From Billboards to Bots | Nikhil Yadav | TEDxSeasonsStreet

Okay. Good afternoon, everyone. Today, I want to begin with one person.Let's call her Rita. Not because she is special or anything else, but because she is all of us. She is a normal person walking past a billboard, a person humming a jingle without even knowing why, or someone who clicks or adds product to cart and then abandons it like a toxic relationship.Now, if you want to understand the future of digital marketing, we should not begin at Google, Meta, or AI. We should begin with people because marketi ...