15]. Market Trends - The report notes a strong demand for AI applications in both consumer and business sectors, with expectations for innovative advertising and content creation models [15]. - The report suggests that the gaming and entertainment sectors are likely to benefit from advancements in AI technology, with a focus on new content formats and user engagement strategies [15].

Core Viewpoint - The publishing sector experienced a significant decline, with a drop of 4.09% on January 16, led by China Science Publishing, which fell by 9.99% [1] Market Performance - The Shanghai Composite Index closed at 4101.91, down 0.26% - The Shenzhen Component Index closed at 14281.08, down 0.18% [1] Individual Stock Performance - China Science Publishing (601858) closed at 21.54, down 9.99% with a trading volume of 313,900 shares and a turnover of 694 million yuan - Rongxin Culture (301231) closed at 38.52, down 9.41% with a trading volume of 109,500 shares and a turnover of 432 million yuan - Zhongwen Online (300364) closed at 32.91, down 8.46% with a trading volume of 1,288,400 shares and a turnover of 428.1 million yuan - Other notable declines include Southern Media (601900) down 5.09%, Tianzhou Culture (300148) down 4.90%, and CITIC Publishing (300788) down 4.86% [1] Capital Flow Analysis - The publishing sector saw a net outflow of 1.067 billion yuan from institutional investors, while retail investors contributed a net inflow of 943 million yuan [1] - The table of capital flow indicates that Southern Media had a net inflow of 11.2999 million yuan from institutional investors, while it faced a net outflow of 44.1266 million yuan from retail investors [2]

Group 1 - The publishing sector experienced a significant increase of 6.55% on January 12, with Zhongwen Online leading the gains [1] - The Shanghai Composite Index closed at 4165.29, up 1.09%, while the Shenzhen Component Index closed at 14366.91, up 1.75% [1] - Zhongwen Online's stock price rose by 20.00% to 34.98, with a trading volume of 1.4284 million shares and a transaction value of 4.634 billion [1] Group 2 - The net inflow of main funds in the publishing sector was 1.316 billion, while retail funds saw a net outflow of 474 million [1] - Zhongwen Online had a main fund net inflow of 634 million, accounting for 13.68% of its trading volume, while retail funds had a net outflow of 262 million [2] - Nanfang Media reported a main fund net inflow of 109 million, representing 30.53% of its trading volume, with retail funds experiencing a net outflow of 46.82 million [2]

Core Viewpoint - The implementation of the "National Reading Promotion Regulations" on February 1 marks a significant shift in the publishing industry, transitioning from a cultural advocacy to a legally supported activity, with the company planning to execute the regulations through ten key initiatives [2]. Group 1: Key Initiatives for Implementation - The company aims to create a high-quality publishing hub by focusing on economic development and social trends, planning to release seven major book series in 2026, including "Trend Engine: Strategic Decision-Making Framework under Global Changes" [4][9]. - The company will expand offline reading spaces by innovating models and enhancing cooperation, with the Chaoyang Joy City bookstore set to become a flagship space for national reading [4]. - The company plans to support the construction of "Book Fragrant Enterprises" by utilizing resources from the CITIC Group to create standardized knowledge service products, promoting reading within large enterprises [4]. - A unified membership service system will be established to enhance reader engagement and improve author services, facilitating better interaction with various readers [4]. Group 2: Digital and Thematic Reading Enhancements - The company will enhance digital reading efficiency by upgrading the CITIC Academy APP and expanding quality digital content, incorporating AI technology to improve reader experience [6]. - The company will systematically compile thematic reading lists to meet the learning needs of party and government officials, establishing reading spaces for party members [6]. - A children's reading system will be developed, including the "Glowing Reading Club" and regular children's story competitions to foster community engagement [6]. Group 3: Social Responsibility and Community Engagement - The company will continue its "CITIC Publishing Dream Book House" initiative, donating to 30 primary and secondary schools and providing free access to quality content through the CITIC Academy APP [8]. - The "National Reading Promotion Ambassador Program" will be launched, inviting 50 authors and 50 readers to promote reading, supported by a customized book list service [8]. Group 4: Focus on Key Book Series - The seven major book series for 2026 will address complex global issues and include topics such as macroeconomics, innovation ecosystems, and children's literature, aiming to provide readers with valuable insights and knowledge [11][14][19][21][25][27]. Group 5: Development of Anime IP and AI Applications - The company will focus on developing its anime IP business as a key pillar of its "14th Five-Year Plan," aiming to create a full industry chain around quality content and AI operations [30]. - The self-developed "Kuafu AI Platform" will be upgraded to enhance publishing efficiency, with new AI tools like the "Xinyi Tong AI Translation Assistant" and "Booktalks" to improve content delivery and reader engagement [32]. Group 6: Vision for the Future - The company emphasizes the role of publishers as not just knowledge disseminators but also as civilization transmitters, aspiring for every book to serve as an entry point for lifelong learning and societal progress in the AI era [34].

