Xin Lang Ke Ji
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独家 | 拼多多下场自制短剧,招聘策划、创造及拍摄人员
Xin Lang Ke Ji· 2025-08-29 02:57
Group 1 - Pinduoduo is starting to recruit talent for short drama production, indicating a shift towards self-produced content [1] - The company is looking for a "short drama production operation" role, which involves content creation, script development, filming, and post-production [1] - Pinduoduo has previously relied on external short drama content since 2019, using a "buying + sharing" model to enhance user engagement and drive traffic to its e-commerce ecosystem [2] Group 2 - The short drama business of Pinduoduo has primarily served as a "traffic tool" rather than focusing on content production [2] - The recruitment suggests a potential strategic pivot towards in-house content creation, which could change the dynamics of its short drama strategy [1][2]
海底捞:已收到七夕用餐预订超15万桌
Xin Lang Ke Ji· 2025-08-29 02:54
Core Insights - As of August 29, the company has received over 150,000 dining reservations for the Qixi Festival, which is more than five times the normal Friday reservation volume [1] - The first "super dessert station" has opened at the Shanghai Zhonggeng Manyou City store, offering over 30 products, including beverages and desserts, with over 90% priced under 15 yuan [1] - The company is enhancing customer experience through innovative themes and unique products, aiming to create a "thousand stores with a thousand faces" strategy [1]
实探!“迷你Labubu”线下提货开启,泡泡玛特全国首店开门即满客
Xin Lang Ke Ji· 2025-08-29 02:50
Core Insights - The launch of the "Mini LABUBU" from Pop Mart's "THE MONSTERS" series took place online on August 29, with in-store pickup starting the following day [1] - The first store in Beijing's Zhongguancun saw significant customer interest, with a long queue forming for pickups shortly after the store opened [1] Summary by Category Product Launch - Pop Mart's "Mini LABUBU" was released as part of the "THE MONSTERS" series, indicating a strategic move to expand its product offerings [1] Customer Engagement - The company experienced high customer engagement, as evidenced by a long line of customers waiting for product pickup, demonstrating strong demand for the new product [1] - A dedicated pickup channel was established to facilitate the process, and additional security personnel were deployed to maintain order at the store [1]
上汽奥迪E5 Sportback成都车展首发,预售价23.59万起
Xin Lang Ke Ji· 2025-08-29 02:44
@新浪科技 看到,上汽奥迪AUDI品牌此次展出了旗下首款战略车型奥迪E5 Sportback,该款车型日前 开启预售,预售价为23.59-31.99万元。 值得注意的是,日前,一汽奥迪以及中国一汽官方公众号发文称,奥迪四环,是闪耀于车头的标志,也 是深植于血脉的严苛标准,纵使电动时代,不妥协的基因也未被改写,四环相扣,才是奥迪。这被外界 认为是在嘲讽上汽奥迪AUDI品牌没有四环车标。(新浪科技) 【直击车展|#上汽奥迪AUDI亮相成都车展#】2025成都车展今日开幕,上汽奥迪AUDI品牌亮相。#一汽 奥迪删除嘲讽上汽奥迪文章##一汽奥迪只卖11万了# ...
冤家路窄?嘲讽风波后,一汽奥迪与上汽奥迪同时亮相成都车展
Xin Lang Ke Ji· 2025-08-29 02:40
日前,一汽奥迪以及中国一汽官方公众号发文称,奥迪四环,是闪耀于车头的标志,也是深植于血脉的 严苛标准,纵使电动时代,不妥协的基因也未被改写,四环相扣,才是奥迪。这被外界认为是在嘲讽上 汽奥迪AUDI品牌没有四环车标。 责任编辑:李芊蔚 新浪科技看到,上汽奥迪此次展台在3号馆,展出了旗下首款战略车型奥迪E5 Sportback;一汽奥迪展台 则在15号馆,从展台面积来看,一汽奥迪要稍大一些。 专题:聚焦2025成都车展 新浪科技讯 8月29日上午消息,2025成都车展今日开幕,一汽奥迪与上汽奥迪AUDI品牌同台亮相。 ...
