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备战双11,品牌今年怎么打?|对话阿里妈妈虎豹
Sou Hu Cai Jing· 2025-09-18 18:48
©️深响原创 · 作者|吕玥 电商的年度重头戏——双11,已悄然拉开序幕。与往年业界普遍觉得"消费者新鲜感降了"、"玩法没什么突破"、"大促越来越长"等唱衰情绪不同,今年的 电商生意有不少令人关注和期待的变化。 一方面是"即时零售"的激战。自六月起,淘宝、美团、京东等头部电商平台相继进行战略升级,核心举措无一例外指向同一方向:将传统购物、本地生活 服务与即时零售深度整合。 其背后,是一场关于"近场"(即本地即时消费)这一关键场景的激烈抢占,以及打通"近场"与"远场"(传统电商)协同的战略野心。这不仅是对于用户需 求的响应,更重要的,也将为平台以及品牌在存量竞争中开辟出全新的增长空间做尝试。 另一方面,AI正在从"炫技"走向"实战"。 AI已深入电商运营的核心环节——从智能选品、精准营销,到个性化服务,其价值日益体现为切实提升商家运营效率与消费者购物体验。因此在双11这 个关键战役中,AI的实际效能也是广大商家重点关注与期待的方向。 这样的大背景下,我们得以更好地理解阿里妈妈最近的双11增长策略发布会。在会上,阿里妈妈市场部及商业化运营中心品牌业务总经理虎豹为我们解答 了不少平台变化背后的思考,也提前"预告"了 ...
“完达山一号”现身东北虎豹国家公园 健康状况良好
Xin Hua Wang· 2025-08-30 04:48
Core Points - The article discusses the recent sighting of a wild Siberian tiger named "Wanda Mountain No. 1" in the Dongning area of the Northeast Tiger and Leopard National Park after being rehabilitated and released back into the wild [1] - The tiger was initially found in a village in Mishan, Heilongjiang Province, four years ago and has since adapted well to its natural habitat [1] Group 1 - "Wanda Mountain No. 1" is a 3-year-old male Siberian tiger that was rescued and released back into the wild in May 2021 after being found in a village [1] - The tiger has a wide activity range that spans across Heilongjiang, Jilin provinces, and even into Russia [1] - As of August 2025, the tiger has been confirmed to be living in the Dongning area of the Northeast Tiger and Leopard National Park, with evidence collected through infrared cameras and monitoring systems [1] Group 2 - The health status of "Wanda Mountain No. 1" is reported to be good, indicating successful adaptation to the wild environment [1] - Various methods, including image comparison, fecal analysis, and footprint measurement, were used to confirm the identity of the tiger [1] - The presence of the tiger has been validated by the collection of physical evidence such as images, feces, and remains of prey [1]
虎豹翻倍 猿声重现!卫星俯瞰中国“最美国土”生灵复苏
Yang Shi Xin Wen· 2025-08-19 17:35
Core Viewpoint - The construction of China's national park system has made significant progress, integrating over 120 various natural protected areas and enhancing ecosystem protection and governance [1][3]. Group 1: National Parks Achievements - The Sanjiangyuan National Park plays a crucial role in maintaining the ecological safety of the "Chinese Water Tower" and Asia's water ecosystem [1]. - The Giant Panda National Park has achieved a complete unification of the wild giant panda's core distribution areas and main breeding habitats [2]. - The population of wild tigers and leopards in the Northeast Tiger and Leopard National Park has increased from 27 and 42 to approximately 70 and 80, respectively [3]. - The Hainan Tropical Rainforest National Park has seen the near-extinction of the Hainan gibbon turn into the only growing population of gibbons globally [3]. - The Wuyi Mountain National Park protects a world natural and cultural heritage site and serves as a complete gene pool for subtropical forests at the same latitude globally [3]. Group 2: Future Plans - China has established a unique national park system framework, aiming to steadily and orderly advance the establishment of new national parks, with a goal to build the largest national park system in the world by 2035 [3].
