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宽带用户三季流失超50万!康卡斯特(CMCSA.US)遭“补贴终止+T-Mobile(TMUS.US)低价”双杀
智通财经网· 2025-08-18 12:37
Core Viewpoint - Comcast is facing significant challenges in its core broadband business, with a continuous loss of subscribers, exceeding 500,000 accounts over three consecutive quarters, attributed to the end of federal subsidies and increased competition from telecom companies like T-Mobile [1][3]. Group 1: Subscriber Loss and Competition - Comcast's broadband user base has been declining, with nearly 30 million households served, and the company has set records for user losses in recent quarters [1]. - The company's video business has shrunk significantly, with cable TV subscribers dropping to 11.8 million, less than half of the peak in 2008, making it harder to market internet services to cable customers [3]. - Competitors such as AT&T, Verizon, and T-Mobile are attracting budget-conscious consumers with fixed wireless internet services, adding over 900,000 accounts in the second quarter alone [4]. Group 2: Strategic Responses - In response to the subscriber losses, Comcast has introduced new management for its broadband division, launched new pricing plans, and increased promotions for wireless services [1][4]. - The company has rolled out a new internet pricing plan starting at $55 per month, which includes a five-year price guarantee, contrasting with previous strategies that involved initial discounts followed by significant price hikes [4]. - Comcast has also seen a record addition of 378,000 wireless lines in the second quarter, leveraging partnerships and infrastructure to offer competitive pricing [5]. Group 3: Future Outlook and Business Structure - Comcast is restructuring its management to improve its broadband business and enhance customer service, with a focus on bundling wireless services with broadband [6]. - The company plans to spin off its cable networks, including MSNBC and USA, by late 2025, aiming for growth-oriented businesses, including residential broadband, to account for 65% of total revenue post-split [6]. - Despite the challenges, Comcast expects its overall sales to remain flat this year, with a projected growth of 3% in 2026, although it faces the risk of being the fourth consecutive year of stock price decline unless a turnaround occurs [6].