Remembering Dr. Jane Goodall, DBEAt the #ForbesSustainabilityLeaders Summit last week, Forbes' Maggie McGrath spoke to Dr. Jane Goodall, DBE and the legendary founder of the Jane Goodall Institute, about why she said that biodiversity and climate resilience should be at the center of all economic conversations and her advice to the world’s founders and CEOs who wish to make climate protection part of their work but feel stymied by their board, their shareholders, or the political climate. https://t.co/zFmbs ...

Biodiversity & Conservation - The field highlights the importance of documenting and exploring Armenia's biodiversity, which is often overlooked [1] - The field emphasizes that attention to detail in nature can reveal hidden stories and challenge scientific assumptions [1] - The field promotes wildlife conservation through photography and birdwatching tours [1] Career & Education - Berta Martirosyan holds a Master's degree in Biology and a degree in Interior Design [1] - Berta Martirosyan is the author of the first comprehensive book on the birds of Armenia [1] Research & Publication - Berta Martirosyan actively contributes to avian research and conservation programs in Armenia [1] - Berta Martirosyan's findings are published in peer-reviewed journals [1] Recognition & Outreach - Berta Martirosyan's work has been featured in over twenty group exhibitions worldwide [1]

Conservation Status & Threats - The yellow-tailed woolly monkey is critically endangered, one step away from complete extinction, due to the loss of over 80% of its cloud forest habitat in northern and central Peru [9][10] - Deforestation, often driven by unsustainable agricultural practices like coffee cultivation, poses a significant threat to the monkey's habitat, with the equivalent of over 50 soccer fields of cloud forest being lost daily [23][37] - The current population of yellow-tailed woolly monkeys is estimated to be less than 5,000 individuals, while there are 10 million coins in circulation featuring the monkey, highlighting the disparity between awareness and actual conservation [20][30] Conservation Efforts & Initiatives - Yunkawasi, founded in 2007, focuses on nature conservation and the well-being of local populations, working with communities to protect forests and promote sustainable development [15][16] - Community-based conservation efforts, such as the Corosha peasant community protecting 20% of their territory (equivalent to around 2,000 soccer fields), demonstrate the potential for local action [16][17] - The "Aliado por la Conservación" seal guarantees that products come from the conservation of nature and protected natural areas, promoting responsible consumption [24][25] - The Peruvian government enacted Law 32100, the "Law of the Yellow-tailed Woolly Monkey," which outlines specific actions for its conservation and designates the first week of May for celebration and awareness [31][32] Call to Action & Future Needs - The "Achórate por el mono choro de cola amarilla" campaign aims to raise awareness and generate a social movement to demand change and promote responsible consumption [26][27] - There is a need to scale up conservation efforts, as current initiatives impact less than one-fifth of the monkey's forest habitat [32][33] - Individuals can contribute by making informed purchasing decisions, supporting organizations, donating time and talent, and sponsoring conservation initiatives [34][35][36]