【#长城超豪华车招标要求服务过苹果等#】传闻已久的长城汽车超豪华车项目迎来新动作。近日，长城 控股招标中心发布《长城汽车超豪车BG品牌用户活动项目》招标公告，面向全球公开招募具备超豪品 牌服务经验与卓越社交媒体运营能力的的供应商，服务长城汽车超豪车BG，协助用户活动的规划和执 行。 在投标主体报名要求上，需要有独立的设计团队，设计团队负责人需要有服务过Apple，可口可乐， LVMH，保时捷，劳斯莱斯，阿斯顿马丁，奔驰或同等级别的品牌的经验。对到岗周期要求，需合同签 订一周内到岗完毕。 长城汽车还对投标主体的业绩提出要求，应标方在2019-2024年，期间有服务超高净值人群的、有可被 核实的成功案例，例如奢侈品用户活动（LV，爱马仕、香奈儿、迪奥、古驰、芬迪等），超豪车用户 活动（劳斯莱斯，阿斯顿马丁，保时捷、法拉利、迈巴赫、宾利、尊界等）。 三、投标主体业绩要求 1. 应标方在2019-2024年,期间有服务超高净值人群的、有可被核实的成功案例（请在 投标文件中提供至少1个详细案例),例如奢侈品用户活动(LV,爱马仕、香奈儿、迪 奥、古驰、芬迪等),超豪车用户活动（劳斯莱斯,阿斯顿马丁,保时捷、法拉利、迈巴 ...

"就是你的高频刚需是不是到位了？包括整个车气质，设计的气质，不管是外观还是内饰到位了，这个 是最核心的。不可能说三代ES8就等同于ET9，成本上都不可能做得到的。"他说。 其中，6座行政豪华版和7座行政豪华版，整车预售价均为41.68万元，电池租用方式购车为30.88万元 起；6座行政签名版整车预售价为45.68万元，电池租用方式购车为34.88万元，新车将于2025年9月下旬 正式上市并开启交付。 责任编辑：李思阳 专题：蔚来公司李斌、秦力洪媒体会 昨日晚间，全新第三代蔚来ES8正式开启预售，共推出3款车型，6座行政豪华版，6座行政签名版和7座 行政豪华版。 8月22日，蔚来汽车创始人李斌在全新ES8见面会上，李斌表示，也希望这个20万的车上什么都有，但 这是不可能的，30万的车上大家合适就好。 ...

李斌也直言，虽然很纠结，也清楚定价会让一些老用户损伤，但还是要做出对整个公司有利的决定。也 很纠结，但还是实事求是。"所以也是特别感谢了这么多用户，这么多年对我的支持。"他说。 他还谈到，昨天半夜收到一个用户消息，他是第一代ES8用户，两个月前刚刚买的这个第二代ES8，说 昨天看到第三代ES8决定再买一台。 【#李斌回应背刺老车主#：很多老用户说蔚来活下去是最重要的，很让我感动】#李斌称老车主希望蔚 来活下去# 8月22日，蔚来汽车创始人李斌在全新ES8见面会上，谈到新车定价时表示，定价时综合各方 面因素，这个价位也是有毛利的。 他还谈到，特别让他感动的是，很多老用户说不要太过于在乎我们老用户的感受，说蔚来活下去是最重 要的。 李斌表示，把公司做好，是对80万用户的责任，在这过程中可能确实没法做到让每一个用户满意，也没 法照顾到每个用户的利益，只能说做一个对总体来说最合理的一个决定。（新浪科技） ...

Core Viewpoint - Li Bin, the founder of NIO, acknowledged that the 60 billion RMB investment in R&D cannot guarantee high efficiency for every penny spent, as the true value of projects can only be assessed after their completion and market performance [1][2] Group 1: R&D Investment Breakdown - The 60 billion RMB investment is allocated to several key areas: foundational technologies, core components that reflect in products (such as chips, electric drives, battery packs, and seats), and vehicle development including software applications [1] - Li Bin emphasized that the investment not only benefits NIO but also has a significant impact on the entire industry, including talent cultivation [1] Group 2: ROI Management - NIO has implemented ROI (Return on Investment) closed-loop management for every project since the second half of last year, focusing on identifying projects that create real value for users and generate revenue for the company [2] - The company will not reduce R&D return targets or the scope of R&D but aims to improve efficiency to achieve better product development and technological outcomes with less financial input [2]

Core Insights - Dongfeng Fengxing officially launched the Xinghai V9 Yuexiang series, positioning it as a mid-to-large plug-in hybrid MPV with two variants priced at 179,900 and 199,900 yuan, which can be reduced to 149,900 and 169,900 yuan after national subsidies [1][2] Group 1: Product Features - The Xinghai V9 series addresses five user pain points: insufficient range, third-row seating and trunk space issues, lack of comfort in the second and third rows, safety concerns, and quality worries [1] - The vehicle features a Mahle dual-engine hybrid system, offering a pure electric range of 200 km, a fuel consumption of 5.27 L per 100 km when depleted, and a comprehensive range of 1300 km, with super-fast charging from 30% to 80% in just 18 minutes [2] - Dimensions of the vehicle are 5230 mm in length, 1920 mm in width, and 1820 mm in height, with a wheelbase of 3018 mm and a usable space rate of 85.2% [2] - The seats are made from high-rebound foam, providing heating, ventilation, and massage functions, aimed at enhancing comfort [2] - Safety features include L2-level intelligent driving assistance with eight functions and a 360° ultra-clear panoramic image system, along with a "Armor Battery 3.0" that prevents fire spread for 30 minutes under extreme conditions [2] - The vehicle comes with an 8-year or 160,000 km warranty, emphasizing quality assurance [2] Group 2: Market Positioning and Promotion - Dongfeng Fengxing aims to be a pioneer and leader in the MPV market, responding to consumer demands for mature technology, innovative features, and a comfortable experience [1] - The launch event featured Hong Kong actor Wu Zhenyu as a celebrity ambassador, who shared his experiences with luxury MPVs and presented keys to the first batch of owners [2]