Core Viewpoint - The publishing industry is undergoing "creative destruction," and it is essential for publishers to rethink their roles in light of AI advancements, moving beyond mere cost-cutting to reconstructing content production, dissemination, and value realization [1][2]. Group 1: AI and Publishing Industry Transformation - AI brings efficiency improvements, but the industry must focus on how to leverage AI for a comprehensive transformation of content [1][2]. - Publishers should evolve from being mere "gatekeepers" of content to becoming "content operators," actively building new content ecosystems [1][2]. Group 2: Four Key Roles of the Company - The company aims to be a "builder of content ecosystems," creating a full-link content ecosystem that encompasses text, images, audio, video, and community engagement [1][2]. - The company plans to enhance customer experience by launching a flagship bookstore space on April 23 at Chaoyang Joy City, aiming to redefine the value of bookstores [1][2]. - The company seeks to be a "cross-disciplinary innovator," integrating multi-disciplinary thinking to provide insights across different fields [1][2]. - The company positions itself as a "guardian of ideals and values," emphasizing the cultural mission of publishing to ensure quality content transcends time and influences future generations [1][2].

Group 1 - The core viewpoint is that the publishing industry must rethink its role in the face of AI-driven efficiency improvements, moving beyond simple cost-cutting to reconstruct content production, dissemination, and value realization [2] - Chen Wei, Chairman of CITIC Publishing Group, emphasizes the need for publishers to become not just gatekeepers of content but also operators of content ecosystems, actively building new content ecosystems [2] - CITIC Publishing's "quartet" strategy includes becoming a creator of content ecosystems, enhancing user experiences, breaking cognitive barriers through interdisciplinary insights, and serving as guardians of ideals and values [2] Group 2 - In 2026, CITIC Publishing plans to launch seven key book series to meet diverse reader needs, including themes like global strategic decision-making, innovative ecosystems, and children's reading [3] - The company has identified its anime IP business as a pillar for the 14th Five-Year Plan, focusing on developing 1-2 nationally influential IPs through a multi-faceted approach of books, licensing, and emerging business models [3] - CITIC Publishing is upgrading its "Kuafu AI platform" with tools like the Xinyi Tong AI translation assistant and Booktalks intelligent book agent to transition from content delivery to knowledge services [3]

Core Insights - The conference held by CITIC Publishing on January 6, 2026, focused on the theme "Everyone Creates, Everyone Reads," discussing the transformation and innovation in the publishing industry in the AI era [1] - CITIC Publishing's Chairman, Chen Wei, emphasized the need for the publishing industry to rethink its role in light of AI's efficiency improvements, moving beyond mere cost reduction to reimagining content production, dissemination, and value realization [1] Group 1 - CITIC Publishing has identified four key initiatives for 2026, including the implementation of the "National Reading Promotion Regulations," a focus on key book series, development of anime IP business, and AI application products [1] - The anime IP business is designated as a pillar for the "14th Five-Year Plan" period, aiming to create 1-2 nationally influential IPs and establish a diverse model of "books + licensing + emerging industries" [2] - The upgrade of the "Kuafu AI platform" includes the launch of the Xinyi Tong AI translation assistant and Booktalks, which aims to enhance academic publishing and promote a shift from "content delivery" to "knowledge services" in the publishing industry [2]