Financial Performance - Total net revenues for Q2 2024 were RMB291.4 billion (US40.1billion),a1.2 1.4 billion), up 27.0% from RMB 8.3 billion in Q2 2023, with a non-GAAP operating income of RMB 11.6 billion (US1.6billion)[61][69]−ThecompanyreportedanetincomeofRMB20,959millionforthesixmonthsendedJune30,2024,up59.512.2 billion) for Q2 2024[7] - Total net revenues for the six months ended June 30, 2024, reached RMB 551,446 million, an increase of 3.8% from RMB 530,887 million for the same period in 2023[18] - Total revenues increased by 1.2% year-on-year, driven by robust growth in the general merchandise category, particularly supermarkets[46] Cash Flow and Liquidity - Free cash flow increased to RMB55.6 billion (US7.7billion)forthetwelvemonthsendedJune30,2024,comparedtoRMB33.5billionforthesameperiodin2023[5]−OperatingcashflowforthetwelvemonthsendedJune30,2024,wasRMB74.0billion(US 10.2 billion), a 40.9% increase from RMB 52.5 billion in the previous year[61] - Net cash provided by operating activities for the six months ended June 30, 2024, was RMB 39.42 billion, up from RMB 24.90 billion for the same period in 2023, reflecting a growth of 58.5%[86] Expenses - Marketing expenses increased by 7.3% to RMB11.9 billion (US1.6billion)forQ22024,comparedtoRMB11.1billionforQ22023,representing4.1 2.4 billion), a 3.2% increase from RMB 16.7 billion in Q2 2023, representing 5.9% of net revenues[68] Shareholder Equity - Shareholders' equity decreased to RMB287.3 billion (US39.5billion)asofJune30,2024,fromRMB295.8billion[17]−Thecompanyrepurchasedatotalof136.8millionClassAordinarysharesforatotalofUS2.1 billion during the three months ended June 30, 2024[46] - The company repurchased approximately 4.5% of its ordinary shares outstanding for the three months ended June 30, 2024, and 7.1% for the six months ended June 30, 2024[63][64] Assets and Liabilities - Total liabilities rose to RMB363.7 billion (US50.0billion)asofJune30,2024,upfromRMB332.6billionasofDecember31,2023[17]−TotalassetsrosefromRMB628.96billionasofDecember31,2023,toRMB651.64billionasofJune30,2024,markinga3.61.9 billion) for Q2 2024, with a margin of 4.6%, up from 3.6% in Q2 2023[2] - The company's non-GAAP operating margin improved to 4.0% for the three months ended June 30, 2024, compared to 3.0% for the same period in 2023[25] - Non-GAAP net margin attributable to the Company's ordinary shareholders was 5.0% for Q2 2024, up from 3.0% for Q2 2023[97] Strategic Initiatives - JD.com entered into strategic partnerships with brands like Xiaomi, Lenovo, and OPPO to enhance cooperation in smart devices and AI technology[48] - JD Health debuted new and specialty drugs online, including the first domestic order of Leqembi® for Alzheimer's treatment[48] Future Outlook - The company plans to discuss its financial results for the three and six months ended June 30, 2024, in a conference call on August 15, 2024[9] - The company remains focused on enhancing user experience and price competitiveness to ensure sustainable growth in the future[62]