BRC (BRCC) - 2023 Q4 - Annual Results

Financial Highlights "Black Rifle continues to build momentum as a brand, as an efficient, well-run company, and most importantly, in its ability to impact the veteran and first responder community. We are one of the fastest growing brands in the coffee category, with bagged coffee growing at 18x the category and RTD coffee 4x the category," said BRCC Chief Executive Officer Chris Mondzelewski. "Our brand awareness is now 29%, a 400bps increase since this past summer (Q3 2023), and we continue to have the # ...