Company includes excerpts from Nasdaq’s March 23, 2026, Additional Staff Determination Letter, discloses post-reverse-split common shares outstanding to 227,554, and reiterates belief that pending DTC/CEDE stockholder-beneficial fractional and round-lot top-up processing should restore compliance with Nasdaq’s minimum publicly held shares requirement NASHVILLE, Tenn., March 24, 2026 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB; AREBW) (“American Rebel” or the “Company”) today provided sto ...

American Rebel Holdings, Inc. (NASDAQ:AREB) is a company that brands itself as "America's Patriotic Brand." It operates in the consumer goods sector, focusing on products that resonate with American values and patriotism. On March 23, 2026, AREB executed a reverse stock split at a ratio of 100 for 1.This means that for every 100 shares an investor held, they now have 1 share. This type of corporate action is often used to increase the stock price by reducing the number of shares outstanding. The reverse sto ...

NEW YORK, March 23, 2026 (GLOBE NEWSWIRE) -- The Nasdaq Stock Market® (Nasdaq: NDAQ) announced that trading is halted in American Rebel Holdings, Inc. (Nasdaq: AREB) for additional information requested from the company. Previously, Nasdaq halted AREB at 19:50:00 on March 20, 2026 in connection with a previously announced reverse stock split. The last sale price of the company’s shares was $0.0646. Trading will remain halted until American Rebel Holdings, Inc. has fully satisfied Nasdaq’s request for addit ...

Nashville, TN, March 19, 2026 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) — America’s Patriotic Brand (the “Company”), today announced that it will effect a reverse stock split of its outstanding shares of common stock, par value $0.001 per share (the “Common Stock”), and publicly traded warrants, par value $0.001 per share (the “Warrants”), at a ratio of 1-for-100, to be effective on March 23, 2026. The Company’s Common Stock and Warrants are scheduled to begin trading on a reverse sto ...

Core Viewpoint - American Rebel Holdings, Inc. has launched American Rebel Light Beer as the Official Beer Sponsor for the NHRA's 75th Anniversary Season at the 2026 Amalie Motor Oil NHRA Gatornationals, emphasizing its patriotic branding and commitment to motorsports [1][2]. Company Overview - American Rebel Holdings, Inc. is a diversified patriotic lifestyle company that has expanded from branded safes and personal security products into the beverage, apparel, and accessories markets [2]. - The company introduced American Rebel Light Beer in April 2024, which is marketed as "America's Patriotic Beer" and is brewed without adjuncts, delivering a crisp and refreshing taste [2][3]. Product Details - American Rebel Light Beer is a premium domestic light lager with 110 calories, 4g of carbs, and 4.2% ABV per 12 oz serving, brewed in La Crosse, Wisconsin [2]. - The beer is positioned as a "better-for-you" option, appealing to consumers who value freedom and quality, and has rolled out in 18 states since its launch [2][3]. Marketing and Sponsorship - The company has a multi-year partnership with Tony Stewart Racing, featuring prominent NHRA competitors Leah Pruett and Matt Hagan, which enhances brand visibility and fan engagement [1][2]. - American Rebel will host a beer garden at the NHRA Gatornationals, providing consumer samplings, giveaways, and live music performances to enhance the fan experience [1][2]. Distribution Strategy - American Rebel is pursuing a Distributor-First growth strategy, focusing on partnerships with leading wholesalers to expand retail and on-premise availability [2]. - The company has executed distribution agreements with top-tier partners across multiple states, aiming to build nationwide momentum through consistent execution and consumer access [2][3].

Group 1 - American Rebel Holdings, Inc. is promoting its product, American Rebel Light Beer, as "America's Patriotic Beer" [1] - The company is hosting an event in Gainesville, Florida, at Total Wine & More on March 5, 2026, to engage with consumers ahead of the NHRA Gatornationals Weekend [1] - The event aims to connect the themes of beer and horsepower, aligning with American cultural values [1]

Core Insights - Champion Safe Company successfully showcased its products at the Sports Inc Spring Outdoor Show in Phoenix, Arizona, reinforcing its partnership with Sports Inc dealers and confirming strong order momentum for the spring season [1][4][11] Product Transition - The transition from the long-standing Sports Inc-exclusive Model T to the Challenger 20 was a central topic at the show, with the Challenger 20 designed to be the most accessible offering for Sports Inc dealers while introducing practical enhancements [5][6] - Key enhancements from Model T to Challenger 20 include an integrated 120V internal power outlet, an upgraded exterior hardware package, and a focus on maintaining Champion's construction standards [8][6] Product Offerings - Champion Safe emphasized the full Challenger Series, which offers practical features, dependable construction, and versatile sizing options, appealing to a broad range of customers [6][10] - The Trophy Series was also showcased, featuring heavier construction and an upgraded appearance for customers seeking a more substantial build, providing dealers with a stronger tiered assortment [10][11] Dealer Engagement - Champion Safe's team conducted focused product walk-throughs and inventory planning sessions with dealers, aligning inventory with customer demand for the upcoming selling season [4][11] - The concentrated buying-group format of Sports Inc allowed for strategic meetings focused on merchandising and assortment planning, enhancing dealer engagement [11][12] Industry Context - Sports Inc is a leading sporting goods buying group that connects independent retailers with preferred manufacturers, helping them compete effectively while maintaining personalized service [12][13] - The Spring Outdoor Show serves as a key event for members to evaluate assortments and make strategic inventory decisions for the season ahead [12][13]

