MSC地中海邮轮首推“上海-釜山”双母港航线

Core Viewpoint - MSC Mediterranean Cruises announced the return of its flagship MSC Glory to Shanghai on January 27, marking the 20th anniversary of its operations in China, with new routes, products, and technological upgrades set to enhance the cruise experience [1] Group 1: Operational Developments - The MSC Glory will implement a "Shanghai-Busan" dual homeport model for the first time, carrying nearly 4,000 international tourists to Shanghai and then to Jeju and Busan [1] - On January 29, 1,000 Korean guests will board the ship in Busan for a cruise that returns to Shanghai for a one-day tour on January 31 [1] - By 2026, MSC plans to operate two ships simultaneously, with the MSC Glory based in Shanghai covering popular routes including Jeju, Busan, and Incheon [1] Group 2: Experience Enhancements - The cruise experience will be upgraded to reinforce the "cruise as a destination" positioning, with new dining options including Chinese specialties and Italian coffee, as well as an increased focus on traditional Italian cuisine [1] - The "My MSC" program will be enhanced with a 24-hour Chinese AI smart assistant to improve customer service [1] - Entertainment offerings will be optimized, particularly for family and performance activities, with Chinese cultural events planned for the Spring Festival cruise [1]