对于消费赛道的投资者来说，在白酒板块上躺赢的时代正悄然远去。面对新兴消费领域的蓬勃发展，公 募积极拓宽投资边界，重构消费投资方法论。在业内人士看来，在消费投资中，要积极关注消费群体习 惯的变化、渠道的变化等情况，这样才能分享到时代发展的红利。 消费投资扩圈进行时 5月13日，富国消费升级混合基金公告称，为更好地满足投资者的投资需求，提高基金市场竞争力，在 不改变投资目标且遵循被动调整的前提下，拟参照2021年申银万国证券公司对申万一级行业分类的调整 情况，对消费升级主题相关行业的界定进行相应调整。 具体来看，富国消费升级混合基金将美容护理纳入基金界定的消费升级主题。除了补充美容护理行业， 股票投资策略也新增内容——消费升级主题证券池由基金管理人依据合同约定进行编制和审核。 部分资深消费投资基金经理也果断调仓新兴消费股。截至一季度末，泡泡玛特、毛戈平成为银华品质消 费股票基金新进前十大重仓股。 谈及投资策略，银华品质消费股票基金经理张萍表示，在投资上，一方面紧跟时代的变化，另一方面继 续追求构建更有性价比的组合。很多国产品牌逐步走向中高端市场，与外资大牌同场竞技，在美护、日 化、黄金珠宝等领域，出现了一批中高端 ...

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The report emphasizes that the value of liquor allocation is stronger, and consumer goods are embracing new consumption trends. The food and beverage index increased by 0.5% from May 12 to May 16, ranking 15th among 28 sub-industries, underperforming the CSI 300 by approximately 0.6 percentage points. Sub-industries such as health products (+8.5%), baked goods (+2.4%), and dairy products (+1.5%) performed relatively well [3][10][12] - The report indicates that liquor companies are experiencing slow revenue growth, which is already anticipated by the market. This is due to demand remaining at a low level and companies reducing channel burdens. The report suggests that liquor is currently at a bottom range, with signs of marginal recovery in business demand and a pragmatic approach from liquor companies to reduce supply growth to alleviate channel pressure. Future performance growth is expected to rise gradually [3][10][11] - New consumption trends are emerging due to changes in business models and consumer perceptions, focusing on consumer demand and reconstructing consumption scenarios and experiences. This is reflected in new channels within the food and beverage industry, where traditional retail channels face challenges such as traffic loss and declining profit margins [11] Summary by Sections Market Performance - The food and beverage index increased by 0.5%, ranking 15th out of 28, and underperformed the CSI 300 by about 0.6 percentage points. Leading sub-industries included health products (+8.5%), baked goods (+2.4%), and dairy products (+1.5%) [10][12] - Individual stocks such as Xianle Health, Youyou Foods, and Xiwang Foods showed significant gains, while Bai Run Foods, Ganyuan Foods, and ST Jia Jia experienced declines [12][18] Upstream Data - Some upstream raw material prices have decreased. For instance, the price of whole milk powder increased by 30.6% year-on-year, while the price of fresh milk decreased by 10.0% year-on-year [18][21] - The price of pork increased by 1.8% year-on-year, while the price of live pigs decreased by 3.8% year-on-year [24][25] Liquor Industry News - Moutai's sales through major e-commerce channels grew by over 30% in the first four months of the year. The company is also implementing new policies to boost sales for events and weddings [44] Recommendations - Recommended stocks include Shanxi Fenjiu, Guizhou Moutai, and Ximai Foods. Shanxi Fenjiu faces short-term demand pressure but has high mid-term growth certainty. Guizhou Moutai is focusing on sustainable development and increasing dividend rates. Ximai Foods is expected to improve profitability due to better raw material costs [4][51]

Core Viewpoint - Recent trends in the A-share market show an increase in supplementary agreements for share transfers, with a common focus on extending the lock-up period for acquired shares to 12 months, reflecting regulatory guidance on shareholder behavior [1][3]. Group 1: Share Transfer Agreements - Zhongyin Fashion (300901) disclosed on May 14 that its controlling shareholder Zhongyin Group signed supplementary agreements with Wenda Private Equity and Jinhai Investment, committing to a 12-month lock-up period for the transferred shares [1]. - Aileda (300696) announced on May 13 that its actual controller and associated parties signed a supplementary agreement, ensuring that the acquirer will not reduce their holdings for 12 months post-transfer [1]. - Davi Co. (300535) also confirmed a similar agreement, with its actual controllers agreeing to a 12-month lock-up period for shares acquired through a transfer [1]. Group 2: Common Characteristics of Agreements - Recent agreements share common traits: original share transfer agreements were signed before February this year, and the acquirers' holdings represent over 5% of the total share capital of the listed companies [3]. - Prior agreements typically included compliance with the Interim Measures for the Administration of Shareholder Reduction of Listed Companies, which mandates a 6-month lock-up for acquirers of major shareholder stakes [3]. - The supplementary agreements indicate an extension of the lock-up period by an additional 6 months, resulting in a total of 12 months or more for the acquirers [3].

