Japan’s forgotten mascot Monchhichi makes a comeback

Market Trends - The Labubu craze has paved the way for the resurgence of Japan's Munchi character [1] - Munchi is becoming a trendy fashion accessory, evidenced by social media posts and K-pop star Lisa from Blackpink browsing the merchandise [2] - Collectibles like Munchi are increasingly used to express personal style [3] Sales Performance - Munchi's sales have more than doubled in the year ending February 2025 [3] - Approximately 40% of Munchi's sales now originate from overseas, indicating a global appeal [3] Market Projections - The global keychain pendant market is projected to reach $28.1 billion by 2033 [3]