Revenue Performance - Revenues decreased by 8.6million,orapproximately39.421.8 million for the three months ended September 30, 2023, to 13.2millionforthethreemonthsendedSeptember30,2024[132].−Revenuesdecreasedby7.2 million, or approximately 11.5%, from 62.2millionfortheninemonthsendedSeptember30,2023to55.1 million for the nine months ended September 30, 2024[133]. - The decrease in revenues was attributed to a 1.1milliondecreaseinServicesrevenue,a7.1 million decrease in Wellness revenue, and a 0.4 million decrease in Pet Food & Treats revenue[132]. - Services revenue decreased by 1.8 million and Wellness revenue decreased by 5.6million,attributedtoa426.262 million, compared to a net loss of 2.196millionforthesameperiodin2023,representinganincreaseof185.2(1.943) million, compared to a positive 1.007millionforthesameperiodin2023[127].−Thecompanyexpectsoperatinglossestocontinueintheforeseeablefutureasitcontinuestoinvestingrowingitsbusiness[150].ExpensesandCostManagement−TotalcostsandexpensesforthethreemonthsendedSeptember30,2024,were17.620 million, a decrease of 20.8% from 22.260millioninthesameperiodin2023[131].−Salesandmarketingexpensesdecreasedby3.893 million, or 30.5%, from 12.755millionforthethreemonthsendedSeptember30,2023,to8.862 million for the same period in 2024[131]. - General and administrative expenses decreased by 2.2million,orapproximately15.214.5 million for the nine months ended September 30, 2023 to 12.3millionfortheninemonthsendedSeptember30,2024[142].−Interestexpense,netdecreasedby0.3 million, or approximately 17.3%, from 1.7millionforthethreemonthsendedSeptember30,2023to1.4 million for the three months ended September 30, 2024[145]. Cash Flow and Financing - The company reported a net cash used in operating activities of (3.253)millionforthethreemonthsendedSeptember30,2024,comparedto(2.297) million for the same period in 2023, an increase of 41.6%[123]. - Net cash used in operating activities for the nine months ended September 30, 2024 was 5.3million,anincreaseof0.7 million from 4.6millionfortheninemonthsendedSeptember30,2023[157].−NetcashusedininvestingactivitiesfortheninemonthsendedSeptember30,2024was1.4 million, a decrease of 9.3millionfrom10.7 million for the nine months ended September 30, 2023[158]. - As of September 30, 2024, the amount outstanding under debt obligations was 20.7million,with20.3 million related to the Financing Agreement[152]. - The Company entered into a financing agreement with Blue Torch for a senior secured term loan of approximately 32.2million[162].−TheFinancingAgreementissecuredbyafirstprioritysecurityinterestinsubstantiallyallassetsoftheCompanyanditssubsidiaries[162].−TheCompanyreceivedapproximately5.1 million from the Paycheck Protection Program, with 3.5millionsubsequentlyforgiven[160].−AsofSeptember30,2024,theoutstandingamountunderthePPPLoanwas0.4 million[160]. Accounting and Reporting - The Company is classified as an "emerging growth company" under the JOBS Act, allowing it to delay adopting new accounting standards[167]. - The Company has not made material changes to its critical accounting policies since the 2023 10-K[166]. - Actual results may differ from estimates and assumptions used in financial reporting, impacting asset values and revenue recognition[165]. - The Company has elected to use an extended transition period for new accounting standards until it is no longer classified as an emerging growth company[167]. - As a smaller reporting company, the Company is not required to provide certain market risk disclosures[169]. Strategic Initiatives - The company expanded its market presence by acquiring Dog Food Advisor and maxbone in 2023, enhancing its offerings in the Pet Food & Treats and Pet Supplies markets[113]. - The company aims to be the go-to platform for modern U.S. pet households, offering a range of services and products through its various platforms[112].