Financial Data and Key Metrics Changes - Net revenue for Q4 reached $72.1 million, a 29.4% increase year-over-year, with Milk Makeup growing 31.9% and Obagi Medical growing 27.7% [18][19] - For the full fiscal year, net revenue was $273.9 million, a 27.5% increase compared to the previous year [20] - Adjusted EBITDA for Q4 doubled to $11.2 million, with an adjusted EBITDA margin of 15.5%, reflecting strong revenue momentum [19][21] - Adjusted gross profit for the full year rose to $203.6 million, a 35.3% increase, with an adjusted gross profit margin of 74.3% [20][21] Business Line Data and Key Metrics Changes - Milk Makeup generated Q4 net revenue of $29.9 million, a 31.9% increase, with adjusted EBITDA rising to $4.8 million [28][30] - Obagi Medical achieved Q4 net revenue of $42.2 million, a 27.7% increase, with adjusted EBITDA of $9.8 million [38][39] - For the fiscal year, Milk Makeup's net revenue was $124.6 million, a 24% increase, while Obagi Medical's net revenue was $149.3 million, a 30.7% increase [30][39] Market Data and Key Metrics Changes - The prestige beauty market grew 7% in 2024, with professional skincare growing 8% and prestige makeup growing 5% [7][8] - The company noted that its brands are outperforming the market, with Milk Makeup growing five times faster than the overall beauty market rate [14][47] Company Strategy and Development Direction - The company aims to build a multi-brand platform encompassing various strategic categories and geographies, focusing on operational efficiency and brand equity [12][16] - The growth strategy for Milk Makeup includes expanding brand awareness, launching innovative products, and broadening distribution both online and offline [31][34] - Obagi Medical's strategy focuses on dermatological brand DNA, cutting-edge innovation, and increasing brand awareness to fuel growth [40][44] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the resilience of beauty consumers despite a changing macro environment, emphasizing premiumization trends [72] - The company anticipates strong performance in 2025, expecting mid-teens net revenue growth and further expansion of adjusted EBITDA margins [25][26] Other Important Information - The company secured a new $205 million credit facility, enhancing financial flexibility and extending debt maturity [24] - Cash position at the end of 2024 was $14.8 million, with an additional $30 million available on the revolving credit facility [23] Q&A Session Summary Question: Can you provide details on the cadence of innovation and confidence in sales acceleration? - Management highlighted that Q1's flat guidance is due to anniversary effects of previous successful launches and retail inventory adjustments, with expectations for strong sequential growth throughout the year [50][52][54] Question: What are the marketing strategies for the year? - Management plans to increase marketing investments, focusing on broader paid campaigns while maintaining organic growth strategies [61][63] Question: How is the macro environment affecting consumer health? - Management noted that the beauty industry remains resilient, with consumers continuing to spend on premium products despite some normalization in growth rates [70][72] Question: Will the Ulta launch affect Sephora sales? - Management confirmed that there is no loss of space at Sephora due to the Ulta launch, and the overall impact is expected to be incremental [88][90]

Financial Data and Key Metrics Changes - Net sales for the fourth quarter decreased 1.9% to $3.5 billion compared to $3.6 billion in the previous year [29] - Comparable net sales increased 1.5%, driven by a 3% increase in average ticket, partially offset by a 1.4% decrease in transactions [30] - For the full year, net sales increased 0.8% to $11.3 billion, with comparable sales increasing 0.7% [36] Business Line Data and Key Metrics Changes - Fragrance was the strongest category with double-digit comp growth, driven by men's fragrance and multi-branded gift sets [33] - Skincare category comp sales increased in the mid-single digit range, while hair category comp sales increased in the low single digit range [33] - Makeup category experienced a mid-single digit decrease, largely driven by mass makeup [33] Market Data and Key Metrics Changes - The beauty category is expected to grow in the low to mid-single digit range over the next few years [14] - The competitive environment in beauty has intensified, with the company losing market share for the first time in 2024 [10][11] Company Strategy and Development Direction - The company is focusing on three main priorities: driving core business growth, scaling new accretive businesses, and realigning the foundation for the future under the "Ulta Beauty Unleashed" plan [17][20] - The company plans to enhance its assortment through investments in brand building and accelerate digital efforts [19][20] - The company aims to expand its wellness category and introduce new brands, with a focus on nutrition and mindfulness [70] Management's Comments on Operating Environment and Future Outlook - Management acknowledges the challenges posed by a dynamic macro environment but remains optimistic about consumer engagement in beauty [14][39] - The company expects 2025 to be a transition year, with net sales projected between $11.5 billion and $11.6 billion and comp sales growth in the range of flat to up 1% [40][41] - Operating profit is expected to decrease in the low double-digit range due to inflationary pressures and investments in the Ulta Beauty Unleashed plan [41][42] Other Important Information - The company plans to spend between $425 million and $500 million in CapEx for new stores, remodels, and IT [43] - The company has a target for cost optimization of $200 million to $250 million over the next three years [27] Q&A Session Summary Question: How is the company thinking about the in-store experience and guest presentation? - Management emphasizes the importance of simplifying focus and prioritizing core business growth, brand building, and operational excellence [47][48] Question: Can you provide an update on the store fleet and new openings? - The company has a robust process for real estate site selection and anticipates strong performance from new stores [56][58] Question: What are the critical pieces to rebuild the business moat? - Management believes a balanced approach focusing on brand building, personalization, and marketplace expansion is essential [62][64] Question: How does the company plan to address the competitive landscape? - The company is focused on controlling what it can control and optimizing its business model to maintain its competitive edge [96][92] Question: What is the company's exposure to tariffs and how does it plan to navigate this? - The company has limited exposure to direct imports and is closely monitoring the evolving tariff landscape [104][105]