Tianfeng Securities·2025-06-22 15:19Investment Rating - The investment rating for Xiaomi Group is "Buy" with a target price not specified in the report [3][4]. Core Viewpoints - The report emphasizes that the YU7 model is expected to be a significant product for Xiaomi, showcasing a shift towards practicality while maintaining a luxurious brand image. The YU7 is positioned as a mid-to-large pure electric SUV, featuring advanced technology such as laser radar, 800V fast charging, and Nvidia Thor chips [1][2]. - The YU7 is anticipated to leverage Xiaomi's ecosystem, potentially enhancing overall revenue growth through better integration with AIOT products. The initial user interest has exceeded expectations, with a significant portion of new users showing interest in the brand [2][3]. - The report forecasts a strong sales performance for the YU7, predicting that it may outperform market expectations due to its competitive pricing strategy and high-value features [3]. Summary by Sections Product Overview - The YU7 is Xiaomi's second vehicle, designed to complement the SU7, with a focus on a more practical approach while retaining a sporty design. It offers options for single and dual motor configurations, with a 0-100 km/h acceleration time of 3.23 seconds [1]. Market Positioning - The YU7's pricing strategy is centered around providing value for money, with luxury features included in the offering. The report notes that the initial user engagement for the YU7 has been significantly higher than that of the SU7, indicating a broader appeal [2][3]. Financial Projections - The report projects that Xiaomi's total revenue could reach 471.8 billion CNY in 2025 and 679.7 billion CNY in 2026, with electric vehicles and innovative business segments contributing 96.4 billion CNY and 250.6 billion CNY respectively. The adjusted net profit is expected to be 42.9 billion CNY and 85.5 billion CNY for the same years [3].