Workflow
赤子城科技:社交业务持续高增,AI赋能全线提效-20250321
NEWBORNTOWNNEWBORNTOWN(HK:09911) HTSC·2025-03-21 10:20

Investment Rating - The report maintains a "Buy" rating for the company [8] Core Views - The company reported a revenue of 5.09 billion RMB for 2024, representing a year-on-year increase of 53.9%, while the net profit attributable to shareholders was 480 million RMB, a decrease of 6.3% [1] - The growth is primarily driven by the rapid expansion of diverse social products powered by AI technology, alongside the consolidation of Blue City Brothers and Land of Glory Ltd. starting from Q3 2023 [1] - The company plans to repurchase shares with a budget of up to 200 million HKD over the next two years [1] Summary by Sections Social Business - The social business segment generated 4.63 billion RMB in revenue for 2024, marking a 58.1% increase [2] - The company has successfully developed a diverse product matrix, including MICO, YoHo, TopTop, and SUGO, which collectively form a "bush" of social products [2] - SUGO's revenue increased by over 200% year-on-year, with average monthly revenue surpassing 10 million USD, making it the second product to reach this milestone [2] Innovative Business - The innovative business segment achieved a revenue of 460 million RMB in 2024, reflecting a 21.3% growth [3] - The flagship game "Alice's Dream: Merge Games" has entered a profitable phase, contributing significantly to the company's revenue [3] - The social e-commerce business has seen substantial growth through user demand exploration and product category expansion [3] AI Integration - The company has enhanced its research and development efficiency by implementing AI tools, significantly shortening product development cycles [4] - The proprietary multi-modal algorithm model Boomiix has improved product social efficiency and user payment willingness, leading to a more than 20% increase in SUGO's ARPU by year-end [4] Profit Forecast and Valuation - The net profit forecasts for 2025-2027 have been adjusted to 884 million, 1.02 billion, and 1.19 billion RMB, respectively, with increases of 13.9% and 12.1% for 2025 and 2026 [5] - The target price is set at 8.87 HKD, corresponding to a 13X PE for 2025, reflecting a valuation premium due to cost reduction and efficiency improvements [5]