专题：聚焦2025成都车展 新浪科技讯 8月29日上午消息，2025成都车展今日开幕，一汽奥迪与上汽奥迪AUDI品牌同台亮相。 日前，一汽奥迪以及中国一汽官方公众号发文称，奥迪四环，是闪耀于车头的标志，也是深植于血脉的 严苛标准，纵使电动时代，不妥协的基因也未被改写，四环相扣，才是奥迪。这被外界认为是在嘲讽上 汽奥迪AUDI品牌没有四环车标。 责任编辑：李芊蔚 新浪科技看到，上汽奥迪此次展台在3号馆，展出了旗下首款战略车型奥迪E5 Sportback；一汽奥迪展台 则在15号馆，从展台面积来看，一汽奥迪要稍大一些。 ...

Core Insights - The 2025 Chengdu Auto Show has officially opened, showcasing the launch of the Zeekr 9X, which is available for pre-order in three versions: Max, Ultra, and Hyper, with starting prices of 479,900 yuan, 499,900 yuan, and 569,900 yuan respectively [1] Group 1: Product Features - The Zeekr 9X is developed with a luxury MPV space concept, featuring a three-row six-seat layout, with a cabin area of 6.3 square meters and an average space per person of 1.05 square meters, the largest in its class [1] - It includes wide-body doors that open nearly 90 degrees and is equipped with hidden electric footrests, making it user-friendly for the elderly and children [1] - The vehicle features a world-first 17-inch 3K ultra-clear OLED wing-style sliding screen, resolving conflicts between rear ceiling screens and sunroof openings [1] - All seats in the Zeekr 9X are made of ultra-soft NAPPA full-grain leather and support multi-angle electric adjustments, with the third row capable of reclining up to 135 degrees and the largest electric sliding range in its class at 140mm [1] Group 2: Technological Advancements - The Zeekr 9X boasts several global firsts in technology, including the longest pure electric range, fastest charging, quickest acceleration, and highest top speed among global hybrid SUVs [2] - It redefines the luxury hybrid SUV value benchmark with all-terrain capability comparable to million-level luxury SUVs [2] - In terms of safety, the Zeekr 9X features an industry-first integrated structure that provides comprehensive safety protection, exceeding national standards and setting a new safety benchmark in the hybrid sector [2]

Core Viewpoint - Audi's pricing strategy has collapsed under intense competition, leading to a significant drop in sales and profits, particularly in the Chinese market, despite aggressive pricing tactics [1][12]. Group 1: Sales and Financial Performance - The 2025 model of the FAW Audi A3 has seen its base price drop to 112,400 yuan, equivalent to a 34% discount [1]. - FAW Audi's sales for 2024 are projected to plummet by 12.5% to 611,100 units, marking a new low [13]. - Audi's overall sales in China for 2024 are expected to be 649,400 units, with FAW Audi contributing 611,100 units, representing over 94% of total sales [13]. - Audi's financial report for the first half of 2025 shows a revenue increase of 5.3% to 32.57 billion euros, but a 37.5% decline in net profit to 1.346 billion euros [15]. Group 2: Competitive Dynamics - The competition between FAW Audi and SAIC Audi has intensified, with both brands targeting similar market segments but with different styling and branding strategies [6][8]. - SAIC Audi launched a new luxury electric brand, AUDI, which has further complicated the competitive landscape for FAW Audi [8][16]. - FAW Audi's recent statements emphasizing the "four rings" logo are perceived as a direct critique of SAIC Audi, highlighting the ongoing internal conflict [10][11]. Group 3: Strategic Responses - FAW Audi is attempting to revitalize its brand by introducing new models equipped with advanced technology, such as the Huawei QianKun driving system [17]. - The company has initiated a "fusion direct sales" model to streamline sales processes and pricing, which may disrupt traditional dealership operations [19][20]. - The pricing strategy for the FAW Audi A5L has been adjusted to remain competitive against SAIC Audi, with the A5L priced at 239,800 yuan, lower than SAIC Audi's A5L Sportback [7][8].

