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赤子城科技(09911) - 2019 - 年度财报
09911NEWBORNTOWN(09911)2020-04-28 08:33

Financial Performance - Total revenue for the year reached RMB 389.7 million, a year-on-year increase of 40.8%[4] - Adjusted net profit for the year was RMB 109.4 million, a year-on-year increase of 82.3%[4] - Total revenue increased to RMB 389.7 million in 2019, up 40.8% year-over-year from RMB 276.7 million in 2018[12] - Gross profit and gross margin reached RMB 261.5 million and 67.1% in 2019, up 84.9% and 31.3% year-over-year respectively[12] - Net profit rose to RMB 68.4 million in 2019, a 14.5% increase from RMB 59.7 million in 2018[12] - Revenue from the company's own app traffic monetization business surged 162.2% to RMB 243.7 million in 2019, up from RMB 92.9 million in 2018[24] - Revenue from the mobile advertising platform and related businesses decreased by 20.5% to RMB 146.0 million in 2019, down from RMB 183.8 million in 2018[25] - Revenue from the programmatic advertising platform and related businesses decreased by 15.6% to RMB 145.9 million in 2019[23] - Revenue from media buying business plummeted by 98.7% to RMB 146,000 in 2019[23] - Revenue from in-app purchases surged 379.1% to RMB 11.6 million in 2019[23] - Revenue from Asia (excluding Mainland China) increased by 31.2% to RMB 248.5 million in 2019[25] - Revenue from Mainland China surged 114.6% to RMB 50.5 million in 2019[25] - Revenue from North America increased by 72.2% to RMB 48.6 million in 2019[25] - Gross profit increased by 84.9% to RMB 261.5 million in 2019, with a gross margin of 67.1%[32] - Gross profit increased by 84.9% to RMB 261.5 million in 2019, compared to RMB 141.4 million in 2018, with gross margin rising from 51.1% to 67.1%[34] - Gross margin of the company's own app traffic monetization business increased from 92.2% in 2018 to 94.6% in 2019, driven by app optimization and successful app launches[34] - Sales and marketing expenses increased by 74.8% to RMB 120.5 million in 2019, primarily due to increased advertising costs for app promotion in domestic and overseas markets[35] - General and administrative expenses surged by 545.9% to RMB 96.8 million in 2019, mainly due to IPO-related expenses, share-based compensation, and increased employee benefits[36] - Operating profit decreased by 27.5% to RMB 49.9 million in 2019, impacted by higher sales and marketing expenses, IPO-related costs, and reduced gains from financial assets[37] - Net profit for the year increased by 14.5% to RMB 68.4 million in 2019, up from RMB 59.7 million in 2018[41] - Adjusted net profit grew by 82.3% to RMB 109.4 million in 2019, after adjusting for share-based compensation, IPO expenses, and other non-recurring items[45] - Total assets increased to RMB 777.6 million in 2019, up from RMB 614.2 million in 2018, while total liabilities rose to RMB 143.0 million from RMB 105.9 million[47] - Cash and cash equivalents stood at RMB 182.8 million as of December 31, 2019, compared to RMB 80.5 million in 2018[48] - Operating cash flow surged to RMB 154.5 million in 2019, driven by repayments from media procurement business clients[48] - The fair value of financial assets measured at fair value through profit or loss decreased to RMB 132.7 million as of December 31, 2019, compared to RMB 198.0 million as of December 31, 2018, primarily due to the sale and maturity of investments[50] - The company's capital expenditure decreased from RMB 0.6 million in 2018 to RMB 0.2 million in 2019, mainly due to reduced purchases of computers and other electronic equipment[53] - The company invested an additional RMB 100.0 million in Beijing Mico World Technology Co., Ltd. in March 2019, increasing its stake to approximately 16.77%, with the fair value of the investment reaching RMB 184.0 million as of December 31, 2019, accounting for 23.7% of the company's total assets[54] - The company plans to make strategic investments or acquisitions to create synergies within its own business, focusing on companies with competitive advantages in technology, data, and other fields[57] - The company's distributable reserves amounted to approximately RMB 2,051.9 million as of December 31, 2019[89] - The company had no short-term or long-term bank borrowings as of December 31, 2019[90] - The company raised a net amount of HKD 166.9 million from its IPO, with no funds utilized as of December 31, 2019[84] - The top five customers accounted for approximately 50.79% of the company's total revenue, with the largest customer contributing 19.21%[85] - The top five suppliers accounted for approximately 35.15% of the company's total procurement, with the largest supplier contributing 11.66%[85] - The company did not recommend the distribution of a final dividend for the year ended December 31, 2019[79] - The company's dividend policy is subject to various factors, including actual and expected operating performance, cash flow, financial condition, business strategy, working capital needs, expansion plans, and legal and regulatory constraints[194] Business Operations and Strategy - The company's games topped the download charts in 14 countries, with the archery game "Archery Go" leading in audio-video social features[4] - The company entered the top 20 download charts for social products in India[5] - ARPU (Average Revenue Per User) for proprietary products increased by 110.3% year-on-year[5] - Revenue from value-added services reached RMB 11.6 million, a year-on-year increase of 379.1%[5] - Solo X product matrix user base grew to 967 million in 2019, up from 670 million in 2018, with game product users and daily active users increasing by 275.6% and 198.5% respectively[14] - Solo Math programmatic advertising platform reached 281 million mobile devices daily and served 200,000 global advertisers in 2019[15] - Programmatic advertising revenue accounted for 99.9% of total advertising platform revenue in 2019, up from 94.1% in the previous year[15] - The company's monetization efficiency improved by 110.25% year-over-year, driven by the expansion of its content-based