Workflow
首旅酒店(600258):标准店占比提升,25年新开目标积极

Investment Rating - The report maintains a "Buy" rating for the company, expecting significant performance improvement in the upcoming quarters [6]. Core Views - The company reported a slight decline in revenue for 2024, with total revenue at 7.75 billion RMB, down 0.54% year-on-year, while net profit attributable to the parent company increased by 1.41% to 810 million RMB [2]. - The fourth quarter of 2024 showed a revenue of 1.86 billion RMB, a decrease of 1.05%, and a net profit of 83.12 million RMB, down 24.7% [2]. - The company plans to open 1,500 new hotels in 2025, which is an increase from the 1,200-1,400 range planned for 2024 [4]. Summary by Sections Financial Performance - For 2024, the company achieved a total revenue of 7.75 billion RMB, with a net profit of 810 million RMB, reflecting a growth of 1.41% [2][11]. - The fourth quarter results showed a revenue of 1.86 billion RMB and a net profit of 83.12 million RMB, indicating a significant decline compared to the previous quarter [2][5]. Operational Insights - The report highlights an improvement in RevPAR (Revenue per Available Room) in Q4 2024, with a decrease of only 3.0% compared to a larger decline in Q3 [3]. - The company successfully opened 1,353 new hotels in 2024, exceeding its initial target by 13% [4]. Future Outlook - The company is expected to see a recovery in RevPAR in Q1 2025, with a projected net profit of 910 million RMB for 2025, corresponding to a PE ratio of 16.6 [6][11]. - The management efficiency and store combination optimization are anticipated to provide significant room for profit margin improvement in the medium to long term [6].