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Genie 3 引发游戏股暴跌,但游戏的真正灵魂 AI 永远得不到
3 6 Ke· 2026-02-04 03:55
上周,Google DeepMind 发布了第三代视觉语言模型 Genie 3。紧接着,全球游戏公司股价应声下跌。 引擎巨头 Unity 暴跌一度超过 24%,顶级制作商 Take-Two、任天堂、CD Projekt Red 等无一幸免。下跌的趋势,也持续到本周。 在我看来这是膝跳反应式的恐慌,暴露了一个认知误区:把视觉细节的生成,等同于完整世界的构建。 不是所有会画图的人都能成为建筑师。游戏开发的世界构建,也是这个道理。 《GTA》《荒野大镖客》《魔兽世界》《塞尔达传说》……问任何一个曾深度沉浸于开放游戏世界的玩家,他们大概都有类似的感受: 真正让游戏世界「活」起来的,从来不是美轮美奂的场景,或者简单的交互性,而是那种见微知著、难以言说的「生命感」。 资本市场剧烈的反应背后,逻辑简单又粗暴: 既然模型能快速生成以假乱真且可交互的 3D 世界,任何人都能做出 AAA 级别的游戏。那些投入上亿美元、耗时十年打磨一款游戏/开发工具 的公司,岂不都完蛋了? 乍一听上去有点道理,但仔细一想,似乎不太对。 Demo 只是 demo Genie 3 的演示视频确实震撼。 给它一段文字、参考图、手绘图之类的,它的确能在令 ...
2025最赚钱IP排行榜出炉,没有哪吒?也没有LABUBU?
3 6 Ke· 2026-02-03 02:37
近日,由"海外数据调查机构Civixplorer"发布的《全球最赚钱媒体特许经营权排行榜》在社媒中广泛传播。榜单统计了全球最赚钱的26个IP,数据涵盖这 些IP截至2025年12月止,在游戏、电影、电视、玩具、卡牌、书籍及商品等方面的一切收入。 榜单显示,"精灵宝可梦"以总收入2880亿美元成为全球最赚钱IP,远超第2名"Hello Kitty"近2000亿美元。"维尼熊""米老鼠""星球大战""马力欧""面包超 人""迪士尼公主系列""漫威"以及"JUMP漫画"进入前十。 而中国IP竟然无一上榜,"哪吒""原神""LABUBU"这些近年被大肆宣传、作为中国文化出海典型的大爆款,在顶级全球IP面前被"秒得渣都不剩"。 事实真的是这样吗?或许吧。 但首先,Civixplorer不是数据调查机构,而是一家无官方认证、主要发布数据可视化图片的自媒体(为方便阅读,下文英文网站页面截图,均已自动翻译 为中文)。 首页 关于 博客 Q ■ 商店 哪吒、LABUBU没上榜?因为2025全球最赚钱IP排行榜是假的? Civixplorer是什么分析公司吗 Civixplorer并非正规分析公司,甚至不具备合法注册的机构主体资 ...
动视被曝正筹备开放世界 RPG 游戏,有望与《GTA》《赛博朋克 2077》一较高下
Xin Lang Cai Jing· 2026-01-29 01:50
IT之家 1 月 29 日消息,当地时间 1 月 28 日,据外媒 Tech4Gamers 报道,动视正在看准市场上缺少《GTA》式开放世界游戏的机会,以及 R 星作品之间留 下的空档,筹备一款全新的开放世界 RPG。 IT之家 1 月 29 日消息,当地时间 1 月 28 日,据外媒 Tech4Gamers 报道,动视正在看准市场上缺少《GTA》式开放世界游戏的机会,以及 R 星作品之间留 下的空档,筹备一款全新的开放世界 RPG。 这款作品由 Elsewhere Studio 负责开发,定位为第三人称 RPG,并加入奇幻元素,目标直指《GTA》和《赛博朋克 2077》这样的重量级对手。 爆料者 extas1s 透露,玩家将能用魔法、武器和近战与怪物战斗,同时游戏还强调跑酷与流畅移动,而这正是 许多玩家一直希望《GTA》系列能进一步强化的体验。 报道还提到,游戏会加入载具与真实破坏效果,并采用数值驱动的成长系统,同时可能包含多人模式,方向 预计类似《GTA Online》。 该项目最早源于 Elsewhere Studio 的招聘信息。Elsewhere Studio 是动视在 2024 年新成立的工作室, ...
