Investment Rating - The report maintains a "Cautious Accumulate" rating for the company, predicting a relative increase of 0% to 5% compared to the CSI 300 index over the next six months [14]. Core Views - The company reported a revenue of 1.868 billion yuan for 2024, a year-on-year decrease of 1.71%, while the net profit attributable to the parent company decreased by 32.57% to 0.83 billion yuan [8][11]. - The company experienced negative sales growth in the second half of 2024, primarily due to a decline in sales through the distribution model and reduced sales in the northern market [8]. - The company’s gross margin slightly decreased to 23.38% in 2024, with a notable decline in direct sales margin, indicating pressure on profit margins [8][9]. - The frozen prepared dishes category and online sales showed significant growth, with frozen dishes achieving a sales increase of 273.39% to 0.142 billion yuan in 2024 [9]. Summary by Sections Financial Performance - In 2024, the company achieved a revenue of 1.868 billion yuan, with a net profit of 0.84 billion yuan, and earnings per share of 0.87 yuan [8][11]. - The first quarter of 2025 saw a revenue of 0.47 billion yuan, a year-on-year increase of 1.5%, but the net profit decreased by 37.71% [8]. Sales and Market Dynamics - Direct sales in 2024 amounted to 0.809 billion yuan, a year-on-year increase of 4.34%, while distribution sales were 1.051 billion yuan, a decrease of 6.04% [8]. - The number of major clients increased by 8.81% to 173 by the end of 2024, providing a stable foundation for sales [8]. Profitability and Margins - The overall gross margin for 2024 was 23.38%, with a direct sales margin of 20.02% and a distribution margin of 25.97% [8][9]. - The gross margin for the first quarter of 2025 further declined to 24.42% [9]. Growth Areas - The frozen prepared dishes category recorded a sales increase of 273.39%, contributing to a gross margin of 14.87% [9]. - Online sales reached 0.042 billion yuan in 2024, a year-on-year increase of 96.14%, with a high gross margin of 39.04% [9].
千味央厨（001215）：冷冻调理类与线上销售实现高增