AI产品榜2025年08月榜，本文里包含9个AI榜单： | AI产品榜 · 应用榜 (APP) | | | --- | --- | | 全球总榜 MAU | 全球MAU增速榜 | | 国内总榜 MAU | 国内MAU增速榜 | | 出海总榜 MAU | 全球MAU降速榜 | | 全球下载榜 | 国内下载榜 | | 订阅收入榜 | | 第13期AI产品榜·应用榜(APP)（2025年08月）由AI产品榜、36kr、硅星人、沃垠AI联名发布。 非商用引用数据标注来源：【公众号@AI产品榜aicpb.com】 本期榜单亮点解读： 抖音 AI应用矩 阵基本成型 抖音将其核心产品的成功经验复制到了AI赛道， 即梦AI是初代的抖音、星绘是初代的剪映。 即梦AI是目前来说，唯一有内容消费属性的社区了，8月增速15.76%达3250万月活用户。 星绘就是被阿里抛弃的妙鸭升级版， 近两月增长最猛，因为抖音在大力投放，给星绘做增长8月增速294.47%达606万月活用户。 豆包8月增速6.11%达1.4亿月活用户，AI智能助手是做大模型的公司必做的基础应用。 至此，豆包、即梦AI、星绘成为 抖音旗下C端AI应用的三驾马车，分别涵 ...

AGICamp 第 009 周 AI 应用榜来啦！上周共有 5 款 AI 应用上榜，覆盖了生活服务、工作效率、教 育学习等多个方向。既有陪伴孩子识字启蒙的 呱呱识字，也有让每个人兑现音乐梦想的 音控。创作 者们可以用 故事萌芽，把灵感几分钟变成有声绘本，还能借助 神采 AI 让创意落地，打造属于自己 的电商视觉与设计作品。如果你正为图片处理发愁，图可丽批量抠图 会用 AI 技术帮你高效搞定。 从启蒙教育到音乐创意，从绘本故事到电商设计，本周榜单展现了 AI 应用"跨场景爆发"的趋势：学 习、创作、商业三条赛道齐头并进，既能点亮个人兴趣，也能提升专业效率。 本期周榜榜首是一款陪伴孩子识字启蒙的应用——呱呱识字，该应用从认、读、测、学、写五个角 度，以多模态 AI 互动驱动，通过语音、图像、动画与游戏化交互，通过智能伴学的方式，为孩子爱 上学习汉字这件事，进而体会到汉字之美。 同时，由李白人工智能实验室上传的应用神采 AI 作为一款图片处理应用，在图片处理的功能十分强 大。针对企业办公、设计、营销等场景，开发了一系列如照片转线稿、商品图场景切换、草图渲染等 专业实用功能。能帮用户提升工作效率。 本周应用榜单如下 ...

Core Insights - The article highlights the latest AI applications that have gained popularity, showcasing their functionalities across various sectors such as lifestyle services, work efficiency, and software development [1][2]. Group 1: AI Applications Overview - The top AI application of the week is "识果衣," which assists users in selecting the best quality durians by analyzing photos to determine ripeness and quality [1][3]. - "Belin Doc" is a free unlimited AI document translation tool that supports multiple formats like PDF, DOCX, and EPUB, facilitating cross-language understanding for users [2][3]. - "Fullpack" is an application designed for organizing luggage and planning outfits, converting physical items into a smart digital checklist to streamline packing for trips [2][3]. Group 2: Application Categories - Applications are categorized into various sectors: - "识果衣" falls under lifestyle services - "MCPFlow" is focused on software development and work efficiency - "DROP" is recognized as the simplest AI Digital Asset Management tool - "搜狐简单 AI" encompasses design creativity and work efficiency - "录音转文字离线精灵" is a tool for offline audio recording and transcription - "MindGuard" integrates AI with psychological therapy services - "NoteGen" is a cross-platform Markdown AI note-taking software [3]. Group 3: Community Engagement and Feedback - The AGICamp product has undergone rapid iteration based on developer and user feedback, achieving excellent results in product development and multi-platform collaboration [4]. - The ranking mechanism for the AI applications is based on community engagement metrics, including comments, likes, and recommendations, rather than artificial boosting [5]. - Developers of listed applications will benefit from promotional opportunities through various media channels, reaching a large audience of tech decision-makers and users [6].

