Financial Data and Key Metrics Changes - Net revenue for Q4 2024 was 28million,a7915.6 million in Q4 2023 [9] - Full year 2024 net revenue totaled 85.8million,up10142.6 million in 2023 [11] - Gross profit for Q4 2024 was 17.6millionor62.89 million or 57.8% for Q4 2023 [11] - Net income for Q4 2024 was 9.7million,comparedtoanetlossof0.8 million for Q4 2023, a 10.5millionimprovement[13]−AdjustedEBITDAforQ42024totaled5.2 million compared to 400,000forQ42023[15]BusinessLineDataandKeyMetricsChanges−Direct−to−consumerrevenuesincreasedby8.9 million through byrna.com and amazon.com compared to the prior year period [10] - Operating expenses for Q4 2024 were 13.5million,upfrom9.7 million for Q4 2023, reflecting a 39% increase [12] Market Data and Key Metrics Changes - Sales in Mexico grew to 890,000from300,000 the prior year, with expectations to at least double in 2025 [45] - In Canada, sales grew from 1.36millionin2023to2.47 million in 2024, with expectations to reach approximately 4millionin2025[46]CompanyStrategyandDevelopmentDirection−Thecompanyplanstoopenadditionalretailstores,withfournewlocationsexpectedsoon[30]−ApartnershipwithSportsman′sWarehouseissettolaunchastore−within−a−storemodelatelevenlocations,withpotentialexpansiontofiftyadditionallocationsbytheendof2025[34]−ThecompanyiscommittedtoexitingChinabymidyearandaimstosourcenearly10025.7 million, an increase of $5.2 million compared to November 30, 2023 [15][16] - The company has committed to providing training for employees at Sportsman's Warehouse locations to ensure effective sales of Byrna products [96] Q&A Session Summary Question: Demand and sales trends in the first quarter - Management indicated that Q1 is traditionally a slower quarter but expects it to be a record quarter, well above previous high watermarks [57][58] Question: Operating expense leverage and incremental margins - Management noted that while marketing expenses will increase, variable selling expenses remain consistent, and new retail stores will incur additional operating expenses [64][65] Question: Sportsman's Warehouse partnership and rollout timing - Management expects the initial eleven stores to start producing profits within three to four months, with potential for rapid expansion if successful [80] Question: Production plans and inventory levels - Management confirmed no shortages in components and expects to grow inventory as they prepare for the launch of the compact launcher [83][84] Question: Revenue growth and margin expectations for 2025 - Management anticipates strong double-digit growth in 2025, with increasing margins expected due to cost reductions and the introduction of higher-margin products [88][90]