The Clorox Company (NYSE: CLX) champions people to be well and thrive every single day. Headquartered in Oakland, California since 1913, Clorox integrates sustainability into how it does business. Driven by consumer- centric innovation, the company is committed to delivering clearly superior experiences through its trusted brands including Brita®, Burt's Bees®, Clorox®, Fresh Step®, Glad®, Hidden Valley®, Kingsford®, Liquid-Plumr® and Pine-Sol® as well as international brands such as Chux®, Clorinda® and Po ...

Clorox enters the air care category with a groundbreaking line of daily allergen neutralizers to manage common household allergens like pollen, dust mite matter and pet dander¹. OAKLAND, Calif., Jan. 13, 2026 /PRNewswire/ -- Get ahead of allergy season with confidence as Clorox introduces Cloroxâ"¢ PUREâ"¢ Allergen Neutralizer, a groundbreaking, first-of-its-kind innovation that helps stop common household allergens like pollen, dust mite matter and pet dander before they become allergies¹. This new line of ...

Core Insights - The Clorox Company (NYSE:CLX) is recognized as one of the 13 Best Consumer Staples Dividend Stocks to invest in currently [1] - Wells Fargo has reduced its price target for Clorox from $117 to $108 while maintaining an Equal Weight rating, reflecting updated models for 2026 [2] - Clorox reported stronger-than-expected first-quarter results, with adjusted earnings of $0.85 per share, surpassing estimates of $0.79 [3] - Despite a 19% revenue decline to $1.43 billion, Clorox's revenue still exceeded expectations of $1.40 billion, attributed to anticipated lower shipments due to inventory adjustments [4] - The company has maintained its full-year outlook, expecting sales to decrease between 6% and 10%, with adjusted earnings projected at $5.95 to $6.30 per share [5] - Clorox has a solid dividend payout ratio of around 72% of next year's earnings estimates, supported by a strong balance sheet, and aims for 3% to 5% annual sales growth [5]

Core Viewpoint - Clorox's significant stock sell-off has been excessive, presenting a potential value opportunity for contrarian investors in 2026, especially given its current dividend yield of 4.9% [1][11]. Company Challenges - Clorox has faced self-inflicted challenges alongside broader sector slowdowns, including consumer spending declines and cost pressures from inflation and tariffs [2]. - The company is undergoing a multiyear turnaround focused on maximizing brand value and enhancing internal processes to reduce costs and improve margins [3]. Transition Period - Clorox is in a transition phase as it implements a new enterprise resource planning (ERP) system, which has led to outdated operations and vulnerabilities, including a cyberattack in 2023 [4]. - The ERP transition has resulted in unusually high shipments to retail partners, leading to reduced demand at the start of fiscal 2026, with projected organic sales growth declining by 5% to 9% [5]. Market Position and Brand Strength - Clorox's brands are predominantly category leaders, with approximately 80% of its brands ranking No. 1 or No. 2 in their respective categories, which positions the company well to adapt to changing consumer preferences [10]. - The company is addressing affordability concerns by offering smaller packaging and bulk options to consumers facing financial pressures [9]. Financial Health and Dividend Policy - Clorox has a strong dividend history, having raised its quarterly dividend to $1.24 per share, marking the 48th consecutive annual increase, and is on track to become a Dividend King by 2027 [12]. - The company's earnings and free cash flow continue to exceed dividend expenses, with a manageable total net long-term debt of less than $3 billion and a debt-to-equity ratio of 0.2 [13]. Investment Outlook - Despite current lackluster growth and weak near-term expectations, Clorox presents a high-yield investment opportunity for patient investors with a long-term horizon [16]. - The company's recent strategic decisions, including the ERP transition and divestments, may position it for future growth when consumer spending rebounds [17].

In this article, we will take a look at some of the best consumer staples dividend stocks to invest in.Consumer staples had a rough 2025 and never managed to keep pace with the broader market as the S&P 500 Consumer Staples index gained about 3% for the year, while the overall S&P 500 climbed more than 16%.Fidelity said the underperformance came down to where investors chose to focus. Money went toward AI-driven growth stocks, leaving defensive names behind. At the same time, consumer behavior kept shifting ...

With a market cap of $12.3 billion, The Clorox Company (CLX) is a global manufacturer and marketer of consumer and professional products, operating across four segments: Health and Wellness, Household, Lifestyle, and International. The company offers a diverse portfolio of trusted brands sold through a wide range of retail, e-commerce, and professional distribution channels worldwide. The Oakland, California-based company is expected to announce its fiscal Q2 2026 results soon. Ahead of this event, analy ...

