Japan’s forgotten mascot Monchhichi makes a comeback
Bloomberg Television·2025-08-30 02:30
The Labubu craze has opened the door for Japan's throwback character Munchi. This is a Tokyo's famous shop packed with all things cute and the start of the shelf is this fuzzy monkey like doll first created in 1974. It was once a worldwide sensation even starring in an 80s cartoon and getting a Mattel deal.But like most toy fats, the hype didn't last and it faded into obscurity. That's changing fast. Riding the wave of labubu style toy mania, munchuchi has become a zenzi fashion accessory.Social media is fi ...