5年增长33倍，这类新险种卖爆了，身边很多人都需要，30多家险企蜂拥而入

Core Insights - The pet market in China is experiencing explosive growth, with the number of pet cats and dogs expected to exceed 120 million by 2024, leading to a market size surpassing 300 billion yuan [1] - The pet medical market is projected to grow from 30.3 billion yuan in 2021 to 78.9 billion yuan by 2026, at a compound annual growth rate of 21.1% [1] - The pet insurance premium scale has increased dramatically from approximately 5 million yuan in 2020 to 1.7 billion yuan in 2024, indicating a 33-fold growth over five years [1] Industry Overview - Among 89 property insurance companies, 33 have entered the pet medical insurance market, launching over 100 pet medical insurance products, with around 90 currently available for sale [2] - ZhongAn Online is a leading player in the pet insurance market, with a total premium scale exceeding 1 billion yuan in 2024, reflecting a year-on-year increase of 129.5% [5] - Major insurance companies like PICC, Ping An, and Taikang are actively participating in the pet insurance sector, while over 50 companies remain cautious and have not launched related products [5] Market Growth - The pet insurance market is expected to reach 3 billion yuan by 2025, following a growth trajectory where the market size increased from 50 million yuan in 2020 to 1 billion yuan in 2021, and further to 1.7 billion yuan in 2024 [10] - The rapid growth of the pet insurance market is driven by the increasing number of pets and the rising demand for pet-related services [10] Challenges and Issues - The pet insurance industry faces challenges such as high claims costs due to non-standardized medical practices and fraudulent claims, with claims costs exceeding 20% [16] - There is a significant disparity in treatment costs for the same disease across different regions and users, complicating the pricing of insurance products [18] - Some insurance companies have discontinued products after a period of operation, indicating potential issues with product viability and market acceptance [13] Consumer Experience - Pet owners report mixed experiences with claims, with some satisfied with quick reimbursements while others face difficulties, particularly regarding the definition of covered medical expenses [14][16] - The lack of understanding about waiting periods and exclusions in pet insurance policies has led to dissatisfaction among pet owners [17] Future Directions - The industry is encouraged to establish standardized treatment protocols and pricing to improve the stability and adequacy of insurance product pricing [18] - Collaboration among insurance companies, veterinary hospitals, and pharmaceutical companies is essential to enhance service quality and insurance compensation effectiveness [18]