Core Insights - The "High Income DIY Portfolios" service aims to provide high income with low risk and capital preservation for DIY investors, particularly targeting income investors such as retirees [1] - The service offers a total of 10 model portfolios, including various strategies for income generation and risk management, with a focus on sustainable yields [2] Group 1: Portfolio Strategies - The service includes seven portfolios: three buy-and-hold, three rotational portfolios, and a conservative NPP strategy portfolio designed for low drawdowns and high growth [1] - The investment approach emphasizes dividend-growing stocks and aims for a 30% reduction in drawdowns while targeting a 6% current income [2] Group 2: Additional Features - The service provides buy and sell alerts, live chat, and strategies for portfolio management and asset allocation to help investors achieve stable, long-term passive income [2]

Core Viewpoint - Clorox's dividend yield appears attractive at just under 5%, but the stock has declined 37% over the past year, raising concerns about the sustainability of the dividend [1][9]. Dividend Metrics - The annual dividend is $4.92 per share, resulting in a dividend yield of 4.99% [2]. - Clorox has increased its dividend for over 13 consecutive years, with the most recent increase being 1.6% in April 2025 [2]. - The 5-year compound annual growth rate (CAGR) for dividends is 2.5% [2]. Cash Flow Analysis - In fiscal 2025, Clorox paid $602 million in dividends against a free cash flow of $761 million, resulting in a free cash flow payout ratio of 79% [3][4]. - The payout ratio was concerning in fiscal 2024, where dividends exceeded free cash flow at 123% [3][4]. - Operating cash flow has shown volatility, with figures swinging from $1.5 billion in fiscal 2020 to $695 million in fiscal 2024, then recovering to $981 million in fiscal 2025 [4]. Debt and Equity Position - Clorox has a total debt of $2.88 billion and cash reserves of $167 million, leading to a net debt of $2.71 billion [5]. - The net debt-to-EBITDA ratio is 2.4x, which is considered manageable for a consumer staples company [5]. - Shareholder equity has decreased significantly from $908 million in fiscal 2020 to $321 million in fiscal 2025, indicating a trend of paying out more in dividends and buybacks than the company has earned [6]. Management Outlook - CEO Linda Rendle acknowledged near-term challenges but highlighted operational strength, noting a tenth consecutive quarter of gross margin expansion [7]. - CFO Luc Bellet mentioned expected tariff headwinds of about $100 million annually but views this as manageable through sourcing changes and targeted pricing [7]. - Management expressed confidence in the balance sheet and cash flow, suggesting the dividend is secure, although dividend growth has slowed to 1.6% in 2025 compared to historical rates of 5% to 7% [8]. Dividend Safety Assessment - Clorox has a moderate risk rating for dividend safety, with a fiscal 2025 payout ratio of 79% deemed technically sustainable [9]. - However, the previous year's payout ratio of 123% and recent cash flow volatility raise concerns about the dividend's sustainability [9][10].

Core Viewpoint - Clorox's stock has declined 37% over the past year, raising concerns about the sustainability of its attractive dividend yield of 4.99% [2] Financial Metrics - Clorox pays an annual dividend of $4.92 per share, with a dividend yield of 4.99% and has increased dividends for over 13 consecutive years, with a recent increase of 1.6% in April 2025 [2] - The company reported free cash flow of $761 million in fiscal 2025, an improvement from $483 million in fiscal 2024, while dividends paid remained stable at $602 million [4] - The free cash flow payout ratio improved from 123% in fiscal 2024 to 79% in fiscal 2025, indicating a more manageable dividend payout [3][4] Cash Flow and Debt Analysis - Operating cash flow has been volatile, decreasing from $1.5 billion in fiscal 2020 to $695 million in fiscal 2024, then recovering to $981 million in fiscal 2025 [4] - Clorox has total debt of $2.88 billion against $167 million in cash, resulting in net debt of $2.71 billion, with a net debt-to-EBITDA ratio of 2.4x, which is considered manageable for a consumer staples company [5][6] Shareholder Equity and Management Outlook - Shareholder equity has declined significantly from $908 million in fiscal 2020 to $321 million in fiscal 2025, reflecting a history of paying out more in dividends and buybacks than the company earned [6][7] - Management acknowledges near-term challenges but remains confident in operational strength, citing a 10th consecutive quarter of gross margin expansion and plans to manage expected annual tariff headwinds of $100 million through sourcing changes and targeted pricing [8]

Core Viewpoint - Investors should closely monitor The Clorox Company (CLX) stock due to significant movements in the options market, particularly the high implied volatility of the Jan. 16, 2025 $75 Call option [1] Company Analysis - The Clorox Company currently holds a Zacks Rank of 3 (Hold) within the Consumer Products – Staples industry, which is positioned in the bottom 18% of the Zacks Industry Rank [3] - Over the past 60 days, two analysts have raised their earnings estimates for the current quarter, while three have lowered theirs, resulting in a decrease of the Zacks Consensus Estimate from $1.50 per share to $1.46 [3] Options Market Insights - The high implied volatility surrounding The Clorox shares indicates that options traders are anticipating a significant price movement, which could suggest an upcoming event that may lead to a substantial rally or sell-off [2][4] - Seasoned options traders often seek out options with high implied volatility to sell premium, aiming to benefit from the decay of the option's value if the underlying stock does not move as much as expected by expiration [4]