Core Insights - American Rebel Beverages has secured a statewide distribution agreement with Gulf Distributing Holdings, marking a significant step in its "Distributor First" expansion strategy [2][5][6] - The partnership aims to enhance retail penetration across Alabama, leveraging Gulf Distributing's extensive logistics network and market experience [5][9] Company Overview - American Rebel Holdings, Inc. is a diversified patriotic lifestyle company that has expanded into the beverage market with its American Rebel Light Beer, which is marketed as "America's Patriotic Beer" [16][18] - The beer is a premium domestic light lager, crafted to appeal to consumers who value quality and patriotism, with approximately 100 calories, 3.2g of carbohydrates, and 4.3% ABV per 12 oz serving [13][16] Strategic Partnership - Gulf Distributing, with over 50 years of experience and a strong operational framework, is positioned to facilitate rapid growth for American Rebel Light Beer across Alabama [5][6][9] - The partnership is expected to connect key markets from the Gulf Coast to the Tennessee Valley, enhancing brand visibility and availability [5][6] Market Positioning - Alabama is identified as a strategic market for American Rebel due to its cultural alignment with the brand's patriotic messaging and a strong consumer base for light beer [19] - The state has over five million residents, providing a substantial platform for growth in the beverage sector [19] Upcoming Product Launch - American Rebel is preparing to launch a limited-edition "250th Anniversary Patriot Pack," with pre-orders starting now and expected to hit stores in mid-May 2026, coinciding with major patriotic holidays [12][20]

Core Viewpoint - American Rebel Holdings Inc. (NASDAQ:AREB) experienced a significant increase of 37.33% in after-hours trading, reaching $0.21, following a regular session decline of 7.24% to $0.15 [1] Group 1: Company Developments - Champion Safe Company, a subsidiary of AREB, partnered with A1 Safe and Vault Company to showcase their products at the 2026 Western Hunting & Conservation Expo, indicating a focus on expanding market presence [1][2] - The collaboration was deemed successful, with attendees purchasing Champion Safe products and expressing interest in advanced vault solutions [2] - A1 Safe and Vault Company is prepared to meet customer demand in Utah, indicating a strong market position and potential for increased sales [2] Group 2: Market Performance and Metrics - American Rebel Holdings has a market capitalization of $1.96 million and has seen a 100% decline in stock value over the past 12 months, currently positioned at its 52-week low [3][4] - The stock's Relative Strength Index (RSI) is reported at 13.34, suggesting a potential oversold condition [3] - Benzinga's Edge Stock Rankings indicate a negative price trend for AREB across all time frames, reflecting ongoing challenges for the company [4]

Core Insights - American Rebel Holdings, Inc. is expanding its presence in the security solutions market through its subsidiary Champion Safe Company, which specializes in high-security safes and vault doors [3][15] - The partnership with A1 Safe and Vault Company at the 2026 Western Hunting & Conservation Expo showcased the demand for Champion Safes, leading to increased sales and brand recognition [3][11] Company Overview - American Rebel Holdings, Inc. has diversified its offerings beyond safes to include beer, apparel, and accessories, positioning itself as a patriotic lifestyle brand [15] - Champion Safe Company has over 25 years of experience in safe manufacturing, focusing on high-quality, American-made products [14] Industry Trends - The Western Hunting & Conservation Expo serves as a significant platform for industry manufacturers and dealers, facilitating hands-on demonstrations and expert consultations [11] - There is a growing demand for premium vault solutions, as highlighted by customer interest and sales at the Expo [9][11] Customer Engagement - A1 Safe and Vault Company emphasizes customer satisfaction through expert guidance, professional delivery, and installation services, which are reflected in positive online reviews [6][8] - The collaboration with Champion Safe allows A1 to demonstrate the quality and reliability of their products, enhancing customer confidence [6][9] Growth Potential - A1 Safe and Vault is positioned for substantial growth due to rising demand for Champion Safes, with plans to scale production to meet customer needs [5][13] - The company aims to leverage its industry experience and customer-first service approach to expand its market presence in Utah [13]