X REBUILDS ENTIRE ADVERTISING PLATFORM FROM GROUND UP IN BIGGEST OVERHAUL OF 20-YEAR HISTORY@X is rebuilding its entire advertising platform from the ground up, calling it the most ambitious overhaul in the company's 20-year history, with a phased rollout starting this month.The new Ads Manager is built around three pillars: AI-powered campaign creation, full advertiser control and speed, and AI-driven targeting and optimization. Modern retrieval and ranking systems will deliver contextual and semantic ad p ...