Group 1 - The article discusses the performance of various segments in the AI application market during the first half of the year, highlighting which segments have thrived despite challenges and identifying the engines of growth [3][4]. - It explores how plugin formats can outperform native apps through a "seamless" user experience, suggesting a shift in user preferences towards less intrusive applications [3][4]. - The article raises questions about why the 500 million pre-installed applications by mobile manufacturers have not translated into high user engagement, indicating potential issues in user retention and activation strategies [3][4].

Core Insights - AGICamp launched 10 new AI applications this week, primarily targeting individual users with a focus on work efficiency, education, and personal health [1][2] - Notable applications include 5ire AI Assistant, ChatExcel, and the design tool Miaoduo, which was showcased at the 2024 World Artificial Intelligence Conference [1][2] Work Efficiency Applications - 5ire AI Assistant: A cross-platform open-source intelligent assistant designed for software development and data analysis [2] - Flash Note - AI Voice Notes: A tool for capturing fleeting ideas [2] - Miaoduo: An AI design tool aimed at enhancing work efficiency and creativity [2] - ChatExcel: An AI data assistant that simplifies Excel tasks through conversational interaction [2] - AI Coffee: A platform for managing and sharing high-quality AI prompts [2] - Xiao Qiu AI: A versatile AI partner that integrates powerful models for innovative outputs [2] Education and Health Applications - Historical Timeline: An educational tool that presents history through dynamic ages and contexts [2] - Love Health: An AI companion focused on weight loss and personal well-being [2] - Echo Island: A social community AI that engages users in casual conversation [2] - Wanshang Youling: An application that helps users listen to their inner thoughts [2] Product Development and User Engagement - AGICamp is rapidly iterating its products based on developer and user feedback, with a WeChat mini-program nearing completion for easier access to AI applications [3] - The ranking mechanism for the AGICamp AI application list is based on community feedback, including comments, likes, and contributions from registered recommenders [6][7] Community and Marketing Efforts - AGICamp has partnered with multiple AI model vendors and is actively promoting applications to a large audience of tech decision-makers and developers [5][8] - The platform has successfully reached over 5,000 targeted users and continues to engage the community through live product showcases and interactive events [5]

Core Insights - The AI application market is transitioning from a "lightning war" focused on user acquisition to a "trench warfare" centered on user retention and practical value [2][15][34] - The competition is intensifying, with a significant shift in user preferences towards applications that demonstrate real utility and engagement [2][15] Group 1: Market Dynamics - In Q2 2025, the download leader shifted from DeepSeek to Doubao, which achieved nearly 30 million downloads, marking a 9.5% increase from Q1 [15][16] - DeepSeek's downloads plummeted by 72.2%, from approximately 81.1 million in Q1 to 22.6 million in Q2, while its monthly active users (MAU) decreased by 9.3% [16][18] - The market is witnessing a "dual oligopoly" with DeepSeek and Doubao capturing nearly 88.9% of the active user base, leaving other competitors to fight for the remaining 10% [25][34] Group 2: Performance of Key Applications - Doubao's MAU surged by 30.4% to 130 million, indicating strong user retention and engagement [16][17] - Tencent Yuanbao's downloads halved, dropping from 13.4 million to 6.2 million, while its MAU grew slightly by 6% [22] - Kimi experienced a significant decline, with downloads down 57.7% and MAU falling 35% to 14.1 million [23] Group 3: Emerging Trends - The "AI + Education" sector is thriving, with Doubao AIXue achieving an MAU of 7.56 million and Kuaidu AI reaching 10.44 million, surpassing many other applications [31][32] - "AI + Office" applications like ima and 360 Wenkong are gaining traction, with ima's MAU increasing by 190.2% and 360 Wenkong's by 134.5% [31][32] - The market is moving towards applications that enhance productivity, indicating a shift from entertainment-focused AI tools to those that solve real-world problems [34][35] Group 4: User Behavior and Market Education - Users are becoming more pragmatic, favoring applications that provide clear value and abandoning those that do not meet their needs [34][35] - The decline in AI social applications reflects a broader trend where user experience and satisfaction are critical for retention [35][36] - The future of AI applications will depend on their ability to integrate into existing ecosystems and provide unique value propositions [36]