products[14] - Solo Aware AI engine continued to advance, leveraging data from Solo X products and Solo Math platform to enhance user behavior analysis and personalized experiences[16] - The company plans to focus on "Traffic + Games" and "Traffic + Social" strategies to expand its global traffic ecosystem and improve monetization efficiency[20] - AI technology will be further developed to personalize content and improve internal operational efficiency, while the Solo Cells middleware architecture will be upgraded to enhance data management and reduce development costs[21] - The company has 177 full-time employees as of December 31, 2019, with 80 employees (45% of the total workforce) engaged in research and development activities[62] - The company faces risks related to rapid industry competition, potential inability to maintain R&D innovation, and challenges in competing with existing and future competitors[60] - The company's mobile applications have a relatively short lifecycle of 12 to 18 months, and failure to continuously develop and launch new popular applications could adversely affect its business[60] - The company is exposed to foreign exchange risk due to its international operations, with primary currencies for receipts and payments being RMB, USD, and HKD[59] - The company did not hedge any foreign exchange fluctuations during the year ended December 31, 2019[59] - The company did not have any significant contingent liabilities as of December 31, 2019[58] - The company has registered 4 trademarks in Hong Kong and operates its own app traffic monetization business there[142] - The company has monetized several Google Play and Apple App Store apps through mobile advertising and received payments from advertising agents[142] - The company uses contractual arrangements to control consolidated affiliated entities in China due to foreign ownership restrictions, allowing it to receive economic benefits and maintain control[143] - The company faces risks related to contractual arrangements, including potential penalties if the arrangements are deemed non-compliant with Chinese laws or regulations[146] - The company has implemented measures to ensure effective operation and compliance with contractual arrangements, including annual reviews by the board of directors[148] - The Hong Kong Stock Exchange has granted exemptions to the company regarding certain disclosure and approval requirements related to its contractual arrangements[149] - Independent non-executive directors have reviewed and confirmed that transactions under the contractual arrangements for the year ended December 31, 2019, were fair and reasonable[150] - The company plans to allocate HKD 68.6 million for the development, expansion, and upgrade of its Solo X product matrix[84] - HKD 57.7 million is allocated for upgrading the Solo Math programmatic advertising platform and enhancing the Solo Aware AI engine's big data and AI capabilities[84] - HKD 28.4 million is allocated for enhancing local service capabilities and establishing a global information distribution network[84] - HKD 6.5 million is allocated for operational capital and other general corporate purposes[84] - The company has established a risk management system with defined roles, responsibilities, policies, and processes, and conducts regular risk identification, analysis, assessment, response, monitoring, and reporting[192] - The Board reviewed the effectiveness of the company's internal control and risk management systems for the year ended December 31, 2019, and found them to be adequate and effective, particularly for financial reporting and compliance with listing rules[193] Corporate Governance and Shareholder Information - The company successfully listed on the Hong Kong Stock Exchange on December 31, 2019, with over a thousand times oversubscription during the IPO[10] - The company's global offering included 68,000,000 shares for the Hong Kong public offering and 88,400,000 shares for the international offering (including an over-allotment of 20,400,000 shares)[75] - The company is a rapidly growing mobile application developer and mobile advertising platform service provider supported by AI technology[76] - The company's financial performance for the year ended December 31, 2019, is detailed in the annual report on pages 9 to 18[77] - The company's four-year financial summary and financial highlights are presented on page 5 of the annual report[78] - The company's business review for the year ended December 31, 2019, includes major risks, uncertainties, and future developments, as detailed in the "Chairman's Report" and "Management Discussion and Analysis" sections[80] - The company has complied with all significant laws and regulations that have a material impact on its operations as of December 31, 2019[82] - The company's environmental, social, and governance (ESG) report for the year ended December 31, 2019, is available on the Hong Kong Stock Exchange and the company's website[83] - The company has implemented environmental protection measures and encourages employees to focus on energy conservation and minimize unnecessary waste[83] - The company's annual revenue and operating profit analysis by major business segments are included in the "Management Discussion and Analysis" section on pages 9 to 18 of the annual report[76] - The company's Chairman and CEO roles are held by the same individual, Liu Chunhe, who has extensive experience in mobile app development and advertising platform services[162] - The company has established three board committees: Audit Committee, Remuneration Committee, and Nomination Committee to oversee specific areas[163] - The company has arranged appropriate insurance coverage for legal liabilities arising from lawsuits against directors and reviews this coverage annually[164] - The board of directors consists of 3 executive directors and 3 independent non-executive directors, ensuring compliance with listing rules regarding the composition and independence of the board[165] - The company organized a training course for all