Speaker/ Date/ Subtitle Investor Presentation May 23, 2025 Copyright © 2025. GoPro, Inc. All rights reserved. Copyright © 2025. GoPro, Inc. All rights reserved. Safe harbor statement Our values define and align us Make friends Collaborate and include. Strength in numbers. Obsessively serve Put consumer interest first. Harness the power of WOW Exceed expectations. Stay agile Be willing to adapt and commit. Be a HERO Take responsibility. Integrity, always. This presentation may contain projections or other fo ...

全景运动相机行业专家会议 20250608 摘要 2024 年全球运动相机市场销量约为 2000 万台，其中全景相机销量约 200 万台，西安饮食占据全景相机市场主导地位，销量达 144-150 万 台。广角相机市场主要由 GoPro、大疆和影石主导，三者总销量在 600-700 万台之间。 运动相机未来增长驱动力主要来自运动爱好者（骑行、滑雪等）和 Vlog 创作者的需求增长，尤其 Vlog 用户渗透率提升潜力巨大。产品力提升关 键在于画质和防抖技术的持续优化。 全球运动相机市场主要用户群体为运动爱好者和 Vlog 创作者，运动爱好 者目前占据 80%以上市场份额。Vlog 创作者人数持续增长，但整体渗 透率仍低于 10%，市场潜力巨大。 大疆 Action 5 Pro 和影石 Action Pro 系列在拍摄参数、画质、防抖和 音频方面已能较好满足 Vlog 需求，但仍需提升音频质量和优化视角以更 好服务娱乐消费类用户。 运动相机市场格局分散，GoPro、大疆和影石竞争激烈，各品牌开始涉 足彼此领域。全景相机领域技术门槛较高，品牌数量有限。中低端品牌 和白牌产品占据一定市场份额。 Q&A 请介绍一下运动相 ...

Core Insights - GoPro, Inc. has appointed Mike Dennison to its Board of Directors, effective June 3, 2025 [1] - Dennison brings extensive experience in global manufacturing, product innovation, and brand leadership to GoPro [2] - He currently serves as CEO of Fox Factory Holding Corp., managing operations worth approximately $1.4 billion across 29 locations globally [2] Company Overview - GoPro is recognized for its ability to connect people to their passions through storytelling and innovation [3] - The company has been acknowledged as an employer of choice by Outside Magazine and U.S. News & World Report [4] - GoPro encourages customer engagement through initiatives like GoPro Awards, allowing users to submit photos and videos for potential features on social media [5]

Core Insights - GoPro, Inc. has appointed Emily Culp to its Board of Directors, effective June 3, 2025 [1][2] - Emily Culp brings extensive experience as a Chief Marketing Officer and board advisor, having previously scaled revenues at BodyHealth from single digits to over $140 million between 2021 and 2025 [2] - Culp expressed enthusiasm about joining GoPro, highlighting her background in scaling consumer brands and driving omni-channel strategies to support GoPro's innovation and shareholder value creation [3] Company Overview - GoPro is recognized for its strong global brand and growth potential, focusing on helping users capture and share immersive experiences [3] - The company has been acknowledged as an employer of choice by Outside Magazine and U.S. News & World Report, indicating a positive workplace environment [4]

Financial Data and Key Metrics Changes - The meeting did not provide specific financial data or key metrics changes for GoPro's fiscal year 2025 [19][20]. Business Line Data and Key Metrics Changes - No detailed information regarding changes in specific business lines or their key metrics was presented during the meeting [19][20]. Market Data and Key Metrics Changes - There was no discussion on market data or key metrics changes relevant to GoPro's performance in different markets [19][20]. Company Strategy and Development Direction and Industry Competition - The meeting did not elaborate on the company's strategic direction or competitive landscape within the industry [19][20]. Management's Comments on Operating Environment and Future Outlook - Management indicated that forward-looking statements regarding future events and financial performance may differ materially from actual results, urging stakeholders to consult SEC filings for risk factors [19][20]. Other Important Information - The meeting included the election of directors and the ratification of the independent registered public accounting firm, PricewaterhouseCoopers LLP, for the fiscal year ending December 31, 2025 [13][18]. - The proposals for the non-binding advisory resolution on executive compensation were also approved [18]. Q&A Session Summary Question: Were there any business-related questions from stockholders? - There were no business-related questions submitted during the Q&A session [21][22].

