Imax saw revenue and operating earnings surge last quarter with numbers meeting and exceeding forecasts as the big screen exhibitor posted its best ever $1.28 billion global box office haul in 2025 and anticipates the number will grow to $1.4 billion this year. The stock popped 4% in after hours trading. Fourth quarter gross box office increased 62% year-over-year to $336.2 million, setting a new fourth quarter record anchored by Avatar: Fire and Ash. The James Cameron juggernaut released Dec. 19 contribut ...

Marketing Strategy - The industry should embrace bold marketing strategies, such as launching presales for Christopher Nolan's "The Odyssey" a full year before its release [1]