directors during the relevant period, covering topics such as directors' duties, risk management, and internal controls[168] - The board of directors holds regular meetings at least four times a year, with agendas and supporting documents distributed at least three days in advance[170] - The board retains decision-making authority over all significant matters, including policy approval, overall strategy, budget, internal control, and risk management systems[172] - The audit committee, composed of three independent non-executive directors, is responsible for recommending the appointment, reappointment, and removal of external auditors, as well as reviewing their independence and audit procedures[175] - The company's audit committee reviewed the annual performance for the year ended December 31, 2019, with all members attending the meeting on March 30, 2020[178] - The audit committee ensures timely responses to matters raised by external auditors in their letters to management[178] - The nomination committee evaluates candidates for directors based on criteria including character, integrity, qualifications, and diversity[181] - The company has adopted a board diversity policy to maintain an appropriate balance of perspectives related to business development[182] - The nomination committee reviews and assesses the composition of the board and makes recommendations for board member appointments[182] - The audit committee monitors the integrity of financial statements, annual reports, and accounts, reviewing significant judgments in financial reporting[176] - The audit committee holds at least two meetings annually with the company's auditors to discuss financial reporting and accounting policies[176] - The nomination committee is responsible for identifying and evaluating candidates for directors, managers, and senior management positions[179] - The audit committee reviews the company's financial controls, risk management, and internal control systems[176] - The nomination committee considers the diversity of the board in terms of gender, age, cultural and educational background, and professional qualifications[182] - The company's stock was listed on the Hong Kong Stock Exchange on December 31, 2019, and no meetings were held by the Remuneration Committee during the year ended December 31, 2019[185] - The company's remuneration policy is based on individual employee strengths, qualifications, and competencies, with the Remuneration Committee regularly reviewing and recommending director remuneration[186] - The annual salary range for senior management (including executive directors) for the year ended December 31, 2019, was as follows: 1 person in the 0-500,000 HKD range, 3 in the 500,001-1,000,000 HKD range, and 1 in the 1,000,001-1,500,000 HKD range[187] - External auditor PwC was appointed as the company's external auditor, with audit fees of RMB 1.3 million and non-audit fees of RMB 100,000 for the year ended December 31, 2019[195] - Co-company secretaries Song Pengliang and Ouyang Weiji were appointed on May 27, 2019, and each completed at least 15 hours of relevant professional training during the year[196] - The company emphasizes effective communication with shareholders and timely disclosure of information to support informed investment decisions[198] - Shareholders' rights are protected through independent resolutions for each substantive matter at general meetings, with voting results promptly published on the company and HKEX websites[199] - Shareholders can direct inquiries to the Board of Directors at the company's headquarters in Beijing, China[200] Shareholding and Equity Structure - Liu Chunhe holds 233,806,646 shares, representing 23.38% of the company's total shares[103] - Li Ping holds 73,121,774 shares, representing 7.31% of the company's total shares[103] - Wang Kui holds 22,864,176 shares, representing 2.29% of the company's total shares[103] - Phoenix Auspicious FinTech Investment L.P. holds 89,210,948 shares, representing 8.92% of the company's total shares[107] - Du Li holds 156,896,990 shares, representing 15.69% of the company's total shares[107] - Haitong Kaiyuan holds 73,543,316 shares, representing 7.35% of the company's total shares[107] - Haitong Securities holds 139,865,832 shares, representing 13.98% of the company's total shares[107] - Ningbo Meihua Shunshi Angel Investment Partnership holds 54,133,938 shares, representing 5.41% of the company's total shares[107] - Wu Shichun holds 54,133,938 shares, representing 5.41% of the company's total shares[107] - The total issued shares of the company are 1,000,000,000[104] - The company has adopted an Employee Restricted Share Unit Plan, which allows for the issuance of up to 32,540,356 shares, representing approximately 3.25% of the company's issued share capital[119] - The Management Restricted Share Unit Plan permits the issuance of up to 27,795,210 shares, equivalent to about 2.78% of the company's issued share capital[124] - Both the Employee and Management Restricted Share Unit Plans are valid for a period of 10 years from their adoption dates[118][123] - No restricted share units have been issued under either plan as of the annual report date[119][124] - The company has no stock-linked agreements that would require the issuance of shares as of December 31, 2019[125] - The company did not purchase, sell, or redeem any of its listed securities during the relevant period[126] - The company has no share option plans in place during the reporting period[124] - The company's consolidated financial statements include the operating results, assets, liabilities, and cash flows of consolidated affiliated entities through contractual arrangements[128] - Service fees under the contractual arrangements are set at 100% of the operating income of the consolidated affiliated entities[129] - The company's controlling shareholders, Liu Chunhe and Li Ping, have complied with non-compete agreements during the 2019 fiscal year[114] - Contractual arrangements generated revenue of approximately RMB 389.7 million and net profit of RMB 68.4 million