Why American Companies Are Struggling In China

American brands are losing relevance in China. China was once one of the most lucrative markets for US companies, with over 1.4% billion consumers to reach and massive opportunities for growth. But over the past few years, more companies are seeing slower sales.Nike's China business, for example, has shrunk more than 30% since 2021, and this year its annual revenue reached its lowest level in eight years. The difference in the China market versus the United States, as an example, is that it's a direct it's ...