Core Insights - The 2025 Chengdu Auto Show opened today, featuring a press conference by XPeng Motors under the theme "AI Changes the World" [2] - XPeng Motors' CEO, He Xiaopeng, highlighted the appeal of the new XPeng P7, which has attracted significant attention from both male and female consumers, becoming a preferred choice for female drivers [2] - The new XPeng P7 has already begun nationwide deliveries, with the first batch set to be delivered in Chengdu this afternoon, where He Xiaopeng will personally hand over the vehicles to customers [2]

数据显示，截至8月29日，蔚来已在全国累计建成充换电站8192座，其中换电站3467座，充电站4725 座，充电桩27050根。截至8月29日，已贯通包括川青滇3条进藏路线、丝绸之路、独库公路、喀纳斯 线、川西大环线、呼伦贝尔草原线、神州北极线、华夏东极线等在内的80条加电风景线。 责任编辑：郭栩彤 新浪科技讯 8月29日中午消息，蔚来在成都车展宣布，将在年内全面贯通川西环线换电路线和滇藏换电 路线，持续加密、攻坚全国充换电站网络布局。 蔚来川西环线换电路线全程超1400km，以成都为起始点，13座换电站将串联起雅安、天全、新都桥、 丹巴、马尔康、红原、松潘，黑水，汶川、都江堰等地，让蔚来、乐道用户可全程换电打卡川西美景。 目前，成都、雅安、天全、新都桥、汶川、都江堰等地的8座蔚来换电站已上线运营，剩余5座换电站将 在9月正式上线。 蔚来滇藏换电路线从云南昆明到西藏定日珠峰，全程超2700km，将布局19座换电站，目前已建成16座 换电站，并计划在云南香格里拉、德钦及西藏芒康县新增3座换电站，助力用户从云南出发，全程换电 到珠峰。 此前，蔚来已于2025年8月16日正式完成G318川藏换电路线的贯通。成都车展 ...

Group 1 - Xiaomi Group's public relations manager Wang Hua announced the official opening of the 2025 Chengdu Auto Show, highlighting the debut of the limited edition SU7 Ultra SUV [1][3] - The Chengdu International Auto Show is being held from August 29 to September 7 at the Chengdu Western Expo City, where Xiaomi will showcase its full lineup of vehicles [3] - The SU7 Ultra Nurburgring limited edition will be globally unveiled at the exhibition, attracting significant attention [3]

Core Insights - Haidilao has received over 150,000 reservations for the Qixi Festival, which is more than five times the normal Friday reservation volume [1] Group 1 - The data indicates that Haidilao's popularity is significantly increasing, with some popular locations being fully booked a week in advance [1]

责任编辑：王翔 8月29日是中国民间传统节日七夕，微信同往年一样将个人红包的限额从200元提升至 520 元，仅限当 天。 据悉，微信每逢情人节（2月14日）、七夕、5 月 20 日，都会开放"520 元红包"，这个传统已延续9年有 余。 ...

Group 1 - Pinduoduo is starting to recruit talent for short drama production, indicating a shift towards self-produced content [1] - The company is looking for a "short drama production operation" role, which involves content creation, script development, filming, and post-production [1] - Pinduoduo has previously relied on external short drama content since 2019, using a "buying + sharing" model to enhance user engagement and drive traffic to its e-commerce ecosystem [2] Group 2 - The short drama business of Pinduoduo has primarily served as a "traffic tool" rather than focusing on content production [2] - The recruitment suggests a potential strategic pivot towards in-house content creation, which could change the dynamics of its short drama strategy [1][2]

Core Insights - As of August 29, the company has received over 150,000 dining reservations for the Qixi Festival, which is more than five times the normal Friday reservation volume [1] - The first "super dessert station" has opened at the Shanghai Zhonggeng Manyou City store, offering over 30 products, including beverages and desserts, with over 90% priced under 15 yuan [1] - The company is enhancing customer experience through innovative themes and unique products, aiming to create a "thousand stores with a thousand faces" strategy [1]