DraftKings Eyes Expansion Into New Markets as It Balances Growth, User Acquisition

Customer acquisition and its associated costs remain a double-edged sword for officials at DraftKings, according to co-founder and CEO Jason Robins. Third-quarter results released Thursday (Nov. 7) revealed a 39% increase in revenue to $1.1 billion, fueled by the return of the NFL season. Customer acquisition costs were reduced by 20%. Monthly unique payers (MUPs) rose 55% to 3.6 million average monthly unique paying customers in the third quarter. Additionally, newly acquired online sportsbook and iGaming ...