Core Viewpoint - The company remains optimistic about its business despite challenging market conditions, highlighting the positive impact of past investments on growth and performance [2]. Financial Performance - For the fiscal year 2025, the company experienced mixed results, with lower-than-expected top-line growth but exceeding expectations in margin and earnings due to a strong margin transformation program [2]. - The fourth quarter mirrored this trend, showcasing strong margin and earnings performance while falling short on revenue expectations [3].

Core Insights - CloroxPro has launched Clorox Screen+ Sanitizing Wipes, designed specifically for cleaning and sanitizing electronic devices, effectively killing 99.9% of bacteria and removing dirt without damaging screens [1][3] Product Features - The wipes are engineered with optimal wetness to clean and sanitize in one step, leaving no drips, streaks, or scratches, and are safe for sensitive electronics [3] - The product is bleach-free, ensuring safety on screens while being effective against bacteria [3] Market Need - A study indicates that 55% of people consider screens among the most important items to be regularly cleaned in workplaces, highlighting the growing need for effective cleaning solutions for electronics [2][8] - As workplaces become more tech-centric, the demand for high-quality cleaning solutions for electronics is increasing [2] Cost Implications - Replacing a laptop can cost up to $3,000, while professional cleaning can cost around $100 per device, emphasizing the importance of maintaining electronic devices to prolong their lifespan [3] Availability - Clorox Screen+ Sanitizing Wipes are now available for purchase, with additional information accessible on CloroxPro's website [4]

Financial Data and Key Metrics Changes - The company experienced a mixed fiscal year 2025, delivering less than expected top-line growth but exceeding expectations on margin and earnings due to a strong margin transformation program [1][2] - In Q4, the company delivered strong margin and earnings performance but underperformed on top-line growth [2] - The company expects to be at the low end of its range for Q1, with shipments rebounding and consumption expected to improve in September [3][4] Business Line Data and Key Metrics Changes - The U.S. business, which constitutes 85% of the company's operations, is undergoing a greenfield implementation of a new ERP system, which has faced some initial challenges but is expected to stabilize [3][4] - The company noted volatility in category growth, particularly in food, which has historically been steady, indicating a shift in consumer behavior [11][12] Market Data and Key Metrics Changes - The company anticipates U.S. retail growth to average 0% to 1% through the year, with category growth expected to be lower than historical averages [52][53] - The consumer is under stress, leading to cautious spending behavior, which is impacting category growth [13][25] Company Strategy and Development Direction - The company is focused on transforming its capabilities through significant investments, including over $550 million in rebuilding its digital foundation [21][22] - The strategy includes a strong emphasis on innovation, with plans to launch new platforms and expand existing ones in the back half of the year [35][55] Management's Comments on Operating Environment and Future Outlook - Management acknowledges the challenges posed by a volatile consumer environment and competitive activity, but remains optimistic about the company's ability to recover and grow [20][25] - The company expects sequential improvements in consumption and market share, particularly in the back half of the year [54][55] Other Important Information - The company is currently in a stabilization phase following a cyber attack in 2023, which impacted operations but demonstrated the strength of its brands [23][24] - The company is committed to ensuring that its categories grow again and is focused on innovation and consumer insights to drive this growth [25][48] Q&A Session Summary Question: What are the long-term category growth expectations? - The company expects its categories to grow about 2% to 2.5% in the U.S., with recent volatility noted but stabilization expected [11][12] Question: Why is Clorox losing share in several categories? - Management indicated that while some categories are performing well, execution issues in certain areas, such as Kingsford, have led to share loss [16][19] Question: How is the organization managing the transformation amidst operational challenges? - Management clarified that the organization is not distracted but is focused on building strong capabilities to better respond to consumer needs [20][24] Question: What is the outlook for promotional activity in the current competitive environment? - The company sees a rational promotional environment overall but acknowledges heightened competitive activity in specific categories like litter and trash [47][49] Question: Can you discuss the guidance for the upcoming quarters? - The company anticipates a year-over-year decline of 7% to 8% due to ERP implementation noise, with organic sales growth expected to be between -1% to +2% [52][54]

