WLY(SZ:000858) 2 1 Shi Ji Jing Ji Bao Dao·2025-05-11 23:20Industry Performance - Major liquor companies held earnings briefings to address investor concerns regarding performance, dividend plans, channel inventory, and product pricing [1] - Budweiser APAC reported a 18.47% year-on-year decrease in profit for Q1 2025, with a total sales volume of approximately 1.974 billion liters, down 6.1% [1] - Gu Yue Long Shan aims for over 6% growth in liquor sales and over 3% growth in profits by 2025, focusing on high-end, youth-oriented, global, and digital development strategies [2] - Moutai's tourism division announced a celebrity endorsement, leading to increased sales of its products [3][5] Company Strategies - Wuliangye reported low channel inventory and stable market prices, with a 30% year-on-year increase in sales on its official flagship store [6] - Jinshiyuan is reallocating resources to enhance its presence in surrounding markets, with a significant increase in its sales team [7] - Qingdao Beer plans to acquire 100% of Jimo Yellow Wine for 665 million yuan, indicating a move towards diversification [8][9] - Chongqing Beer is focusing on expanding non-drinking channels and has launched nearly 10 new products across multiple brands [9] Market Trends - The liquor industry in Yibin saw a 3.3% increase in value added in Q1 2025, while Jiangsu's white liquor production declined by 8.4% [11][12] - The EU's total alcohol beverage export value for 2024 is projected at 29.8 billion euros, with wine being the largest segment [14] Corporate Changes - Moutai's cultural tourism division has undergone leadership changes, with new appointments in key positions [14]