感知生态之变丨2.8万台红外相机里藏着东北虎豹变迁史
Core Viewpoint - China's biodiversity protection has become a national strategy, leading to effective conservation of rare and endangered species and improvement of their habitats. Group 1: Biodiversity Conservation Efforts - The increase in bird songs and animal sightings reflects the success of biodiversity conservation efforts in China [1] - The Northeast Tiger and Leopard National Park has seen a significant increase in the presence of wild tigers, with footprints now frequently observed [3] - The first recorded wild Northeast tiger family in China was documented in 2013, indicating a positive trend in population recovery [5] Group 2: Habitat Restoration - The restoration of habitats has been facilitated by the withdrawal of 156 mining rights, allowing ecological corridors to be reestablished [9] - Acoustic monitoring has shown a gradual increase in wildlife sounds, indicating a recovery of diverse species over the years [11] Group 3: Urban Wildlife and Ecosystem Rebuilding - Urban areas are witnessing a resurgence of wildlife, with a significant increase in recorded species from 67,000 in 2013 to 148,000 by 2025 [19] - The establishment of ecological reserves in urban settings, such as in Nantong, has provided safe havens for wildlife [17] Group 4: Overall Biodiversity Improvement - Nearly 500 species of wild plants and animals have seen a decrease in their threat levels, showcasing a positive shift towards biodiversity recovery [21] - China's systematic approach and actions are contributing to a harmonious coexistence between humans and nature [21]
生态新方位丨“生态反哺”破题虎豹社区转型
Core Viewpoint - The Northeast Tiger and Leopard National Park is transitioning from a pure conservation model to an "ecological feedback" model, promoting sustainable development through innovative practices that benefit local communities and the environment [4][12]. Group 1: Ecological and Economic Integration - The park has initiated a "three transformations" model to address challenges faced by traditional agriculture due to increasing wildlife populations, which have caused annual crop losses of 30% to 50% in Wangqing County since 2017 [6][7]. - The project has successfully converted agricultural waste into organic fertilizer, transformed wildlife-damaged farmland into medicinal herb bases, and shifted from individual farming to a collaborative model involving government, enterprises, and cooperatives [7][9]. - The new agricultural model has reduced pollution by 20% and increased per-acre income to 4 to 6 times that of traditional crops [7]. Group 2: Sustainable Development Mechanism - The park has established a "dual-chain guarantee" system that combines industrial and financial chains, creating a scale effect through "three-village joint construction" and introducing a guaranteed purchase mechanism for enterprises [9]. - A multi-source investment model has been developed, incorporating social donations, government support, and community shares, with 50% of profits reserved for reinvestment to ensure sustainability [9]. - The project has shown significant improvements in soil organic matter content, achieving both ecological and economic benefits [9]. Group 3: Innovative Compensation and Governance Models - The project has created three "firsts": a closed-loop design for industrial transformation within a national park, a quantifiable compensation mechanism for conservation outcomes, and a collaborative governance model involving enterprises, technology, and government [12]. - This approach transforms ecological constraints into development momentum, providing a replicable model for community development in global protected areas [12]. - The park aims to continue promoting traditional industry transformation projects, contributing to global ecological protection efforts with Chinese wisdom and solutions [12].