小米SU7Ultra纽北限量版首秀成都车展,七夕送限定矿泉水
Xin Lang Ke Ji· 2025-08-29 02:25
Group 1 - The core highlight of the event is the global debut of the Xiaomi SU7 Ultra Nürburgring Limited Edition, with only 10 units available for the 2025 model year, emphasizing its performance and exclusivity [1] - Xiaomi's automotive lineup will be showcased at the Chengdu Auto Show, featuring models such as the SU7, SU7 Ultra, and YU7, catering to diverse consumer needs [1] - The exhibition will include a variety of color options for the vehicles, including popular choices like YU7's flowing gold and shadow blue, as well as the unique Danxia purple [1] Group 2 - The exhibition will offer special gifts to attendees, including mineral water featuring Chengdu's local elements and exquisite small souvenirs [1] - A special edition of heart-themed mineral water will be available during the event, coinciding with the Qixi Festival, to enhance the romantic atmosphere and attract more visitors [1]
直击车展|上汽奥迪AUDI亮相成都车展,此前被一汽奥迪嘲讽“四环相扣才是奥迪”
Xin Lang Ke Ji· 2025-08-29 02:22
Group 1 - The 2025 Chengdu Auto Show opened today, featuring the SAIC Audi brand [1] - SAIC Audi showcased its first strategic model, the Audi E5 Sportback, which is now available for pre-sale with a price range of 235,900 to 319,900 yuan [1] - A recent statement from FAW Audi and China FAW's official WeChat account emphasized the significance of the four-ring logo, suggesting that the brand's uncompromising standards remain unchanged even in the electric era, which is perceived as a critique of SAIC Audi's lack of the four-ring emblem [1]
直击车展 | 演员郭涛一家三口现身乐道展台,L90实现万台交付
Xin Lang Ke Ji· 2025-08-29 02:21
新浪科技讯 8月29日上午消息,2025成都车展今日开幕。演员郭涛与妻子、女儿一同现身乐道展台。蔚 来汽车联合创始人秦力洪向郭涛及其家人交付了乐道L90第10000台车辆。 时值七夕佳节,在车展现场,乐道多部展车车头铺满鲜花,并向现场观众派送。 新浪声明:所有会议实录均为现场速记整理,未经演讲者审阅,新浪网登载此文出于传递更多信息之目 的,并不意味着赞同其观点或证实其描述。 责任编辑:梁斌 SF055 专题:聚焦2025成都车展 ...
直击车展|小米展台情绪拉满:免费送七夕限定矿泉水,员工夹道鼓掌欢迎,现场可打卡七夕花海
Xin Lang Ke Ji· 2025-08-29 02:15
新浪科技讯 8月29日上午消息,2025成都车展今日开幕,小米汽车携全家族产品亮相。 小米此次也是情绪拉满,观众入场时现场员工列队夹道鼓掌欢迎。 值得注意的是,今日是七夕,小米在展台特别摆放了一台小米SU7璀璨洋红,还有浪漫花海供观众打 卡。 责任编辑:李芊蔚 新浪科技在展台看到,8.29-31日,小米每日免费送1万份七夕限定矿泉水、以及车展贴纸,观众入场时 可领取,每人限领一份。 ...
只会「窝里横」!一汽奥迪销量创新低,嘲讽上汽保正统?
Xin Lang Ke Ji· 2025-08-29 01:58
Core Viewpoint - Audi's pricing strategy has collapsed under intense competition, leading to a significant decline in sales and profits, particularly in the Chinese market [1][3][14]. Group 1: Pricing and Sales Performance - The starting price for the 2025 model of the FAW Audi A3 has dropped to 112,400 yuan, equivalent to a 34% discount [2][20]. - Despite the low pricing strategy, Audi's sales have not improved, with a reported 12.5% drop in sales for 2024, marking a new low [3][16]. - In 2024, Audi's total sales in China were 649,400 units, with FAW Audi contributing 611,100 units, accounting for over 94% of the total [14]. Group 2: Internal Competition and Brand Strategy - FAW Audi and SAIC Audi have been in ongoing competition, with both brands targeting different market segments; FAW Audi focuses on traditional business styles while SAIC Audi emphasizes sporty and modern designs [5][11]. - The launch of SAIC Audi's luxury electric brand AUDI has further complicated the competitive landscape, as it potentially undermines FAW Audi's transition to electric vehicles [7][17]. - FAW Audi's recent statements about the four-ring logo are perceived as a critique of SAIC Audi, highlighting the struggle for brand identity and market share [11][12]. Group 3: Financial Performance and Future Outlook - Audi's financial report for the first half of 2025 shows a 5.3% increase in revenue to 32.57 billion euros, but a 37.5% decline in net profit to 1.346 billion euros [16]. - The company has revised its annual revenue forecast down from 67.5-72.5 billion euros to 65-70 billion euros, with a significant reduction in expected operating profit margin from 7%-9% to 5%-7% [16]. - FAW Audi's sales decline is attributed to a lack of electric vehicle offerings and competition from new entrants in the market, necessitating a shift in strategy to regain market share [19][21].