Financial Performance - Revenue for the six months ended June 30, 2024, was HK379,577,000,adecreaseof2.3388,470,000 in the same period of 2023[4] - Gross profit increased to HK109,402,000,up3.1105,755,000 year-on-year[4] - Loss before tax for the period was HK46,816,000,comparedtoalossofHK42,084,000 in the previous year, representing an increase in loss of 11.5%[4] - Loss for the period attributable to ordinary equity holders was HK46,804,000,comparedtoHK42,675,000 in 2023, reflecting a year-on-year increase of 9.9%[4] - Basic loss per share was HK5.32,comparedtoHK4.85 in the same period last year, indicating a deterioration in performance[4] - Total comprehensive loss for the period attributable to the owners of the company was HK50,410,000,comparedtoHK39,747,000 in 2023, marking an increase of 26.8%[5] - Other comprehensive loss for the period was HK3,606,000,comparedtoagainofHK2,928,000 in the previous year, indicating a significant decline[5] - The company reported a decrease in other income and gains, netting HK15,410,000comparedtoHK29,256,000 in the prior year, a drop of 47.3%[4] Expenses and Liabilities - Distribution expenses were HK62,209,000,slightlydownfromHK62,855,000 in 2023, showing a decrease of 1.0%[4] - Administrative expenses decreased to HK105,506,000fromHK106,340,000, reflecting a reduction of 0.8% year-on-year[4] - Total non-current assets decreased to HK1,204,775,000asofJune30,2024,fromHK1,236,046,000 as of December 31, 2023, representing a decline of approximately 2.5%[6] - Current assets totaled HK741,626,000asofJune30,2024,downfromHK775,163,000 at the end of 2023, indicating a decrease of about 4.3%[6] - Net current assets were HK585,777,000asofJune30,2024,comparedtoHK611,743,000 at the end of 2023, reflecting a reduction of approximately 4.3%[6] - Total equity attributable to owners of the Company was HK1,650,458,000asofJune30,2024,downfromHK1,700,868,000 at the end of 2023, a decrease of about 2.9%[6] - The Company reported a total comprehensive loss of HK50,410,000forthesixmonthsendedJune30,2024,primarilyduetoalossofHK46,804,000 in retained profits[7] - The reserves in the consolidated statement of financial position amounted to HK1,474,349,000asofJune30,2024,downfromHK1,511,930,000 a year earlier, indicating a decrease of approximately 2.5%[8] - The Company’s total current liabilities decreased to HK155,849,000asofJune30,2024,fromHK163,420,000 at the end of 2023, a reduction of about 4.6%[6] - Non-current liabilities decreased to HK140,094,000asofJune30,2024,fromHK146,921,000 at the end of 2023, indicating a decline of approximately 4.6%[6] Cash Flow and Investments - Net cash flows generated from operating activities for the six months ended June 30, 2024, were HK10,522,000,comparedtoanetcashoutflowofHK1,904,000 in the same period of 2023[11] - Cash and cash equivalents increased to HK529,432,000asofJune30,2024,fromHK524,258,000 at the end of 2023, showing a slight increase of about 1.2%[6] - Net cash flows used in investing activities were HK97,267,000forthesixmonthsendedJune30,2024,comparedtoHK107,545,000 in 2023, indicating a reduction of 9.3%[11] - The company reported a net decrease in cash and cash equivalents of HK93,954,000fortheperiod,comparedtoadecreaseofHK117,440,000 in the previous year[11] Market and Economic Environment - Hong Kong's GDP grew by 3.3% year-on-year in Q2 2024, surpassing the 2.8% growth recorded in Q1 2024[45] - Private consumption expenditure fell by 1.6% in Q2 2024, marking the first decline since Q3 2022, after a 1.2% increase in Q1 2024[45] - The overall market sentiment in Hong Kong remains cautious due to ongoing global economic uncertainties and inflationary pressures[45] Advertising and Media Performance - Total advertising expenditure in Hong Kong for the first half of 2024 reached HK14.3billion,remainingstablecomparedtolastyear[48]−Digitalmediaaccountedfor56.41.010 to HK$1.160[91][92] - During the reporting period, 500,000 share options lapsed, reducing the total from 15,650,000 to 15,150,000[95] - The company has not purchased, sold, or redeemed any of its listed securities during the reporting period[99]