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天键股份(301383) - 2024年8月28日投资者关系活动记录表
301383Minami(301383)2024-08-28 15:33

Group 1: Company Performance Overview - The company experienced significant growth in the first half of the year, attributed to exceeding shipment expectations for certain projects and a favorable USD to RMB exchange rate, which remained high compared to the same period last year [3][4]. - Government subsidies received by the company increased year-on-year, contributing to overall growth [4]. - The ear-worn product segment continues to show a positive growth trend, supported by IDC shipment tracking reports and competitor financial statements [4]. Group 2: Strategic Development and Challenges - The company is focusing on high-value overseas sales and innovative products like bone conduction headphones, which cater to outdoor and sports users [4][5]. - Despite establishing strong partnerships with quality clients, the company faces challenges related to high customer and product concentration, which impacts balanced development [4]. - Organizational changes have been implemented to focus on strategic areas such as optoelectronics, esports, and audio products, which may affect future performance due to initial investment phases [4][5]. Group 3: Future Growth Strategies - The company aims to leverage its core acoustic technology to expand into the health and medical sectors, with plans to develop a second growth curve [4][5]. - The establishment of an optoelectronics division in June 2024 is intended to enhance resource allocation and market responsiveness [5]. - The company is implementing a "123" strategy: focusing on core acoustic competencies, covering consumer electronics and health care, and expanding into optoelectronics, esports, and audio segments [5]. Group 4: Market Trends and Product Innovations - The global market for ear-worn devices is projected to exceed 50billion,withthecompanyholdinglessthan150 billion, with the company holding less than 1% market share, indicating substantial growth potential [5][6]. - The TWS (True Wireless Stereo) earphone market saw a shipment volume of 17.04 million units in Q1 2024, reflecting a year-on-year growth of 37.2% [5]. - The company is exploring AI and AR glasses, with a focus on integrating audio and visual technologies to meet market demands [6][7]. Group 5: Financial Performance and Profitability - The company reported a loss in gross margin for domestic operations due to intense market competition and a shift towards diversifying projects [6][7]. - The introduction of new clients and projects is expected to stabilize gross margins over time, although initial phases may remain challenging [6][7]. - The pricing strategy for AI glasses is competitive, with products like Rayban Meta priced at 299, indicating a focus on market penetration through affordability [9].