The Price of Paying Attention | Lana Lee | TEDxOrangeCountySchoolOfTheArts

What do you think is the most valuable currency in the world. Well, contrary to popular belief, it's not Bitcoin, not stocks, not gold, not real estate either. The answer is actually attention.Your attention. And the truth [snorts] is, every scroll, every click, every second you spend staring at a screen is money in someone else's pocket. In 2024, Meta made 164.5% billion dollars in revenue.That's more than the GDP of most countries. Global advertising hit 1.4% trillion dollars in just 2025 alone. Now, we'r ...