PNC Bank Targets the Mass Affluent With New Banking and Investing Service

Core Viewpoint - PNC Bank is launching a new integrated wealth management and banking service aimed at the mass affluent segment, specifically targeting clients at the lower end of the wealth spectrum [1] Group 1: Service Launch - The new service will combine banking and investment offerings to better serve the mass affluent clientele [1] - PNC Bank plans to hire hundreds of financial advisors and bankers to support this initiative [1] Group 2: Target Market - The focus is on clients who are considered mass affluent, indicating a strategic move to capture a growing segment of wealth management [1] - This initiative reflects a broader trend in the banking industry to cater to a wider range of wealth levels [1]