Alternative Sports
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VaynerMedia CEO Gary Vaynerchuk on the rise of alternative sports
CNBC Television· 2026-08-14 15:30
We all grew up where cable and TV were the only options and then you got satellite but now we're in full-fledged streaming and you've got YouTube TV and I was an early investor in pickle ball which has done incredibly well. Major League pickle ball teams now sell for tens of millions of dollars has has a real following. you have Annalie Waters, like real fame in the league and they can now make it because you can win on a small streaming service or social media and then build your way up to your ESPN deal o ...