牧高笛(603908) - 牧高笛投资者关系活动记录表

Group 1: Financial Performance - In the first half of 2024, the company achieved operating revenue of 835 million yuan, a decrease of 2.95% year-on-year [2] - The net profit for the same period was 79 million yuan, down 18.41% year-on-year [2] - Revenue from the proprietary brand business was 411 million yuan, a decline of 3.78% year-on-year [3] - OEM/ODM business revenue reached 423 million yuan, decreasing by 2.06% year-on-year [3] Group 2: Profit Margins - The overall gross margin for H1 2024 was 28.68%, an increase of 0.28 percentage points compared to the same period last year [3] - The gross margin for the proprietary brand business was 29.58%, down 0.65 percentage points year-on-year, but remained stable [3] - The gross margin for OEM/ODM business was 27.81%, up 1.23 percentage points year-on-year, primarily due to manufacturing efficiency improvements [3] Group 3: Sales and Marketing Strategy - The company plans to set a reasonable sales expenditure based on revenue performance for the second half of the year, maintaining a similar expense ratio as the first half [3] - The company has established close partnerships with major e-commerce platforms like Tmall, JD.com, and Douyin, while also expanding into new media platforms and live streaming to enhance brand strength and customer loyalty [4] Group 4: Future Outlook - The cross-border business is expected to continue growing as the company enhances its brand and product quality, with ongoing efforts in product development and market expansion [3] - New clients in the OEM/ODM sector have started shipping, with profit margins meeting market standards, and future collaborations are anticipated to increase [4]