MercadoLibre Is Beating Amazon in 1 Important Category in Latin America. Here's Why Investors Should Take Note.

It's not necessarily a surprising development, but it is noteworthy nonetheless.There's a clear heavyweight advertising champion in Latin America, and it's not even particularly close: MercadoLibre (MELI 3.08%) is trouncing Amazon (AMZN -0.29%) in this category. One research group predicts the former's advertising business will continue to skyrocket over the next few years, as I'll explain. And it shouldn't come as any surprise to anyone who knows how retail media works.MercadoLibre has multiple segments. B ...