Core Viewpoint - The article discusses the rise of AI companionship applications, particularly focusing on Tolan, which stands out in a market filled with products that often cater to superficial needs. It emphasizes the importance of genuine emotional connections and the potential of technology to enhance human relationships rather than replace them [2][4]. Company Overview - Tolan, developed by Portola, has raised $30 million (approximately 215 million RMB) in funding within six months, led by notable figures from the tech industry [3][9]. - The product has achieved over 5 million downloads globally and has more than 100,000 paying users, with an annual recurring revenue (ARR) exceeding $1 million [3][9]. Product Features - Tolan is designed as an "artificial intelligence friend" with unique personality traits, allowing users to customize their experience [6][7]. - The application includes memory functionality, enabling it to remember user preferences and adjust interactions accordingly, enhancing user engagement through multi-modal communication [7][8]. - Tolan incorporates a light gamification system that fosters a sense of connection and progress between the user and the AI [7][8]. Market Positioning - Tolan differentiates itself from competitors by focusing on real emotional needs rather than creating a perfect digital companion. It aims to facilitate real-world connections rather than immersing users in a virtual environment [11][12]. - The design philosophy of Tolan intentionally avoids creating a human-like character, which helps users feel more comfortable sharing their thoughts and emotions [12][13]. User Engagement - The application encourages users to engage with their real-life relationships by limiting daily chat time and providing reminders to connect with friends and family [15]. - Tolan's approach is to help users feel seen and understood, addressing the fundamental human desire for connection and emotional support [15].

Core Insights - The AI emotional companionship sector is experiencing a significant downturn, with major applications facing declining user engagement and revenue challenges [3][6][7] - Companies are now shifting their focus from aggressive growth strategies to optimizing return on investment (ROI) in marketing expenditures [16][22] Group 1: Market Trends - A leading AI emotional companionship application has drastically cut its growth budget by nearly 90% due to poor performance [16] - The download and daily active user (DAU) metrics for top applications like Byte's Cat Box and Starry Sky have seen substantial declines, indicating a loss of user interest [6][7] - Character.ai, despite having a large user base of 230 million monthly active users, struggles with low user monetization rates, with an average revenue per user (ARPU) of only $0.72 [6][7] Group 2: Financial Performance - Many AI emotional companionship products are reporting low revenue, with some generating only $40,000 in daily revenue, far below their projected figures [8][9] - High marketing expenditures are not translating into user retention or revenue, with some applications spending tens of millions on user acquisition without achieving positive ROI [9][10] Group 3: Regulatory Challenges - Regulatory scrutiny has led to the removal of several prominent AI emotional companionship applications from app stores, further hindering growth [10][12][13] - Compliance measures have negatively impacted user experience, as companies implement strict content filters to avoid regulatory issues [14] Group 4: Future Outlook - Despite current challenges, there is still potential for monetization in the AI emotional companionship space, particularly for applications targeting older demographics with higher disposable income [20][21] - Companies like Hiwaifu have successfully turned a profit by focusing on user demographics and controlling marketing expenditures [21][22]

