HOLIKE(603898)2025-01-17 10:40Financial Performance Forecast - The company expects a net profit attributable to shareholders for 2024 to be between 68 million and 90 million yuan, representing a year-on-year decrease of 58.57% to 68.70%[3]. - The projected net profit attributable to shareholders after deducting non-recurring gains and losses for 2024 is estimated to be between 37 million and 52 million yuan, reflecting a year-on-year decline of 67.13% to 76.61%[4]. - In the previous year, the total profit was 226.62 million yuan, with a net profit attributable to shareholders of 217.24 million yuan[5]. - The performance forecast data is preliminary and has not been audited, with the final financial data to be disclosed in the 2024 annual report[8]. Market Challenges and Opportunities - The company is facing significant challenges in its operational development due to the slow recovery of overall demand in the home furnishing market[7]. - The implementation of the national policy to support the replacement of consumer goods is expected to positively impact the recovery of demand in the home furnishing industry[7]. Strategic Initiatives - The company has increased incentive expenses due to the implementation of an employee stock ownership plan[7]. - The company is actively seeking transformation and maintaining investment in various expenses to build a comprehensive multi-channel system[7].