Re-introducing Personal Branding:The Matrix, Systems and Strategy | Sudharsanan Ganapathy | TEDxKVEG

People believe more in people than they believe in businesses. 5 years ago, if you had asked me if if we really needed to do personal branding, I would have said no because people brought from businesses. People loved businesses.It was always the highrises and and and the big ivy ivory towers that we looked up to. But today, people don't buy from businesses anymore. People buy from people.People believe more in people. People want someone to relate with. And once they relate with the person in the business, ...