Investment Rating - The report maintains a "Buy" rating for BOSS Zhipin [3][4]. Core Views - BOSS Zhipin's Q1 2024 performance exceeded expectations, showcasing its ability to gain market share through a versatile business model during a downturn in industry sentiment [3]. - The company is positioned in a growth cycle regarding scale, market structure, and profit margins, with a target market capitalization of 79.4 billion RMB for 2024, corresponding to 87.5 billion HKD, and a target price of 98.33 HKD per share [3]. - The report highlights that BOSS Zhipin's revenue and adjusted net profit growth are driven by its competitive advantages and business model, particularly in the blue-collar market, which accounts for 35% of its revenue [3]. Financial Performance Summary - In Q1 2024, BOSS Zhipin reported cash income of 2.051 billion RMB, a 24.31% increase, and operating revenue growth of 17.03% [3]. - The adjusted net profit for Q1 2024 was 531 million RMB, reflecting a 117% increase compared to the same period in the previous year [3]. - The average monthly active users reached 46.6 million, up 17.4%, with the number of paying enterprise users increasing by 42.5% to 5.7 million [3]. Market Trends - The recruitment trends indicate a strong performance in the blue-collar segment, with significant growth in large enterprises compared to small and medium-sized enterprises [3]. - The report notes that BOSS Zhipin is in a phase of establishing brand recognition, leading to improved marketing ROI and profit margins [3]. - The competitive landscape is shifting, with leading companies like BOSS Zhipin gaining substantial market share, potentially exceeding 50% in the online recruitment sector [3].
BOSS直聘-W：2024Q1业绩点评：优势扩大，持续领先