Financial Data and Key Metrics Changes - The fiscal year 2025 was mixed for the company, with top-line performance falling short of expectations, but margins and earnings exceeding expectations due to a strong margin transformation program [1][2] - The company expects to be at the low end of its range for Q1, but anticipates a rebound in shipments and consumption in September [3][4] Business Line Data and Key Metrics Changes - The U.S. business, which constitutes 85% of the company's operations, is undergoing a greenfield implementation of a new ERP system, which has caused some initial disruptions but is expected to stabilize [3][4] - The company has seen volatility in category growth, particularly in food, which has historically been steady, but is now expected to be flattish to slightly growing this year [11][12] Market Data and Key Metrics Changes - The company noted that consumer behavior is under stress, leading to cautious spending and a tendency to trade down to larger sizes or value SKUs, which compresses category growth [13][14] - The company expects U.S. retail growth to average 0% to 1% through the year, with category growth anticipated to be lower than historical averages [55] Company Strategy and Development Direction - The company is focused on strong category investments and winning market share, aiming to return category growth to the historical range of 2% to 2.5% [14][27] - The company is investing over $550 million in rebuilding its digital foundation to enhance capabilities and respond more effectively to consumer needs [22][23] Management's Comments on Operating Environment and Future Outlook - Management acknowledged the challenges posed by a volatile consumer environment and the need for rapid adjustments to plans in response to changing consumer behavior [21][20] - The company is optimistic about its innovation pipeline and plans to launch new platforms in the back half of the year, which are expected to drive growth [36][37] Other Important Information - The company experienced a significant cyber attack in 2023, which impacted operations but highlighted the strength of its brands as it regained distribution and share [24][25] - The company is currently in a stabilization phase following the ERP implementation, with expectations for productivity improvements and cost savings in the future [59][60] Q&A Session Summary Question: What are the long-term category growth expectations? - The company expects U.S. categories to grow about 2% to 2.5% on average, with recent volatility noted [11][12] Question: Why is Clorox losing share in many categories? - The company identified execution issues and rapid changes in consumer behavior as key factors for losing share in certain categories [15][20] Question: How is the organization managing the transformation and operational challenges? - Management emphasized that the organization is not distracted but is focused on building strong capabilities while navigating various challenges [21][26] Question: What is the outlook for promotional activity in the current environment? - The company noted a rational promotional environment overall, but acknowledged increased competitive activity in specific categories like litter and trash [48][50] Question: What are the key assumptions in the guidance for the balance of the year? - The guidance includes a significant impact from the ERP implementation, with expectations for organic sales growth to be between -1% to +2% [54][55]

Financial Data and Key Metrics Changes - The company delivered less than expected top-line results for FY 2025 but exceeded expectations on margin and earnings due to a strong margin transformation program [2] - The company expects to be at the low end of its range for Q1, with shipments rebounding and consumption expected to improve in September [6][7] Business Line Data and Key Metrics Changes - The U.S. business, which constitutes 85% of the company's operations, performed well in Q4, but there were challenges in order fulfillment and inventory management in August [4][5] - The company noted that while some categories are performing well, others, like food, have experienced unexpected volatility [11][12][23] Market Data and Key Metrics Changes - The company anticipates U.S. retail growth to average 0% to 1% for the year, with category growth expected to be lower than historical averages [71] - The company observed that consumers are trading down to larger sizes and more value-oriented SKUs, which compresses category growth [15][16] Company Strategy and Development Direction - The company is focused on strong category investments and aims to return to a growth rate of 2% to 2.5% once consumer conditions stabilize [16][33] - The company is undergoing a significant transformation, investing over $550 million to modernize its digital foundation and improve operational capabilities [27][28] Management's Comments on Operating Environment and Future Outlook - Management acknowledged that the consumer is under stress due to inflation and uncertainty, which is affecting spending behavior [14][71] - The company is optimistic about its innovation pipeline and expects to launch new platforms in the back half of the year [48][75] Other Important Information - The company is implementing a new ERP system, which has created some short-term noise in sales figures but is expected to drive long-term productivity improvements [70][78] - The company is focused on maintaining brand superiority and has a framework in place to assess and improve its brand performance [53][54] Q&A Session Summary Question: What are the long-term category growth expectations? - The company expects categories in the U.S. to grow at about 2% to 2.5% historically, but recent volatility has made predictions more challenging [9][12] Question: Why is Clorox losing market share in several categories? - The company identified execution issues in certain categories, particularly in adapting to rapid consumer changes, but noted strong performance in international and professional segments [18][20][23] Question: How is the organization managing the transformation amidst operational challenges? - Management emphasized that the transformation is crucial and not a distraction, focusing on building capabilities to better respond to consumer needs [25][32] Question: What is the outlook for promotional activity in the current competitive environment? - The company sees a rational competitive environment overall but acknowledges increased promotional activity in specific categories like litter and trash [61][62] Question: What are the key assumptions in the guidance for the upcoming quarters? - The guidance includes expectations for organic sales growth to be between -1% to +2%, with a focus on improving consumption trends in the back half of the year [71][73]

