XCMG(SZ:000425)2025-01-13 06:32Overseas Market Strategy - The overseas market is expected to maintain a positive trend, with international revenue continuing to grow [2] - Domestic brands are gaining competitiveness in overseas markets due to improved product quality, enhanced channel layouts, and accelerated aftermarket services [2] - The penetration rate of domestic brands in overseas markets is increasing, with significant room for growth in major regional markets [2] - Domestic companies are adjusting global production plans and accelerating globalization strategies [2] - The company's international revenue accounted for 46.7% of total revenue in the first three quarters of 2024 [3] Key Export Regions - The company has a global marketing network covering over 190 countries and regions [2] - Major export regions include Southeast Asia, Central Asia, Africa, South America, Europe, North America, West Asia, North Africa, Central America, and Oceania [3] - Future strategic focus areas include Latin America, Asia, and high-end markets in Europe, America, and Australia [3] Export Product Structure - In the first half of 2024, the export product structure was as follows: earthmoving machinery (38%), lifting machinery (26%), mining machinery (8%), road machinery (7%), and other engineering machinery products [3] Domestic Market Outlook - Positive signs are emerging in the domestic market, with earthmoving machinery showing consecutive months of growth [3] - Policies such as the trillion-yuan special bond issuance and "large-scale equipment renewal" are expected to stabilize and revive the industry [3] - Long-term growth drivers include uneven urbanization development, strong investment growth momentum, new energy industry development, natural equipment renewal demand, and growth potential in niche product areas [3] - The industry is expected to enter an upward phase of the cycle, with overseas markets offering significant opportunities for Chinese brands [3]