Core Viewpoint - The article draws a parallel between the concept of "Cthulhu" in literature and China's manufacturing industry, suggesting that China's manufacturing capabilities are vast, complex, and often misunderstood, akin to the ancient gods in Lovecraft's mythos [3][6]. Group 1: Manufacturing Cost Dynamics - The article highlights that the low prices of Chinese manufactured goods, such as a disposable lighter costing around 0.47 yuan each, are not due to low manufacturing costs but rather due to innovative business models that focus on advertising revenue rather than product sales [6][8]. - It argues that foreign manufacturing is expensive not because of production costs but due to high brand premiums and inefficiencies in non-manufacturing processes [6][7]. - The example of GoPro illustrates how Chinese manufacturers have successfully reduced costs by utilizing reverse engineering and modular manufacturing, allowing them to create similar products at significantly lower prices [8][9]. Group 2: Reverse Innovation and Supply Chain - Chinese manufacturers have adopted "reverse innovation" strategies, allowing them to bypass patent barriers by developing alternative technologies that achieve similar functionalities without infringing on existing patents [8][9]. - The modular manufacturing approach in China enables rapid assembly of products using standardized components, which contrasts with the custom manufacturing processes often used by Western brands [11][12]. - The article emphasizes the strength of China's supply chain, particularly in Shenzhen, where a dense network of suppliers and manufacturers facilitates quick and cost-effective production [13][16]. Group 3: R&D Efficiency - The article discusses how China's engineering workforce, which numbers around 4 million, allows for high efficiency in research and development, enabling rapid product iterations and market responsiveness [19][20]. - It contrasts the slow and costly R&D processes in Western companies, where high salaries and small teams hinder innovation speed, with China's ability to quickly develop and test new products [18][19]. - The success of companies like DJI in the drone market exemplifies how rapid iteration and a full-chain engineering approach can lead to significant market share and competitive pricing [20][22]. Group 4: Market Impact and Consumer Perception - The rise of Chinese manufacturing has disrupted the market for high-end products, making previously luxury items accessible to a broader consumer base [23][26]. - The article likens the current competition between Chinese manufacturers and Western luxury brands to the historical conflict between artisanal guilds and emerging factories, highlighting the shift in consumer perception regarding product value and pricing [25][26]. - It concludes that the success of Chinese manufacturing reveals inefficiencies in traditional high-end production processes, prompting consumers to reassess what constitutes true value in products [26][27].

Core Insights - GoPro has launched a new special edition of its HERO13 Black camera, the HERO13 Black Ultra Wide Edition, aimed at enhancing first-person video capture with a significantly expanded field of view [1] Product Features - The HERO13 Black Ultra Wide Edition is priced at $479.99 and features an Ultra Wide Lens Mod that provides a 177-degree field of view, expanding width by 36% and height by 48% compared to the standard lens [2] - The Ultra Wide Lens Mod offers features such as unbreakable HyperSmooth stabilization for video modes up to 4K60, Horizon Lock for 360-degree rotation stability, and a scratch-resistant, hydrophobic lens coating [3] - The Ultra Wide Lens Mod is part of GoPro's HB-Series Lens lineup, which includes other specialty lenses like the Anamorphic Lens Mod, Macro Lens Mod, and a 4-pack ND Filter Set [4] Financial Performance - In the first quarter of 2025, GoPro reported a non-GAAP loss per share of 12 cents, which is an improvement from a loss of $2.11 per share in the same quarter last year, and better than the Zacks Consensus Estimate of a loss of 13 cents [6] - The company generated revenues of $134.3 million, a decrease of 13.6% year over year, attributed to lower accessory sales and increased price promotions, although this was partially offset by growth in subscription and service revenues [6][7] Strategic Focus - GoPro's first-quarter results indicate a strategic focus on operational efficiency and long-term growth, with a reduction in operating expenses year over year and an increase in subscription ARPU, reflecting improved revenue quality [7] - The company is diversifying its supply chain to better adapt to changing market conditions [7] Market Position - GoPro currently holds a Zacks Rank 2 (Buy), but its shares have declined by 49.2% over the past six months, contrasting with a 31.9% growth in the Audio Video Production industry [8]