Group 1: Dividend Stocks Overview - Companies with robust dividend yields can significantly contribute to long-term investment returns, as dividends can form a substantial part of total returns [2] - Whirlpool, IBM, and Clorox are highlighted as top dividend stocks to consider for investment [2] Group 2: Whirlpool (WHR) - Whirlpool recently cut its dividend to an annualized $3.60 per share, resulting in a current yield of 4.2% [4] - The investment thesis for Whirlpool is based on the expectation that the new tariff landscape will favor U.S.-manufactured products, positioning the company to benefit [5][7] - Despite facing intense price competition from Asian competitors, Whirlpool's domestic manufacturing (80% of U.S. sales) may allow it to gain market share in the long term [6][8] Group 3: International Business Machines (IBM) - IBM offers a forward dividend yield of 3.5% and has a strong history of 29 consecutive years of dividend increases [9][10] - The company generated $12.7 billion in free cash flow in 2024, with a free-cash-flow margin of 20.2%, supporting its dividend sustainability [10][11] - IBM's investment in generative AI, with a book of business valued at $7.5 billion, enhances its growth prospects while providing a solid dividend opportunity [14] Group 4: Clorox (CLX) - Clorox's stock has declined 24.8% year-to-date, impacted by consumer spending pressures and cost inflation [15] - The company reported flat net sales and expects a decline in organic sales by 5% to 9% for fiscal 2026 due to an ERP transition [16][18] - Clorox maintains a 4.1% dividend yield and has raised its dividend for 48 consecutive years, with a long-term investment thesis centered on the benefits of the ERP transition [19][20]

Core Concept - Kingsford® has launched the "Pass The Tongs" initiative in Atlanta to celebrate Black grilling traditions and empower future grillers through culture, education, and community connection [1][3]. Group 1: Initiative Overview - "Pass The Tongs" is part of Kingsford's mission to preserve barbecue traditions and support future changemakers, having invested over $355,000 in the barbecue community since 2021 through its "Preserve the Pit" initiative [3]. - The initiative includes partnerships with Historically Black Colleges and Universities (HBCUs) and local organizations to highlight stories and traditions that have influenced generations [3][4]. Group 2: Events and Activities - The initiative will feature a series of events in Atlanta, starting with a Greek grill-off and smokehouse sampling at the Atlanta Greek Picnic [5][6]. - Upcoming events include "Morehouse Hump Wednesday" on August 27, featuring curated grill tastings and discussions on cultural preservation, and "Taste of Soul Atlanta" on August 30, showcasing regional barbecue styles [8]. Group 3: Company Background - Kingsford, founded over 100 years ago, is recognized as America's favorite charcoal brand, maintaining its production in the USA with both North American and global ingredients [7]. - The brand is synonymous with the authentic experience of charcoal grilling, catering to a diverse audience from novice grillers to professional chefs [7].

Group 1 - Consumer staples stocks are recognized for their reliability in dividend payments, making them attractive for investors seeking consistent returns [1] - The demand for everyday products remains stable even during economic downturns, reinforcing the appeal of the consumer staples industry [1] - TQP Research employs a value-oriented investment strategy, focusing on businesses that align with long-term success principles advocated by renowned investors like Warren Buffett and Charlie Munger [1] Group 2 - Investment topics covered by TQP Research include market analysis, macroeconomic trends, large-cap blue chip companies, and undervalued micro-cap and small-cap stocks [1] - The firm actively engages with the community, encouraging questions and ideas from members [1]

Core Viewpoint - The article discusses the importance of selecting companies with solid fundamentals that can sustain dividend increases, contrasting them with companies that may overpay dividends temporarily to attract investors [1][2]. Group 1: Clorox Co. (NYSE: CLX) - Clorox has a current dividend yield of 3.97% with an annual dividend of $4.96 and a dividend payout ratio of 76.07% [4][5]. - The stock has fallen to 72% of its 52-week high, making its attractive dividend payout more appealing [4]. - Clorox's latest quarterly earnings showed a net EPS of $2.87, significantly beating the expected $2.24, indicating potential for higher future valuations [7]. Group 2: Wells Fargo & Co. (NYSE: WFC) - Wells Fargo has a dividend yield of 2.06% with an annual dividend of $1.60 and a payout ratio of 27.40% [9]. - The bank's management has increased its dividend payout to $1.80 per share, reflecting confidence in future earnings as the market anticipates lower interest rates [11]. - Analysts expect Wells Fargo's EPS to rise to $1.73 for Q2 2026, a 12% increase from the current $1.54 [10]. Group 3: Sunoco LP (NYSE: SUN) - Sunoco offers a high dividend yield of 6.89% with an annual dividend of $3.59 and a payout ratio of 176.85% [13]. - The company has increased its dividend payout to $3.63 per share, providing an annualized yield of 6.68% [14]. - Analysts have rated Sunoco as a Buy, with a target price of $67 per share, suggesting a potential upside of 25% from current trading levels [15].

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 __________________ FORM 10-K ☑ Annual report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 for the fiscal year ended June 30, 2025 OR ☐ Transition report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 for the transition period from __________to__________. Commission file number: 1-07151 THE CLOROX COMPANY (Exact name of registrant as specified in its charter) Delaware 31 ...