Financial Performance - Total revenue for Q3 2024 was RMB 33.6 billion (USD 4.78 billion), a decrease of 3% year-over-year[18] - Baidu Core revenue was RMB 26.5 billion (USD 3.78 billion), remaining flat compared to the previous year; online marketing revenue was RMB 18.8 billion (USD 2.68 billion), down 4% year-over-year[18] - iQIYI's revenue was RMB 7.2 billion (1.03billion),ayear−over−yeardecreaseof10844 million), with a core operating profit of RMB 5.7 billion (811million)andacoreoperatingprofitmarginof211.09 billion), with a diluted earnings per American Depositary Share of RMB 21.60 (3.08)[20]−AdjustedEBITDAwasRMB8.7billion(1.24 billion) with an adjusted EBITDA margin of 26%[20] - Operating profit for the same quarter was RMB 6,274 million, representing a margin of approximately 18.2%[34] - The net profit attributable to Baidu for the same period was RMB 6,956 million, reflecting an 18% decline year-over-year and a 22% increase quarter-over-quarter[44] Cash Flow and Assets - As of September 30, 2024, cash, cash equivalents, restricted cash, and short-term investments totaled RMB 144.5 billion (20.59billion)[22]−FreecashflowwasRMB2.6billion(376 million), excluding iQIYI, free cash flow was RMB 2.4 billion (342million)[22]−CashandcashequivalentsincreasedtoRMB28,682millionasofSeptember30,2024,upfromRMB25,231millionattheendof2023[38]−TotalassetsreachedRMB417,316millionasofSeptember30,2024,anincreasefromRMB406,759millionattheendof2023[38]ResearchandDevelopment−ResearchanddevelopmentexpensesamountedtoRMB6,101million,whichisa3.6839 million) with a non-GAAP net profit margin of 21%[20] - Basic earnings per American Depositary Share (ADS) for the quarter was RMB 18.45, compared to RMB 15.11 in the previous quarter, reflecting a growth of 22.5%[36]