Intel: Buy Into The Pullback (NASDAQ: INTC)
Seeking Alpha· 2026-01-23 15:00
Intel Corporation ( INTC ) has been one of the most polarizing companies available on the market, as I’ve rarely seen a firm benefiting from such tailwinds in such a short time, as highlighted by theAs a detail-oriented investor with a strong foundation in finance and business writing, I focus on analyzing undervalued and disliked companies or industries that have strong fundamentals and good cash flows. I have a particular interest in sectors such as Oil&Gas and consumer goods. Basically, anything that has ...
Italian Competition Authority Investigates Activision Blizzard's Promotions and Parental Controls
PYMNTS.com· 2026-01-16 21:15
The Italian Competition Authority (AGCM) launched two investigations into the Microsoft-owned gaming company Activision Blizzard, alleging that it engaged in “misleading and aggressive practices.”By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions .Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — ...
Italy investigates Activision Blizzard for pushing in-game purchases
TechCrunch· 2026-01-16 15:02
Core Viewpoint - Italy has initiated two investigations into Microsoft's Activision Blizzard, accusing the company of "misleading and aggressive" sales practices related to its mobile games Diablo Immortal and Call of Duty Mobile [1][2]. Group 1: Investigations and Allegations - The Autorita Garante della Concorrenza E Del Mercato (AGCM) is investigating the use of design elements in the games that may lead users, especially children, to engage in prolonged play and make in-game purchases [2][6]. - The AGCM's statement indicates that these practices could mislead players regarding the actual value of virtual currency and encourage excessive spending, sometimes beyond what is necessary for game progression [3][4]. Group 2: Game Features and Monetization - Diablo Immortal and Call of Duty Mobile are marketed as free-to-play but include in-game purchases, which is a common monetization strategy for such games [4]. - In-game purchases in Diablo Immortal can reach up to $200, allowing players to buy cosmetics and currency to enhance their gaming experience [4][5]. Group 3: Parental Controls and Privacy Concerns - The AGCM is also examining the parental control features of the games, noting that default settings permit minors to make in-game purchases and play for extended periods without restrictions [6]. - Privacy issues have been raised, as the games seem to encourage users to select all consent options during sign-up, prompting an investigation into the company's data consent processes [6][7].
意大利对微软启动调查,指控其游戏存在“误导性与强制性”销售行为
Xin Lang Cai Jing· 2026-01-16 11:54
Core Viewpoint - The Italian Competition Authority has initiated two investigations into Microsoft's Activision Blizzard games, "Diablo Immortal" and "Call of Duty," for alleged misleading and coercive sales practices [1] Group 1: Investigations and Allegations - The investigations focus on the claim that these games, while advertised as "free-to-play," contain in-game purchases that may mislead consumers [1] - The authority suggests that the company's practices could violate consumer protection laws, particularly regarding the duty of care in an industry sensitive to gaming addiction risks [1] Group 2: User Interface and Consumer Behavior - The investigations will examine potentially deceptive user interface designs that may encourage consumers to increase gameplay frequency, extend playtime, and accept promoted paid features [1]
意大利对微软启动调查
Ge Long Hui A P P· 2026-01-16 11:54
格隆汇1月16日|意大利竞争管理局发表声明称,已就微软动视暴雪旗下《暗黑破坏神:不朽》与《使 命召唤》两款游戏的销售行为启动两项调查,指控其存在"误导性与强制性"销售行为。 ...
Microsoft's Activision Blizzard Probed by Italian Regulator Over In-Game Purchases
WSJ· 2026-01-16 11:48
Core Viewpoint - The U.S. gaming publisher is under scrutiny for potentially violating consumer protection laws through practices that encourage excessive gaming [1] Group 1 - The regulator has indicated that the gaming publisher's practices may be misleading to consumers [1] - There are concerns that these practices could lead to negative impacts on gamers' well-being [1] - The investigation highlights the increasing regulatory focus on the gaming industry regarding consumer protection [1]
Italy probes Microsoft's unit over sale practices for 'Call of Duty' and 'Diablo' video games
Reuters· 2026-01-16 07:20
Core Viewpoint - Italy's competition authority has initiated two investigations into Microsoft's Activision Blizzard unit for allegedly engaging in "misleading and aggressive" sales practices related to the video game "Diablo" [1] Group 1 - The investigations focus on the sales practices of the Activision Blizzard unit, which are claimed to be misleading and aggressive [1] - The specific video game under scrutiny is "Diablo," indicating a targeted approach by the competition authority [1]