Core Insights - NIO's co-founder and president, Qin Lihong, emphasized that the company does not report unaudited sales figures [1] - He expressed confidence in the new ES8 model, stating that the number of orders received since the launch event has exceeded the orders for the previous month's L90 model within the same timeframe [1]

专题：蔚来公司李斌、秦力洪媒体会 8月22日，蔚来汽车创始人李斌在全新ES8见面会上，谈到新车定价时表示，今天能定这个价格，是基 于蔚来在创新技术、研发投入、管理提效，供应链策略，方方面面综合能力的体现。 所以，李斌表示，第三代ES8从出生的时候他就在那个位置，就是四十多万的大三排SUV。 "所以简单来讲，全新ES8在立项的时候，他的使命就是要去修正这样一个错误，回到它应该有的位 置，回到舒服的定价区间，是比较合理的一个区间。"他说。 昨日晚间，全新第三代蔚来ES8正式开启预售，共推出3款车型，6座行政豪华版，6座行政签名版和7座 行政豪华版。 "并不是说今天只是为了市场的竞争去做这个事情。也是因为可以从成本结构上，并不是去低于成本去 做这个事，并不是说牺牲毛利率去做这个事情。"他说。 对于以前是不是成本太高的问题，李斌表示，也无法穿越回去了。 他直言，要做又创新成本又可控的车，这是挑战。如果只是做成本低的车，在中国那么发达成熟供应 链，想做便宜的车还能做出来。但是做一个企业又好，安全性能又高，技术含量又高又能真正领先的智 能电动汽车，确实有挑战，不是一个容易的事情。 对于第二代ES8，李斌直言，确实犯了一些 ...

专题：蔚来公司李斌、秦力洪媒体会 8月22日，蔚来汽车创始人李斌在全新ES8见面会上，谈到新车定价时表示，今天能定这个价格，是基 于蔚来在创新技术、研发投入、管理提效，供应链策略，方方面面综合能力的体现。 "并不是说今天只是为了市场的竞争去做这个事情。也是因为可以从成本结构上，并不是去低于成本去 做这个事，并不是说牺牲毛利率去做这个事情。"他说。 对于以前是不是成本太高的问题，李斌表示，也无法穿越回去了。 他直言，要做又创新成本又可控的车，这是挑战。如果只是做成本低的车，在中国那么发达成熟供应 链，想做便宜的车还能做出来。但是做一个企业又好，安全性能又高，技术含量又高又能真正领先的智 能电动汽车，确实有挑战，不是一个容易的事情。 对于第二代ES8，李斌直言，确实犯了一些错误，在研发初期未能明确成本定义的问题，导致后续研发 中遇到挑战。 所以，李斌表示，第三代ES8从出生的时候他就在那个位置，就是四十多万的大三排SUV。 "所以简单来讲，全新ES8在立项的时候，他的使命就是要去修正这样一个错误，回到它应该有的位 置，回到舒服的定价区间，是比较合理的一个区间。"他说。 昨日晚间，全新第三代蔚来ES8正式开启预售， ...

Core Insights - NIO's founder Li Bin acknowledged that the 60 billion RMB investment in R&D may not be entirely efficient, as the true value of projects can only be assessed post-launch [1] - The R&D budget is allocated primarily to foundational technologies, core components, and specific vehicle models, which includes software applications [1] - The company emphasizes the importance of setting long-term return targets and conducting ROI assessments for each project to ensure value creation [1] R&D Investment Breakdown - The 60 billion RMB investment is divided into several key areas: foundational technologies, core components like chips and batteries, and vehicle model development [1] - Li Bin highlighted that the investment not only benefits NIO but also has a positive impact on the entire industry, including talent cultivation [1] Project Management and ROI - Since the second half of last year, NIO has implemented ROI closed-loop management for all projects to identify those that create real value for users and revenue for the company [1] - The company will not reduce R&D return targets or scope but aims to improve efficiency to achieve better results with less financial input [1]

Core Insights - NIO's founder Li Bin acknowledged that the 60 billion RMB investment in R&D may not be entirely efficient, as the true value of projects can only be assessed post-launch [1] - The R&D budget is allocated to foundational technologies, core components, and specific vehicle models, which includes software applications and advanced driver-assistance systems [1] - The company emphasizes the importance of setting return targets and evaluating return periods based on different types of R&D, advocating for long-term ROI assessments [1] R&D Investment Breakdown - The 60 billion RMB investment is primarily focused on three areas: foundational technologies, core components like chips and batteries, and vehicle model development [1] - Li Bin highlighted that the investment not only benefits NIO but also has a positive impact on the entire industry, including talent cultivation [1] Project Management and ROI - Since the second half of last year, NIO has implemented ROI closed-loop management for every project to identify those that create real value for users and generate profits for the company [1] - The company will not reduce R&D return targets or scope but aims to improve efficiency to achieve better product development outcomes with less financial input [1]