Financial Performance - For Q3 2024, Weibo reported net revenue of 464.5million,a5442.2 million[10]. - Advertising and marketing revenue reached 398.6million,up2389.3 million in the same quarter last year[10]. - Value-added services revenue grew by 25% year-over-year to 65.9million,drivenbyupgradesinmembershipservices[10].−OperatingprofitforQ32024was141.3 million, maintaining an operating margin of 30%[4]. - Net profit attributable to Weibo shareholders was 130.6million,withdilutedearningspershareof0.50, compared to 77.5millionand0.32 in the same quarter last year[5]. - Non-GAAP operating profit was 164.5million,withanon−GAAPoperatingmarginof3523.6 million in Q3 2024, compared to a non-operating loss of 28.4millioninthesameperiodlastyear[11].−TotalcostsandexpensesforQ32024were323.2 million, a 5% increase from 308.2millioninthepreviousyear[10].−TotalnetrevenueforthethreemonthsendedSeptember30,2023,was442.151 million, a slight increase from 437.873millioninthepreviousquarter[22].−Advertisingandmarketingrevenueforthesameperiodwas389.301 million, compared to 375.277millioninthepreviousquarter,reflectingagrowthofapproximately377.489 million, down from 111.931millioninthepreviousquarter,indicatingadecreaseofabout31133.986 million, compared to 135.385millioninthepreviousquarter,showingamarginaldecline[22].−ThetotalcostandexpensesforthethreemonthsendedSeptember30,2023,amountedto308.165 million, an increase from 302.488millioninthepreviousquarter[22].−Thecompanyreportedadecreaseinvalue−addedservicesrevenueto52.850 million for the three months ended September 30, 2023, down from 62.596millioninthepreviousquarter[22].UserEngagement−Monthlyactiveusersreached587millioninSeptember2024,whiledailyactiveusersaveraged257million[6][7].−Thecompanyanticipatescontinuedfocusonenhancingitsadvertisingandmarketingsolutionstoimproveuserengagementandrevenuegeneration[20].−Weiboisactivelyworkingonrefiningitssocialinterestgraphrecommendationenginetobettertargetaudiencesbasedondemographicsandinterests[18].−Thecompanyfacesrisksrelatedtouserengagementandcompetitionintheadvertisingmarket,whichmayimpactfuturefinancialperformance[20].CashandInvestments−Totalcash,cashequivalents,andshort−terminvestmentsamountedto2.2 billion as of September 30, 2024[12]. - Cash and cash equivalents decreased from 2,584,635thousandattheendof2023to1,203,977 thousand by September 30, 2024[26]. - Total assets decreased from 7,280,358thousandattheendof2023to6,625,116 thousand by September 30, 2024[29]. - The total liabilities decreased from 3,762,742thousandattheendof2023to2,947,175 thousand by September 30, 2024[29]. - Long-term investments increased from 1,320,386thousandattheendof2023to1,445,467 thousand by September 30, 2024[26]. - The company’s total equity attributable to Weibo shareholders increased from 3,398,735thousandattheendof2023to3,583,469 thousand by September 30, 2024[29]. Future Outlook - The company expects future revenue growth driven by increased advertising and value-added services[38]. - The revenue from value-added services is projected to reach $185,007 thousand for the nine months ending September 30, 2024, indicating a positive growth trend[38]. - The company is focusing on expanding its advertising client base beyond Alibaba to enhance revenue streams[38]. - New product and technology developments are expected to support market expansion and improve service offerings in the upcoming quarters[38].