Buydeem Group(SZ:300824) Tianfeng Securities·2025-04-24 03:23Investment Rating - The investment rating for the company is "Accumulate" [4] Core Views - The company has benefited from domestic sales driven by government subsidies for replacing old appliances, leading to a significant increase in revenue [2] - The company's gross margin for Q1 2025 was 49.87%, showing a slight year-on-year increase, while the net profit margin improved significantly to 15.7% [3] - The company is adjusting its sales strategy, with a focus on enhancing its own brand sales domestically and transitioning its export model, which is beginning to show results [3] Financial Performance - In Q1 2025, the company achieved revenue of 213 million yuan, a year-on-year increase of 33.41%, and a net profit of 33 million yuan, up 47.71% year-on-year [1] - The company's self-owned brand and ODM revenue growth rates for Q1 2025 were +46.5% and -8.66% respectively, with domestic sales growing by 51.4% and international sales by 0.63% [2] - The company expects net profits for 2025 to be 111.84 million yuan, with projected growth rates of 60.90% [9] Cost Management - The company has successfully implemented cost reduction and efficiency improvement measures, resulting in a decrease in management expense ratio by 3.82 percentage points year-on-year [3] - The sales expense ratio increased due to heightened promotional efforts and changes in revenue structure [3] Market Outlook - The domestic market is seeing a boost in consumer demand due to government policies, while the international trade environment remains complex with increased risks [2] - The company is expected to continue benefiting from the domestic subsidy policies and the gradual improvement in its export operations [3]