Market Trends - The Labubu craze has paved the way for the resurgence of Japan's Munchi character [1] - Munchi is becoming a trendy fashion accessory, evidenced by social media posts and K-pop star Lisa from Blackpink browsing the merchandise [2] - Collectibles like Munchi are increasingly used to express personal style [3] Sales Performance - Munchi's sales have more than doubled in the year ending February 2025 [3] - Approximately 40% of Munchi's sales now originate from overseas, indicating a global appeal [3] Market Projections - The global keychain pendant market is projected to reach $28.1 billion by 2033 [3]

Market Trends - Monchhichi's resurgence in popularity among Gen Z presents a new opportunity in the designer toy market [1] - The rise of Monchhichi is not solely based on nostalgia [1] Company/Industry Focus - The designer toy market is experiencing a boom [1]