Why the Arizona Iced Teas founder is committed to 99-cent cans.

When I was a kid, I worked for a dollar an hour. So, I respect a dollar. >> Wow.>> Consumers who get a good value on a beverage or anything, right, >> become loyal consumers. And what we don't have to do is advertise and spend a lot of money on the things that my competitors do a lot of. And that's a big part of how we're able to maintain pricing. ...