Core Insights - The AI application market in China is undergoing significant changes, with "In-App AI" applications experiencing explosive user growth, reshaping the mobile internet ecosystem [1] Group 1: AI Application Types - The current AI applications in China are categorized into four main types: In-App AI applications, native AI apps from smartphone manufacturers, native apps from internet and AI tech companies, and PC web-based AI applications [2] Group 2: In-App AI Applications - In-App AI applications have seen a surge in active users, reaching 580 million in May, marking a year-on-year growth rate of 106.0%, making it the leading category among AI applications [5] - These applications are deeply integrated into major platforms like WeChat, Douyin, and Baidu, leveraging their vast user bases, with an average of 34.7 uses per user per month [5] - Major players like Douyin and Tencent have rapidly captured market share, with monthly active users of 200 million and 160 million, respectively [5] Group 3: Native AI Apps from Smartphone Manufacturers - Native AI applications from smartphone manufacturers are facing growth challenges, with 500 million monthly active users in May, reflecting a modest year-on-year growth of 9.5% [5] - Applications like Huawei's Xiaoyi and OPPO's Xiaobu Assistant, which previously thrived due to pre-installation advantages, are now experiencing user diversion due to competition from internet-native apps [5] - These applications are struggling with a lack of differentiated features and high levels of homogeneity, resulting in reduced user growth and engagement, with an average of 17.7 uses per user per month [5] Group 4: Internet and AI Tech Companies' Native Apps - Native apps from internet and AI tech companies show a stark polarization, with a total of 27 million monthly active users in May, driven by top applications like DeepSeek and Doubao, which have 16.8 million and 13 million users, respectively [6] - However, 83.8% of smaller AI applications have fewer than 1 million monthly active users, with many experiencing a decline in user numbers [6] - The PC web-based AI application sector also reflects this polarization, with a total of 19 million monthly active users [6] Group 5: Competitive Landscape - The AI application competition has entered an ecosystem-building phase, with major players optimizing the placement and form of AI plugins to attract more users [9] - Companies are leveraging their strengths to bind AI plugins, creating new competitive advantages, such as Tencent's focus on AI search and social interaction plugins, and Douyin's emphasis on AI search and image/video processing plugins [9] - This shift is not only squeezing the market share of native AI apps from smartphone manufacturers but is also changing traditional user behaviors in searching for news and processing images [9]

Core Insights - The AI application market is experiencing significant growth and diversification, with native apps from internet/AI tech companies and plugin-based AI applications showing explosive growth, reaching 2.6 billion and 5.7 billion users respectively [12][14][18] - Mobile manufacturers still benefit from pre-installation advantages, but their growth momentum needs further observation due to strong competition from internet/AI tech companies [4][12] - The overall user engagement for internet/AI tech native apps is significantly higher, with an average usage frequency of 58 times per month, compared to 17.7 times for mobile manufacturers' native apps [4][14] Group 1: Market Trends - The rise of plugin-based AI applications has become a core model for embedding in various scenarios, leading to a low-cost, widely applicable development model similar to the rapid proliferation of mobile internet ecosystems during the 4G era [3][5] - The user engagement for plugin-based AI applications has reached an average of 34.7 times per month, with a token consumption of 34.2 trillion, indicating deep market penetration [3][5] - The internet/AI tech companies are seeing a clear upward trend in user engagement, with a significant polarization among manufacturers, where 7.8% of AI native apps have over 10 million active users [4][5] Group 2: Application Dynamics - The top five active AI applications include DeepSeek, Huawei Xiaoyi, OPPO Xiaobu Assistant, Doubao, and Xiaomi Super Xiaoai, with monthly active users of 169 million, 159 million, 156 million, 131 million, and 83 million respectively [3][4] - The traditional app landscape is evolving, with a focus on optimizing interface positions and increasing entry points to drive user growth effectively [9][12] - The growth of AI applications is also reflected in the increasing number of entry points and the renaming of products to enhance user recognition, as seen with QQ Browser and Alipay [35][60] Group 3: Competitive Landscape - Major players are adjusting their AI application strategies to attract more users, with Tencent and Douyin focusing on building new competitive advantages through AI applications [5][58] - The AI application landscape is characterized by a pyramid structure, where a significant portion of applications remains at the lower end of the user scale, indicating a long-tail phenomenon [23][30] - The top applications in the AI space are increasingly leveraging their existing user bases and technological advantages to create a more integrated user experience [60][66]