根据《上市公司股权激励管理办法》《深圳证券交易所创业板上市公司自律 监管指南第 1 号——业务办理》等有关法律、法规及规范性文件的相关规定，通 过向中国证券登记结算有限责任公司深圳分公司查询，公司对 2025 年限制性股 票激励计划（以下简称"本激励计划"）内幕信息知情人在本激励计划草案公告 前 6 个月内（即 2024 年 10 月 28 日-2025 年 4 月 28 日，以下简称"自查期间"） 买卖公司股票情况进行自查，具体情况如下： 福建万辰生物科技集团股份有限公司 关于 2025 年限制性股票激励计划内幕信息知情人 一、核查的范围与程序 1、核查对象为本激励计划的内幕信息知情人（以下简称"核查对象"）。 证券代码：300972 证券简称：万辰集团 公告编号：2025-036 买卖公司股票情况的自查报告 本公司及除董事长王健坤外的董事会全体成员保证信息披露的内容真实、准 确和完整，没有虚假记载、误导性陈述或重大遗漏。 福建万辰生物科技集团股份有限公司（以下简称"公司"）于 2025 年 4 月 28 日召开第四届董事会第二十六次会议和第四届监事会第二十六次会议，审议 通过了《关于<公司 2025 年限 ...

福建万辰生物科技集团股份有限公司 2025 年限制性股票激励计划 证券简称：万辰集团 证券代码：300972 福建万辰生物科技集团股份有限公司 2025 年限制性股票激励计划 二〇二五年五月 福建万辰生物科技集团股份有限公司 2025 年限制性股票激励计划 声明 本公司及董事会、监事会全体成员保证本激励计划及其摘要内容的真实、准 确和完整，没有虚假记载、误导性陈述或重大遗漏。 1 福建万辰生物科技集团股份有限公司 2025 年限制性股票激励计划 符合本激励计划授予条件的激励对象，在满足相应归属条件和归属安排后， 在归属期内以授予价格获得公司 A 股普通股股票，该等股票将在中国证券登记 结算有限责任公司深圳分公司进行登记。在激励对象获授的限制性股票归属前， 激励对象不享有公司股东权利，且上述限制性股票不得转让、用于担保或偿还债 务等。 三、本激励计划拟授予激励对象的限制性股票数量为 221.8125 万股，约占 本激励计划草案公布日公司股本总额 17,998.9761 万股的 1.23%。其中，首次授 予限制性股票 177.4500 万股，约占本激励计划草案公布日公司股本总额 17,998.9761 万股的 0 ...

国浩律师（北京）事务所 关于 福建万辰生物科技集团股份有限公司 2025 年第一次临时股东会 之 法律意见书 北京市朝阳区东三环北路 38 号泰康金融大厦 9 层 邮编：100026 9 th Floor, Taikang Financial Tower, No. 38 North Road East Third Ring, Chaoyang District, Beijing, 100026, China 电话/Tel: 010-65890699 传真/Fax: 010-65176800 网址/Website: http://www.grandall.com.cn 2025 年 5 月 国浩律师（北京）事务所 法律意见书 致：福建万辰生物科技集团股份有限公司 国浩律师（北京）事务所接受福建万辰生物科技集团股份有限公司（以下简 称"公司"或"万辰集团"）的委托，指派律师出席并见证了公司 2025 年 5 月 15 日 召开的 2025 年第一次临时股东会（以下简称"本次股东会"），并依据《中华人 民共和国证券法》（以下简称"《证券法》"）、《中华人民共和国公司法》（以 下简称"《公司法》"）和《福建万辰生物科 ...

证券代码：300972 证券简称：万辰集团 公告编号：2025-035 福建万辰生物科技集团股份有限公司 2025 年第一次临时股东会决议公告 本公司及除董事长王健坤外的董事会全体成员保证信息披露内容的真实、准 确和完整，没有虚假记载、误导性陈述或重大遗漏。 特别提示： 1、本次股东会没有出现否决议案的情形。 2、本次股东会不涉及变更前次股东会决议。 3、本次股东会以现场表决与网络投票相结合的方式召开。 一、会议召开和出席情况 （一）会议召开情况 1、会议召开时间 （1）现场会议时间： 2025 年 5 月 15 日（星期四）14:30 3、会议召开方式：本次股东会采取现场表决与网络投票相结合的方式。 4、会议召集人：公司董事会。 5、会议主持人：王丽卿。 6、本次股东会会议的召集、召开符合《中华人民共和国公司法》、《中华人民 共和国证券法》等相关法律法规及《福建万辰生物科技集团股份有限公司章程》的 规定。 （二）会议出席情况： 1、股东总体出席情况 参加本次股东会现场会议和网络投票表决的股东及股东代理人共 58 人，代表公 司有表决权的股份总数为 113,661,986 股，占公司有表决权股份总数的 63. ...