Core Insights - GoPro's international operations are critical for understanding its financial resilience and growth potential, especially in a global economy [2][3] - The company's total revenue for the quarter ending March 2025 was $134.31 million, a decrease of 13.6% year-over-year [4] International Revenue Analysis - Revenue from Europe, Middle East, and Africa was $40.08 million, accounting for 29.84% of total revenue, slightly below analyst expectations [5] - Asia and Pacific contributed $12.38 million, representing 9.22% of total revenue, significantly missing the consensus estimate by 49.81% [6] Revenue Forecasts - Analysts project GoPro's revenue for the ongoing fiscal quarter to be $146.15 million, a decline of 21.5% year-over-year, with expected contributions from Europe, Middle East, and Africa at $52.08 million and Asia and Pacific at $33.18 million [7] - For the full year, total revenue is projected at $721.94 million, down 9.9% from the previous year, with regional contributions expected to be $231.68 million from Europe, Middle East, and Africa and $149.5 million from Asia and Pacific [8] Conclusion - The reliance on global markets presents both opportunities and challenges for GoPro, making the analysis of international revenue trends essential for forecasting future performance [9][10]

Core Viewpoint - GoPro, Inc. reported a narrower non-GAAP loss per share of 12 cents for Q1 2025, which was better than the consensus estimate of a 13-cent loss, indicating a focus on operational efficiency and long-term growth despite a decline in revenues [1][4]. Financial Performance - Revenues for Q1 2025 were $134.3 million, down 13.6% year over year, primarily due to lower accessory sales and increased price promotions, although subscription and service revenues partially offset this decline [2][3]. - The company sold 440,000 camera units in Q1 2025, an 18% decrease from the previous year [5]. - Subscription revenues increased by 4% year over year to $27 million, driven by improved retention rates, with aggregate retention rates reaching 70% [6]. - Non-GAAP gross margin was 32.3%, down from 34.4% in the prior year, while non-GAAP operating loss was $18.7 million, an improvement from a loss of $29.9 million a year ago [8][10]. Operational Efficiency - Operating expenses decreased to $62 million from $83.3 million in the prior year, reflecting the company's strategic focus on cost management [8][13]. - Management expressed confidence that upcoming product launches in late 2025 and 2026 will support a return to revenue and profitability growth [4]. Market Dynamics - The retail channel generated $94 million in revenues, a 12% decline year over year, while revenues from GoPro.com fell 18% to $40 million [7]. - Regionally, revenues from the Americas increased by 7%, while Europe, the Middle East, and Africa saw a 23% decline, and Asia Pacific revenues dropped by 54% [7]. Future Guidance - For Q2 2025, GoPro estimates revenues of $145 million and a non-GAAP adjusted loss of 7 cents per share, with a gross margin forecast of 35.5% [12]. - The company anticipates lower unit sales and revenues for 2025 compared to 2024 due to macroeconomic uncertainties and increased competition, but expects some offset from favorable foreign exchange effects [14][15].

Core Insights - GoPro reported a revenue of $134.31 million for the quarter ended March 2025, which is a decrease of 13.6% year-over-year, but exceeded the Zacks Consensus Estimate of $124.98 million by 7.46% [1] - The company's EPS was -$0.12, an improvement from -$0.21 in the same quarter last year, and also surpassed the consensus EPS estimate of -$0.13 by 7.69% [1] Performance Metrics - GoPro shipped 385 thousand cameras, exceeding the average estimate of 342.4 thousand from four analysts [4] - The subscriber count reached 2.47 million, slightly above the estimated 2.46 million [4] - The average selling price of cameras was $349, lower than the estimated $365.02 [4] - Revenue from GoPro.com was $40.43 million, surpassing the estimate of $38.92 million, but reflecting a 17.8% decline year-over-year [4] - Retail revenue was $93.88 million, exceeding the estimate of $85.86 million, but down 11.7% compared to the previous year [4] Stock Performance - GoPro shares have increased by 24.1% over the past month, significantly outperforming the Zacks S&P 500 composite, which rose by 3.8% [3] - The stock currently holds a Zacks Rank 3 (Hold), indicating expected performance in line with the broader market in the near term [3]