川金丝猴建立“户口档案”、虎豹数量增长明显 美丽中国生态画卷徐徐铺展
Yang Shi Wang· 2025-06-30 03:04
Group 1 - The core viewpoint of the articles highlights the successful ecological restoration efforts in the Qinling region, particularly focusing on the protection and recovery of the Sichuan golden snub-nosed monkey population through innovative methods like monkey face recognition technology and the transformation of former logging roads into ecological corridors [1][2][4][9]. Group 2 - The use of artificial intelligence technology for monkey face recognition aims to establish "household registration" for the Sichuan golden snub-nosed monkeys, facilitating better monitoring of their population, especially during the birth season from mid-March to May [1]. - A 20-year project has converted 1960 kilometers of abandoned logging roads into wildlife corridors, significantly aiding the movement and genetic exchange among different monkey populations [2][4]. - The ecological corridor is essential for the monkeys, as they are tree-dwelling animals that rely on forest habitats for migration and survival, minimizing risks associated with ground movement [7]. - The restoration project led by Professor Li Baoguo has successfully planted 20 hectares of forest and connected 200,000 hectares of fragmented forest land, restoring the original habitat of the Sichuan golden snub-nosed monkeys [11]. - In the Northeast Tiger and Leopard National Park, there has been a notable increase in the populations of tigers and leopards, with numbers rising from 27 tigers and 42 leopards in 2017 to approximately 70 tigers and 80 leopards currently [12][14].
东北虎豹数量增长、沙漠变绿洲……科技助力 生态蜕变尽显“智慧”底色
Yang Shi Wang· 2025-06-29 08:48
Group 1: Northeast Tiger and Leopard National Park - The Northeast Tiger and Leopard National Park was established in 2017, covering an area of approximately 14,000 square kilometers to protect endangered species like the Northeast tiger and leopard [1] - The population of tigers and leopards in the park has increased from 27 and 42 respectively in 2017 to around 70 tigers and 80 leopards currently, with successful breeding families identified [3] - The park has implemented various ecological measures, including habitat restoration and anti-poaching efforts, leading to an expansion of the distribution range of these species beyond the narrow border area [3][5] Group 2: Monitoring and Technological Advancements - A comprehensive monitoring system covering nearly 10,000 square kilometers has been established, utilizing 30,000 infrared cameras, satellite remote sensing, and drone patrols, collecting over 65 million data points [5] - The monitoring system has played a crucial role in preventing human-wildlife conflicts, issuing over 12,000 large animal warning notifications [5] Group 3: Future Initiatives - Future plans include enhancing technological protection measures, optimizing habitat connectivity, and promoting cross-border conservation cooperation to improve the population and habitat quality of Northeast tigers and leopards [7] Group 4: Ecological Transformation of Qingtuhai - Qingtuhai in Gansu is undergoing significant ecological transformation, shifting from a desert to a vibrant ecosystem, showcasing successful ecological civilization efforts [8] - Large-scale ecological restoration projects have been implemented, including sand land management and afforestation, with 1.08 million acres of sand land treated and 4.56 billion cubic meters of water supplied to Qingtuhai [15] Group 5: Technological Innovations in Desertification Control - Recent advancements in technology, such as drone seeding and satellite monitoring, have improved the efficiency of desertification control efforts [18] - The development of a fourth-generation grass-sand barrier laying machine has increased operational efficiency by 300%, with precise grid control [20]
东北虎豹国家公园破获一起非法捕猎致东北豹重伤案件
Zhong Guo Xin Wen Wang· 2025-04-09 02:11
Group 1 - A man was arrested for illegally setting traps in the Northeast Tiger and Leopard National Park, resulting in severe injury to an endangered Northeast leopard [1] - The arrest is part of a joint conservation effort by the park management and forestry departments of Jilin and Heilongjiang provinces [1] - The suspect, Yang Mouyou, set traps in the forest in November 2024 and attempted to conceal his actions after injuring the leopard in February 2025 [1] Group 2 - The special operation conducted by the park management included 12,099 anti-poaching patrols covering a distance of 84,100 kilometers [3] - Innovative measures were implemented to reduce human-wildlife conflict, including the establishment of 833 animal feeding points and the distribution of 310 tons of corn and 11 tons of salt [3] - The park management introduced a commercial insurance mechanism to compensate for damages caused by wildlife, processing 3,288 claims in 2024 with a total compensation amount of 11.0355 million yuan [3] Group 3 - The park management plans to enhance the "integrated monitoring system" and establish a reward system for reporting illegal activities related to wildlife resource destruction [4]