Investment Rating - The report suggests a forward-looking investment value in Mingming Hen Mang and Wancheng Group, anticipating an acceleration in profitability for the leading players in the industry during 2025-2026 [5][61]. Core Insights - Mingming Hen Mang has emerged as a leader in the snack retail sector through a strong merger with Zhao Yiming, resulting in a combined entity with 14,394 stores across 28 provinces in China and a GMV of 55.5 billion [3][7]. - The company's rapid growth is attributed to the expansion of franchise stores and increased sales volume, with a projected revenue of 39.34 billion and adjusted net profit of 9.13 billion for 2024, reflecting a CAGR of 203% and 235% respectively from 2022 to 2024 [3][18]. - The Chinese snack and beverage market is valued at 3.7 trillion, with significant growth potential in the down-market and discount channels, where Mingming Hen Mang holds a market share of 1.5% [4][11]. Summary by Sections Company Overview - Mingming Hen Mang is recognized as a leading food and beverage retailer in China, formed by the merger of "Snacks Are Busy" and "Zhao Yiming" in November 2023, with a focus on operational efficiency and brand integration [3][7]. Industry Trends - The report highlights the ongoing penetration of the discount model in the snack market, with a fragmented retail landscape where the top five players hold only 6% market share [4][11]. Performance Metrics - Revenue and profit growth are driven by the rapid expansion of franchise stores, with a significant increase in store count from 1,902 in 2022 to 14,394 in 2024, achieving a CAGR of 175% [28][29]. - The adjusted net profit margin is expected to improve, with a stable gross margin of 7.6% and an adjusted net profit margin of 2.3% for 2024 [22][21]. Future Outlook - Key future drivers include operational efficiency improvements, upgrades in discount supermarket formats, and steady expansion into Southeast Asia, with initial steps taken in Vietnam [42][52]. - The report anticipates that the domestic discount sector has room for growth, aiming to match the overseas penetration rates of over 15% [5][61].

Group 1: Store Performance and Growth - The company has signed over 15,000 stores as of the end of Q1 2025, with the "Good Idea" brand exceeding 10,000 stores [5][6] - The company aims to maintain stable growth in single-store performance, influenced by brand effect and local consumer demand [2][3] - The company plans to continue healthy growth of its store network, balancing quality and quantity [6] Group 2: Financial Performance and Strategy - Revenue has increased from several hundred million to 30 billion in the past two years [3] - The net profit margin for the bulk snack business is projected to be 2.7% in 2024, with strategies to enhance profitability through supply chain collaboration and logistics management [5][6] - The company is focused on optimizing product structure and extending categories to improve profitability [6] Group 3: Food Safety and Quality Control - The company has established a comprehensive internal control system for product quality management, emphasizing food safety as a critical issue [3] - There is a mechanism in place for reporting and responding to food safety emergencies [3] Group 4: Future Plans and Market Position - The company is exploring various business plans, including potential acquisitions and market expansions, with details to be disclosed in future announcements [5][6] - The company is leveraging digital platforms like Douyin for marketing while maintaining a core focus on offline store operations [6]

华兴证券有限公司 关于福建万辰生物科技集团股份有限公司 | 项目 | 工作内容 | | --- | --- | | 1、公司信息披露审阅情况 | | | （1）是否及时审阅公司信息披露文件 | 是 | | （2）未及时审阅公司信息披露文件的次数 | 0 次 | | 2、督导公司建立健全并有效执行规章制度的 | | | 情况 | | | （1）是否督导公司建立健全规章制度（包括 | | | 但不限于防止关联方占用公司资源的制度、 | 是 | | 募集资金管理制度、内控制度、内部审计制 | | | 度、关联交易制度） | | | （2）公司是否有效执行相关规章制度 | 是 | | 3、募集资金监督情况 | | | （1）查询公司募集资金专户次数 | 10 次 | | （2）公司募集资金项目进展是否与信息披露 | | | 文件一致 | 是 | | 4、公司治理督导情况 | | | （1）列席公司股东大会次数 | 0 次 | | （2）列席公司董事会次数 | 0 次 | | （3）列席公司监事会次数 | 0 次 | | 5、现场检查情况 | | | （1）现场检查次数 | 1 次 | | （2）现场检查报告是否按照本 ...